November 5

What was advertised in a colonial American newspaper 250 years ago this week? “TWO large and compleat Assortments of Goods.” In advertisements that appeared regularly in newspapers published in Charleston, South Carolina, in the late 1760s, Atkins and Weston offered prospective customers the convenience of shopping at multiple locations. In an advertisement in the November … Continue reading November 5

August 23

What was advertised in a colonial American newspaper 250 years ago today? “GOOD CUSTOMERS may depend on being constantly supplied with FRESH GOODS.” According to their advertisement in the August 23, 1768, edition of the South-Carolina Gazette and Country Journal, the partnership of Atkins and Weston operated two shores in the colony, one in the … Continue reading August 23

November 3

What was advertised in a colonial American newspaper 250 years ago today? “One for their TOWN and one for their STONO STORE.” Atkins and Weston placed an advertisement in the November 3, 1767, edition of the South-Carolina Gazette and Country Journal to “Inform their friends and customers, that by the ship Nancy, Captain Jordan, from … Continue reading November 3

September 29

What was advertised in a colonial American newspaper 250 years ago today? “They daily expect by the NANCY, Capt. JORDAN, from London, two very large and compleat assortments of goods.” Like many merchants and shopkeepers throughout the colonies, Atkins and Weston indicated the source of their inventory in their newspaper advertisement. They informed readers of … Continue reading September 29

August 25

What was advertised in a colonial American newspaper 250 years ago today? “Coarse shoes for Negroes.” From fabrics to foodstuffs to decorative housewares, James McCall sold an array of merchandise at “Messrs. LLOYD and NEYLE’s store in Broad-street” in Charleston. He carried clothing items intended for a variety of customers. For instance, his advertisement distinguished … Continue reading August 25