What was advertised in a colonial American newspaper 250 years ago today? “To be Sold at the GOLDEN EAGLE.” An advertisement in the February 24, 1770, edition of the Providence Gazette advised readers of “CHOICE FRESH LEMMONS To be Sold at the GOLDEN EAGLE, in Providence.” The advertiser realized that many prospective customers, especially those … Continue reading February 24
What was advertised in a colonial American newspaper 250 years ago this week? “Every lover of his country will encourage … American manufactures.” Benjamin Randolph, one of Philadelphia’s most prominent and successful cabinetmakers, was also a savvy advertiser. He inserted notices in the city’s newspapers, but he also distributed an elegant trade card that clearly … Continue reading January 21
GUEST CURATOR: Samantha Surowiec What was advertised in a colonial American newspaper 250 years ago today? “HOUSE, SIGN, and SHIP PAINTING, done by ROBERT PUNSHON.” Signs were very important in colonial America, since they served as a way for colonists to distinguish between private homes and those that served as taverns for the public. According … Continue reading April 26
What was advertised in a colonial American newspaper 250 years ago today? “To be Sold at the GOLDEN EAGLE.” An advertisement that ran several times in the Providence Gazette in the fall of 1768 informed readers quite simply of “TAR, PITCH and TURPENTINE, to be Sold at the GOLDEN EAGLE.” The notice did not provide … Continue reading November 19
What was advertised in a colonial American newspaper 250 years ago today? “The Sign of the Elephant.” Richard Jackson and John Updike informed prospective customers that their shop was located at “the Sign of the Elephant, opposite John Angell’s, Esq,” in an advertisement in the September 10, 1768, edition of the Providence Gazette. Elsewhere on … Continue reading September 10
What was advertised in a colonial American newspaper 250 years ago today? “At their Shop, the Sign of the Golden Eagle, near the Court-House. (23).” Joseph and William Russell’s advertisement for “A most neat and general Assortment of SPRING and SUMMER GOODS” available “at their Shop, the Sign of the Golden Eagle, near the Court-House” … Continue reading July 2
What was advertised in a colonial American newspaper 250 years ago today? “Their assortment is very large.” In their efforts to convince prospective customers of the many choices available at their shop at “the Sign of the GOLDEN EAGLE,” Joseph Russell and William Russell placed an advertisement exceptional for its length in the March 19, … Continue reading March 19
What was advertised in a colonial American newspaper 250 years ago today? “WILLIAM RUSSELL is just arrived from London.” Joseph Russell and William Russell frequently placed advertisements in the Providence Gazette after Sarah Goddard and her partners revived that publication in the late 1760s. The Russells ran advertisements innovative for both their appeals and their … Continue reading November 7
What was advertised in a colonial American newspaper 250 years ago today? “Just imported from LONDON, by Joseph and William Russell …” Joseph and William Russell placed this rather modest advertisement in the October 24, 1767, edition of the Providence Gazette. In length and format, it resembled other advertisements for consumer goods and services in … Continue reading October 24
What was advertised in a colonial American newspaper 250 years ago today? “A large Assortment of English Goods and Hard-Ware.” Joseph and William Russell were among Sarah Goddard and Company’s most loyal advertisers in the Providence Gazette. Even when the publication experienced a lull in paid notices during the winter and into the spring of … Continue reading August 22
