September 1

What was advertised in a colonial American newspaper 250 years ago today? “At the Sign of the Unicorn and Mortar.” On the first day of September in 1770, Benjamin Bowen and Benjamin Stelle advertised “MEDICINES, A full and general Assortment, Chymical and Galenical,” in the Providence Gazette.  They informed prospective customers that they could purchase … Continue reading September 1

July 28

What was advertised in a colonial American newspaper 250 years ago today? “JOSEPH AND Wm. RUSSELL.” Joseph Russell and William Russell were among Providence’s mercantile elite in the decade prior to the American Revolution.  They conducted business at a shop marked by the Sign of the Golden Eagle, a device that became inextricably associated with … Continue reading July 28

March 17

What was advertised in a colonial American newspaper 250 years ago today? “Dwelling-House (improved last by Messieurs Jackson and Updike).” Location!  Location!!  Location!!!  An advertisement in the March 17, 1770, edition of the Providence Gazette offered a “House, Lot, and Dwelling-House thereon” for sale.  That real estate notice focused primarily on location and amenities lending … Continue reading March 17

February 24

What was advertised in a colonial American newspaper 250 years ago today? “To be Sold at the GOLDEN EAGLE.” An advertisement in the February 24, 1770, edition of the Providence Gazette advised readers of “CHOICE FRESH LEMMONS To be Sold at the GOLDEN EAGLE, in Providence.”  The advertiser realized that many prospective customers, especially those … Continue reading February 24

January 21

What was advertised in a colonial American newspaper 250 years ago this week? “Every lover of his country will encourage … American manufactures.” Benjamin Randolph, one of Philadelphia’s most prominent and successful cabinetmakers, was also a savvy advertiser. He inserted notices in the city’s newspapers, but he also distributed an elegant trade card that clearly … Continue reading January 21

April 26

GUEST CURATOR: Samantha Surowiec What was advertised in a colonial American newspaper 250 years ago today? “HOUSE, SIGN, and SHIP PAINTING, done by ROBERT PUNSHON.” Signs were very important in colonial America, since they served as a way for colonists to distinguish between private homes and those that served as taverns for the public. According … Continue reading April 26

November 19

What was advertised in a colonial American newspaper 250 years ago today? “To be Sold at the GOLDEN EAGLE.” An advertisement that ran several times in the Providence Gazette in the fall of 1768 informed readers quite simply of “TAR, PITCH and TURPENTINE, to be Sold at the GOLDEN EAGLE.” The notice did not provide … Continue reading November 19

September 10

What was advertised in a colonial American newspaper 250 years ago today? “The Sign of the Elephant.” Richard Jackson and John Updike informed prospective customers that their shop was located at “the Sign of the Elephant, opposite John Angell’s, Esq,” in an advertisement in the September 10, 1768, edition of the Providence Gazette. Elsewhere on … Continue reading September 10

July 2

What was advertised in a colonial American newspaper 250 years ago today? “At their Shop, the Sign of the Golden Eagle, near the Court-House. (23).” Joseph and William Russell’s advertisement for “A most neat and general Assortment of SPRING and SUMMER GOODS” available “at their Shop, the Sign of the Golden Eagle, near the Court-House” … Continue reading July 2

March 19

What was advertised in a colonial American newspaper 250 years ago today? “Their assortment is very large.” In their efforts to convince prospective customers of the many choices available at their shop at “the Sign of the GOLDEN EAGLE,” Joseph Russell and William Russell placed an advertisement exceptional for its length in the March 19, … Continue reading March 19