October 16

What was advertised in a colonial American magazine 250 years ago this month?

Detail from advertising wrapper: Royal American Magazine (August 1774).

“A concise, but just, representation of the hardships and sufferings of the town of BOSTON.”

For eighteen months, the Adverts 250 Project has been tracing the efforts of, first, Isaiah Thomas and, eventually, Joseph Greenleaf in advertising and publishing the Royal American Magazine.  Newspaper advertisements have definitively demonstrated that the dates associated with most issues did not match when they were published and distributed to subscribers and other readers.  On October 13, 1774, for instance Greenleaf placed advertisements in both the Massachusetts Gazette and Boston Weekly News-Letter and the Massachusetts Spy to announce “This day was published, THE Royal American Magazine, No. 8. For AUGUST, 1774.  In the eighteenth century, magazines usually came out at the end of the month, so readers would have expected to see the September issue advertised in October. Greenleaf continued to work on catching up on delinquent issues after acquiring the magazine from Thomas.

Greenleaf packaged the August issue in wrappers intended to be removed when the subscriber had the monthly issues bound into a single volume.  The pages numbers continued from one issue to the next.  The wrapper supplemented a title page that included a list of contents within the issue; printers intended for the title page to remain after discarding the wrapper.  Unlike modern magazines, advertisements did not appear within the issue.  Instead, they ran only on the wrappers.  The front of the wrapper for the August 1774 issue of the Royal American Magazine featured the same items as the one for July: the coat of arms of Great Britain above the title of the magazine (along with an updated date and issue number), an address to subscribers from Thomas, and an advertisement for “A LETTER to a FRIEND: GIVING a concise, but just, representation of the hardships and sufferings the town of BOSTON is exposed to” available at Greenleaf’s printing office.

What about the back of the wrapper?  That presented a bit of a mystery that cannot be solved solely by examining the digital surrogates.  A list of books and blanks that Greenleaf sold filled the back of the wrapper that accompanied the July issue.  That was also the case for the September issue.  The digitized version of the August issue, however, does not include any trace of the back of the wrapper, not even images of blank pages.  It does include an image of the blank page that was the interior of the front of the wrapper with the impression of the title and date from the other side clearly visible.  The same database includes images of blank pages for the interiors of front and back wrappers for the July and September issues, demonstrating that production of the digital surrogates incorporated careful attention to capturing more than just the contents printed on the numbered pages of those issues.  It stands to reason, then, that if the back of the wrapper had been present with the August issue that it would have been digitized.  Perhaps it had been damaged and removed at some point.  Yet sometimes mistakes happen.  The only way to know for certain is to examine the original document.

Unfortunately, my teaching schedule will not allow me to visit the reading room at the American Antiquarian Society before publishing this entry.  On the other hand, I am fortunate to live and work in the same city as the research library that houses the original magazine that was digitized to make the Royal American Magazine more widely accessible.  That means that I have more ready access to the original and tracking down answers to these sorts of questions than most others who consult the images in the database.  I will update this entry when time allow, but leave this discussion intact since it demonstrates that even though digital surrogates expand access, they cannot replace original sources.

December 13

What was advertised in a colonial American newspaper 250 years ago today?

Dec 13 - 12:13:1769 South-Carolina and American General Gazette
South-Carolina and American General Gazette (December 13, 1769).

“GEORGE COOKE, & Co. Have imported … [illegible].”

The Adverts 250 Project and the Slavery Adverts 250 Project are made possible by databases of eighteenth-century newspapers that have been digitized in order to make them more accessible to scholars and other readers. Such databases have revolutionized the work done by historians, allowing them to ask – and answer – questions that would have been impractical or impossible to consider just a couple of decades ago. Various tools, including keyword searches that rely on optical character recognition, allow historians to streamline their research methods as they efficiently identify sources that otherwise would have been overlooked.

To some extent, the production of digital surrogates for primary sources has democratized the research process, making historical documents more widely accessible. Historians and other scholars no longer need to visit libraries, archives, and historical societies to gain access to original sources. Instead, they can access many of them (including eighteenth-century newspapers) from anywhere they have a reliable internet connection. This democratization of access to digital surrogates is sometimes limited by access to financial resources. Consider the databases consulted for the Adverts 250 Project and the Slavery Adverts 250 Project. Colonial Williamsburg makes its database of eighteenth-century newspapers published in Virginia freely available to the public. Accessible Archives and Readex, however, have different business models for South Carolina Newspapers and America’s Historical Newspapers, respectively. Both are available only by subscription. Some institutions can afford access to those databases; others cannot. I am fortunate that my college has a subscription to America’s Historical Newspapers. I am also fortunate that Accessible Archives has an individual subscription option at a reasonable price. It provides limited access compared to an institutional subscription, but it is sufficient for my purposes and the projects I have designed.

Even though scholars and other users benefit from these databases, they also learn that accessibility does not necessarily mean legibility. In some instances, the original sources have been damaged, but in many others poor photography or other shortcomings of the remediation process produce digital surrogates that are accessible but not legible. Consider George Cooke and Company’s advertisement from the front page of the December 13, 1769, edition of the South-Carolina and American General Gazette. Some of it is legible; other portions are not. An experienced reader can carefully work through much of the advertisement, filling in the gaps by considering both context and prior knowledge of eighteenth-century newspaper advertisements for consumer goods. Inexperienced readers would not derive nearly as much information from this advertisement, nor would keyword searches that rely on optical character recognition reach the same conclusions as a human reader.

Digitization has forever changed historical research methods, but digital surrogates do not replace original sources. Digital surrogates come with their own set of limitations that scholars must take into consideration. They make sources more accessible – sometimes. Both subscription fees and illegible remediations of original sources limit the usefulness of digital surrogates.

April 18

What was advertised in a colonial American newspaper 250 years ago this week?

Virginia Gazette [Purdie and Dixon] (April 20, 1769).
“[illegible]”

Working extensively with primary sources is one of the benefits of serving as a guest curator for the Adverts 250 Project and the Slavery Adverts 250 Project. Before I incorporated these projects into my upper-level courses on early American history, I provided students with representative advertisements that I had carefully selected to demonstrate particular aspects of consumer culture or the experiences of enslaved men, women, and children. For instance, a shopkeeper’s advertisement listing dozens or hundreds of items for sale suggested the many choices available to customers during the consumer revolution of the eighteenth century. Another advertisement describing the skills possessed by enslaved men and women made the point that they worked as coopers, blacksmiths, midwifes, and laundresses, to name just a few examples. An advertisement describing someone who escaped and offering a reward for their capture testified to acts of resistance by enslaved men and women.

In delivering these selected examples to students, I distributed either transcripts reprinted in modern textbooks and course readers or copies drawn from my own exploration of eighteenth-century newspapers made available via databases produced by Accessible Archives, Colonial Williamsburg, and Readex. For the latter, the legibility of the digitized editions played a role as I selected advertisements. If we only had time in class to examine a few representative advertisements, then I wanted those primary sources to be as easy to read as possible.

The idea of a few representative advertisements, however, no longer applies when students assume their responsibilities as guest curators for the Adverts 250 Project and the Slavery Adverts 250 Project. They are tasked with examining digital copies of every extant newspaper originally published during a particular week in the 1760s. This means that they encounter an archive of newspapers that are not nearly as perfect as the representative examples that I would otherwise distribute in class. Some copies were damaged in the eighteenth century; others deteriorated over time. This page of the Virginia Gazette shows signs of water damage, making portions illegible. The empty space below “POETS CORNER” resulted from someone clipping the poem, removing both the verse and whatever content was on the other side of the page from the original newspaper and any subsequent remediated copies, whether microfilm or digital surrogates.

Sometimes the process of remediation from the original newspaper to microfilm to digital image to a hard copy that comes off the printer in my office alters the legibility of a document. It does not matter if an original newspaper is in perfect condition if poor photography produced an unusable image. The process of moving between PDF and JPG files also alters the appearance of these digital surrogates for primary sources. The same is true for digital images and hard copies produced on the office printer. Even when I supply students with hard copies of all the newspapers for their week as guest curator I recommend that they work back and forth between those hard copies and the digital ones they have compiled. The digital versions are often more legible. They can also be enlarged to gain a better view of a newspaper page that has been condensed to a standard sheet of 8.5×11 office paper.

In working with digital surrogates for dozens of eighteenth-century newspapers drawn from various databases, undergraduate guest curators experience some of the challenges that historians regularly face when they work with primary sources. The process of “doing” history becomes even more complicated, messy, and nuanced as they grapple with both the sources as material items (or digital representations of material items) and the ideas contained within those sources. Guest curators must engage in problem solving that they would not do if I simply handed them perfectly legible copies of representative advertisements from eighteenth-century newspapers. They must take on greater responsibilities as they develop their critical thinking skills and gain experience interpreting the past.

February 25

GUEST CURATOR: Shannon Holleran

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

feb-25-2251767-georgia-gazette
Georgia Gazette (February 25, 1767).

“Brought to the Work-house, A NEGROE FELLOW, middle aged.”

This advertisement caught my attention because it is an advertisement about runaway slaves. After doing further research on runaway slaves, I discovered that advertisements like this were very common during this period. Advertisements similar to this one were used to recapture slaves and indentured servants. They listed specific physical characteristics, such as height and clothing. The abundance of slavery advertisements is why the Slavery Adverts 250 Project also exists. Slavery was such an important part of society and the colonists’ economy at this time that slavery advertisements were abundant in many eighteenth-century newspapers.

Sadly, according to Tom Costa, advertisements sometimes did not need to be posted because many slave owners would recapture their slaves within one to two weeks of their escape. Costa also states that many slave owners would only put out advertisements if the runaway was seen as valuable. Unfortunately, advertisements such as these often made it nearly impossible for slaves to escape to freedom.

Many slavery advertisements, spanning several decades, have been digitized and made available for the public to view in the Virginia Gazette. The Virginia Gazette is the only colonial and revolutionary-era newspaper that has been digitized and made available to the general public, providing the ability to view many advertisements similar to this one from the colonial and revolutionary eras. Also, other slavery advertisements are easy to view via the Slavery Adverts 250 Project. This project also provides the public with hundreds of slavery advertisements from 250 years ago, emphasizing how commonplace slavery advertisements were. The Slavery Adverts 250 Project includes slavery advertisements published in newspapers throughout all of the colonies.

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ADDITIONAL COMMENTARY: Carl Robert Keyes

As the guest curators from my Revolutionary America class and I work on this project together, we have many opportunities to discuss methodology, primary and secondary sources, and the availability of digitized documents to scholars and the general public. In the process, my students gain a better understanding of both the past and how historians pursue their work.

From now until the end of the semester, visitors to the Adverts 250 Project may notice that each student incorporates at least one advertisement concerning slavery into her or his week serving as guest curator. This complements the work that each will conduct when curating the companion Slavery Adverts 250 Project during a different week, giving each an opportunity to examine at least one slavery advertisement in greater detail.

Today, Shannon offers important observations about the accessibility of eighteenth-century newspapers, including the advertisements for slaves that prominently appeared in them. To complete their work on both the Adverts 250 Project and the Slavery Adverts 250 Project, students consult several databases of digitized newspapers as they draw material from the nearly two dozen published in the colonies in 1767. They complete most of their research using Readex’s Early American Newspapers, available via databases linked on the campus library’s website. That particular subscription, however, does not include all of the eighteenth-century newspapers Readex has digitized. When students visit the reading room at the American Antiquarian Society they have access to Readex’s America’s Historical Newspapers, which includes all of the newspapers available via Early American Newspapers as well as the Pennsylvania Gazette (perhaps the most important eighteenth-century American newspaper) and both versions of the Virginia Gazette published in 1767 (one by Purdie and Dixon and one by Rind). Students must also visit the American Antiquarian Society to access three newspapers printed in Charleston, South Carolina, via Accessible Archives.

As Shannon notes, it is not necessary to visit a research library or have remote access to their digital resources to examine the Virginia Gazette. Colonial Williamsburg has made these sources available to the general public via their Digital Library, which also includes manuscripts, research reports, and York County estate inventories. This collection of newspapers includes several publications (or continuations of publications with new printers) all published under the title Virginia Gazette: Parks (1736-1740, 1745-1746), Hunter (1751-1757, 1759, 1761), Royle (1762, 1763, 1765), Purdie and Dixon (1766-1774), Rind (1766-1774), Pinkney (1774-1776), Dixon and Hunter (1775-1778), Purdie (1775-1778), Clarkson and Davis (1779-1780), and Dixon and Nicholson (1779-1780).

The Adverts 250 Project includes a daily digest of all slavery advertisements published 250 years ago that day. The citations for advertisements from the Virginia Gazette always includes a link that takes readers to Colonial Williamsburg’s Digital Library, directly to the correct page of the newspaper so readers can examine each advertisement in its original context. Each advertisement tells an important story of human bondage, but they tell even richer and more complete stories when not disembodied from the other advertisements, news items, and other content that accompanied them. It’s not possible for the Adverts 250 Project or the Slavery Adverts 250 Project to provide that kind of access to every eighteenth-century newspaper. Colonial Williamsburg offers unique access to the Virginia Gazette to all readers, not just those associated with colleges and universities or major research institutions.