Slavery Advertisements Published April 23, 1767

These advertisements appeared in colonial American newspapers 250 years ago today.  Daily updates also available on Twitter:  @SlaveAdverts250.

Compiled by Samuel Birney

Apr 23 - Massachusetts Gazette Slavery 1
Massachusetts Gazette (April 23, 1767).

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Apr 23 - New-York Gazette Weekly Post-Boy Slavery 1
New-York Gazette: Or, the Weekly Post-Boy (April 23, 1767).

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Apr 23 - Pennsylvania Gazette Slavery 1
Pennsylvania Gazette (April 23, 1767).

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Apr 23 - Pennsylvania Gazette Slavery 2
Pennsylvania Gazette (April 23, 1767).

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Apr 23 - Virginia Gazette Slavery 1
Virginia Gazette (April 23, 1767).

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Apr 23 - Virginia Gazette Slavery 2
Virginia Gazette (April 23, 1767).

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Apr 23 - Virginia Gazette Slavery 3
Virginia Gazette (April 23, 1767).

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Apr 23 - Virginia Gazette Slavery 4
Virginia Gazette (April 23, 1767).

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Apr 23 - Virginia Gazette Slavery 5
Virginia Gazette (April 23, 1767).

April 22

GUEST CURATOR: Jonathan Bisceglia

What was advertised in a colonial American newspaper 250 years ago today?

Apr 22 - 4:22:1767 Georgia Gazette
Georgia Gazette (April 22, 1767).

“HAVING OPENED A SCHOOL … TEACHING READING, WRITING, and ARITHMETICK.”

I chose this advertisement because I plan on being an educator – a teacher, professor, or a public historian – so this advertisement is quite close to heart. It is important to note that this advertisement comes from a newspaper printed in the southern colonies, the Georgia Gazette. This education offered in this advertisement differs from the schooling some children in the region received. “The sons of a planter typically would be taught the basics at home,” state the curators at Stratford Hall. Discussions in “Schools in American Society,” an Education course taught by Professor Casey Handfield at Assumption College, confirmed that this was typical in southern colonies. On the other hand, in Learning to Read and Write in Colonial America, E. Jennifer Monaghan argues the northern colonies had significantly more extensive schooling, including pubic schooling in New England, due to the religious focus on education dating back to the seventeenth century.

Also it should not be overlooked that the advertisement included the subjects to be taught. Due to the nature of these subjects it appears as though the school was for younger children who needed the basics but not a “genteel” education. When it came to children of the elite, according to historians at Stratford Hall, “The boys studied higher math, Greek, Latin, science, celestial navigation (navigatin[g] ships by the stars), geography, history, fencing, social etiquette, and plantation management.” In addition, “The school days for girls were somewhat different. Girls learned enough reading, writing, and arithmetic to read their Bibles and be able to record household expenses.” This distinction is important because it separates the typical roles that men and women would play in life from an early start. This is important because it gives modern historians a view of gender roles in colonial society.

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ADDITIONAL COMMENTARY: Carl Robert Keyes

As Jonathan notes, John Francklin taught the basics: reading, writing, and arithmetic. James Whitefield, a competitor who also advertised in the Georgia Gazette, offered only a slightly more extensive curriculum. He listed Latin among the subjects taught at his school. Neither schoolmaster advertised additional subjects often promoted as “genteel education” in newspapers printed in other cities, the sorts of subjects Jonathan already listed.

In addition to the north-south divide that distinguished educational opportunities in the different colonial regions, urban culture also played a role in determining which subjects were offered (or, at least, advertised) to potential students. Schoolmasters and schoolmistresses in both Philadelphia and Charleston, both large and bustling port cities, advertised day and boarding schools where students learned a variety of advanced academic subjects as well as ancillary skills (like dancing and personal comportment) in addition to reading, writing, and arithmetic.

In colonial America’s larger cities, some instructors advertised independently of any affiliation with schoolmasters and schoolmistresses whose curriculum focused on general education. For instance, French language tutors frequently advertised their services, often offering one-on-one instruction with their pupils. Dancing masters also advertised regularly in newspapers printed in larger cities. In addition to one-on-one instruction, many also ran their own academies where they tended to teach female students during one portion of the day and male students at alternate times. Some dancing masters doubled as fencing instructors, further enhancing the genteel arts their charges developed. Although some French tutors and dancing and fencing masters were itinerants, many tended to remain in the larger colonial cities for several years, presumably because they cultivated a clientele that kept them employed.

Surveying advertisements for education in newspapers printed throughout the colonies in the decade before the Revolution reveals certain disparities. From New Hampshire to Georgia, colonists used consumer culture to assert their status and identity, anxious lest their counterparts in England think they lived in provincial backwaters. While advertisements for goods demonstrate standardization of products available to purchase during this period, advertisements for services – especially education – suggest uneven opportunities. Schoolmasters and schoolmistresses everywhere taught the basics, but, not surprisingly, instructors with specialized skills most often promoted their services to potential pupils in larger cities. They relied not only on larger populations but also elites conscious of demonstrating their status and middling sorts with aspirations for social mobility. Readers of the Pennsylvania Gazette and the South-Carolina Gazette regularly encountered advertisements for education that looked much different than today’s advertisement from the Georgia Gazette.

Summary of Slavery Advertisements Published April 16-22, 1767

These tables indicate how many advertisements for slaves appeared in colonial American newspapers during the week of April 16-22, 1767.  The data has been compiled based on research conducted by Evan Sutherland.

Note:  These tables are as comprehensive as currently digitized sources permit, but they may not be an exhaustive account.  They includes all newspapers that have been digitized and made available via Accessible Archives, Colonial Williamsburg’s Digital Library, and Readex’s America’s Historical Newspapers.  There are several reasons some newspapers may not have been consulted:

  • Issues that are no longer extant;
  • Issues that are extant but have not yet been digitized (including the Pennsylvania Journal); and
  • Newspapers published in a language other than English (including the Wochentliche Philadelphische Staatsbote).

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Slavery Advertisements Published April 16-22, 1767:  By Date

Slavery Adverts Tables 1767 By Date Apr 16

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Slavery Advertisements Published April 16-22, 1767:  By Region

Slavery Adverts Tables 1767 By Region Apr 16

Slavery Advertisements Published April 21, 1767

These advertisements appeared in colonial American newspapers 250 years ago today.  Daily updates also available on Twitter:  @SlaveAdverts250.

Compiled by Evan Sutherland

Apr 21 - South-Carolina Gazette and Country Journal Slavery 1
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 2
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 3
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 4
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 5
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 6
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 7
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 8
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 9
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 10
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 11
South-Carolina Gazette and Country Journal (April 21, 1767).

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Apr 21 - South-Carolina Gazette and Country Journal Slavery 12
South-Carolina Gazette and Country Journal (April 21, 1767).

Slavery Advertisements Published April 20, 1767

These advertisements appeared in colonial American newspapers 250 years ago today.  Daily updates also available on Twitter:  @SlaveAdverts250.

Compiled by Evan Sutherland

Apr 20 - Boston Evening-Post Slavery 1
Boston Evening-Post (April 20, 1767).

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Apr 20 - Boston Evening-Post Slavery 2
Boston Evening-Post (April 20, 1767).

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Apr 20 - Boston-Gazette Slavery 1
Boston-Gazette (April 20, 1767).

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Apr 20 - Boston-Gazette Slavery 2
Boston-Gazette (April 20, 1767).

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Apr 20 - Boston-Gazette Slavery 3
Boston-Gazette (April 20, 1767).

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Apr 20 - Connecticut Courant Slavery 1
Connecticut Courant (April 20, 1767).

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Apr 20 - New-York Mercury Slavery 1
New-York Mercury (April 20, 1767).

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Apr 20 - New-York Mercury Slavery 2
New-York Mercury (April 20, 1767).

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Apr 20 - New-York Mercury Slavery 3
New-York Mercury (April 20, 1767).

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Apr 20 - New-York Mercury Slavery 4
New-York Mercury (April 20, 1767).