The Adverts 250 Project explores the history of advertising in eighteenth-century America. It features a daily image of an advertisement published in a colonial newspaper 250 years ago that day. Brief commentary accompanies each advertisement.
The Adverts 250 Project also publishes a daily digest of advertisements from the Slavery Adverts 250 Project.
Students from Colonial America, Revolutionary America, Research Methods, and Public History courses at Assumption University serve as guest curators for both the Adverts 250 Project and the Slavery Adverts 250 Project during the semesters those courses are taught. See the list of Guest Contributors for more information about undergraduate guest curators.
Unless otherwise specified, all advertisements come from newspapers that have been digitized and made available via Accessible Archives (newspapers published in South Carolina), Colonial Williamsburg’s Digital Library (newspapers published in Virginia), Maryland State Archives’s Archives of Maryland Online (newspapers published in Maryland), and Readex’s America’s Historical Newspapers (all other newspapers).
Daily updates: The digest of advertisements about enslaved men, women, and children publishes at 9:00 A.M. Eastern. The featured advertisement for the day publishes at 10:00 A.M. Eastern.