October 31

What was advertised in a colonial American newspaper 250 years ago today?

Oct 31 - 10:31:1769 Essex Gazette
Essex Gazette (October 31, 1769).

“RAN-away … a Negro Man named Titus.”

Titus was determined to make his escape from Thomas Jaques, the man who enslaved him. He fled sometime during the night of October 18, 1769, prompting Jaques to pen a notice to insert in the next several issues of the Essex Gazette. Based on the description in the advertisement, Titus would have been difficult to miss if any readers encountered him. According to Jaques, Titus “stutters considerably when he speaks, and hath lost Part of his great Toe on one Foot.” Perhaps most significantly, he also “had a Span of Iron, with a Chain fastned to it on one Leg.” The chain may have been part of an unsuccessful effort to prevent Titus from making his escape. After all, Jaques had some experience with Titus attempting to seize his own liberty. Just a few months earlier, in advertisements dated July 19, Jaques described Titus and offered a reward for his return. He indicated in his new advertisement that “Said Negro is the same that ran away from me the middle of July.”

That Titus had once again found himself under the thrall of Jaques suggests that the advertisement placed in the summer produced results. Jaques did not explain how he managed to capture Titus, but he apparently considered advertising an effective tool because he resorted to it once again. Such advertisements serve as narratives of resistance that often lack definitive conclusions. Modern readers can hope that enslaved people like Titus made good on their escapes, but often the documentary record does not include evidence one way or the other. This particular advertisement does confirm that, unfortunately, Titus did not managed to remove himself from the grasp of Jaques. Yet it also reveals that Titus was not deterred by that setback. He tried again …

… and again and again. Molly O’Hagan Hardy has identified two other advertisements about Titus’s attempts to escape, one from 1772 and the other from 1773. In addition to those instances, Lise Breen has documented two others. As colonists transitioned from resistance to revolution, Titus again fled from his enslavers in 1774 and 1775. Again, newspaper advertisements may have been effective in helping to capture Titus and return him to those who held him in bondage. Advertisements describing him, offering rewards, and warning “Masters of Vessels” against “harbouring, concealing, or carrying off said Negro” appeared alongside news about colonists demanding their liberty and editorials excoriating Parliament for its abuses. Through it all, Titus embodied a revolutionary spirit, repeatedly seeking his own freedom from bondage.

Slavery Advertisements Published October 31, 1769

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements for slaves – for sale, wanted to purchase, runaways, captured fugitives – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonists encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonists who did not own slaves were still confronted with slavery as well as invited to maintain the system by purchasing slaves or assisting in the capture of runaways. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by slaveholders rather than the slaves themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Oct 31 - Essex Gazette Slavery 1
Essex Gazette (October 31, 1769).

October 30

What was advertised in a colonial American newspaper 250 years ago today?

Oct 30 - 10:30:1769 Boston-Gazette
Boston-Gazette (October 30, 1769).

“VINDICATION OF THE Town of BOSTON.”

Advertising increasingly took on a political valence during the imperial crisis that preceded the American Revolution. Advertisers made political arguments about which goods and services to purchase, encouraging colonists to support “domestic manufactures” and abide by nonimportation agreements intended to exert economic pressure to achieve political goals. Some advertisements included commentary on current events, blurring the line between advertisements and editorials.

Other advertisements sometimes delivered news to colonists. Consider an advertisement for a pamphlet that appeared in the October 30, 1769, edition of the Boston-Gazette and Country Journal. Patriot printers Benjamin Edes and John Gill announced that they has “Just Published … AN APPEAL TO THE WORLD; OR A VINDICATION OF THE Town of BOSTON,” a pamphlet historians attribute to Sam Adams. The pamphlet included “certain Letters and Memorials, written by Governor Bernard, General Gage, Commodore Hood, the Commissions of the American Board of Customs, and others” as well as “RESOLVES” from “a Meeting of the Town of BOSTON.” The lengthy advertisement concluded with an excerpt “From the APPEAL to the WORLD, Page 33.” Edes and Gill gave prospective customers a preview of the contents of the pamphlet in order to entice them to purchase their own copies.

Even if readers did not buy the pamphlet, the advertisement still delivered news to them. Indeed, it looked much more like a news item than an advertisement, especially given its placement in the October 30 edition of the Boston-Gazette. It appeared on the first page, nestled between news items, spilling over from the first column into the second. Most of the advertising for that issue ran on the third and fourth pages. Edes and Gill exercised their prerogative as printers of the Boston-Gazette to give the advertisement a privileged place in their own newspaper. Yet they were not the only printers to do so. The same advertisement, including the “RESOLVES” and the excerpt from the pamphlet, ran on the first page of the Boston Evening-Post on the same day. It was also nestled between news items and spilled over from one column to the next, while most of the advertising for that newspaper also ran on the third and fourth pages. T. and J. Fleet, printers of the Boston Evening-Post, gave the advertisement the same privileged place in their own newspaper, further blurring the line between advertising and news. Even though they were rivals when it came to selling newspapers, they had an affinity when it came to politics. The Fleets used the advertisement to deliver news to their readers while simultaneously presenting an opportunity to become even better informed by purchasing the pamphlet. The worlds of commerce and politics became even more firmly enmeshed as printers and advertisers deployed advertising for partisan purposes during the era of the American Revolution.

Slavery Advertisements Published October 30, 1769

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements for slaves – for sale, wanted to purchase, runaways, captured fugitives – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonists encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonists who did not own slaves were still confronted with slavery as well as invited to maintain the system by purchasing slaves or assisting in the capture of runaways. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by slaveholders rather than the slaves themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Oct 30 - Boston Evening-Post Slavery 1
Boston Evening-Post (October 30, 1769).

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Oct 30 - New-York Gazette and Weekly Mercury Slavery 1
New-York Gazette and Weekly Mercury (October 30, 1769).

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Oct 30 - New-York Gazette and Weekly Mercury Slavery 2
New-York Gazette and Weekly Mercury (October 30, 1769).

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Oct 30 - New-York Gazette and Weekly Mercury Slavery 3
New-York Gazette and Weekly Mercury (October 30, 1769).

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Oct 30 - New-York Gazette and Weekly Mercury Slavery 4
New-York Gazette and Weekly Mercury (October 30, 1769).

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Oct 30 - New-York Gazette and Weekly Mercury Slavery 5
New-York Gazette and Weekly Mercury (October 30, 1769).

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Oct 30 - New-York Gazette or Weekly Post-Boy Slavery 1
New-York Gazette or Weekly Post-Boy (October 30, 1769).

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Oct 30 - New-York Gazette or Weekly Post-Boy Slavery 2
New-York Gazette or Weekly Post-Boy (October 30, 1769).

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Oct 30 - Newport Mercury Slavery 1
Newport Mercury (October 30, 1769).

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Oct 30 - Pennsylvania Chronicle Slavery 1
Pennsylvania Chronicle (October 30, 1769).

October 29

What was advertised in a colonial American newspaper 250 years ago this week?

Oct 29 - 10:26:1769 South-Carolina Gazette
South-Carolina Gazette (October 26, 1769).

“Neat Worsted Stuffs, proper for Negro Wenches Gowns.”

Fourteen notices concerning enslaved men, women, and children appeared in the October 26, 1769, edition of the South-Carolina Gazette and its advertising supplement. Eight of them offered enslaved people for sale, but the other six described adults and children (including “a new Negro Girl, named MOLLY, about 12 Years of Age”) who escaped from bondage. Even though the two sorts of advertisements occupied approximately the same amount of space, the number of Africans and African Americans for sale far exceeded the number that managed to seize their liberty. The former included “THIRTY valuable NEGROES, “ “FIVE NEGROES,” a “Valuable Negro Man, his Wife, and Child … Also a Negro Girl … And a Man,” “BETWEEN Forty and Fifty prime SLAVES,” “TWO compleat BRICKLAYERS, “ SIX valuable NEGROES,” “ten able NEGRO MEN,” and “six valuable Slaves,” for a total of between 104 and 114 enslaved men, women, and children to be bought and sold as property.

Still other advertisements demonstrated that colonists did not have to be directly involved in the slave trade to profit from it. Isaac Motte and Company listed “A LARGE ASSORTMENT OF GOODS” imported via the Mermaid and the Liberty, including “neat Worsted Stuffs, proper for Negro Wenches Gowns.” Dawson and White promoted several items that they imported on the Liberty, but they chose one item, “NEGRO CLOTH” to serve as the headline that would attract the attention of prospective customers. In both cases, merchants stood to generate significant revenues by selling textiles to slaveholders for the purpose of clothing the men, women, and children they deprived of freedom. An advertisement placed by the proprietors of the Liberty sought tobacco and other commodities as freight for the return trip across the Atlantic. As the Liberty sailed back and forth between Bristol and Charleston, its name a beacon to colonists who despised Parliament’s attempts to impose duties on imported goods, it engaged in commerce that first delivered supplies to enslavers and then transported commodities produced by enslaved laborers. Although Motte and Company, Dawson and White, and the proprietors of the Liberty did not advertise enslaved men women, and children for sale, their livelihoods depended in part on an economy that embraced enslavement.

October 28

What was advertised in a colonial American newspaper 250 years ago today?

Oct 28 - 10:28:1769 Providence Gazette
Providence Gazette (October 28, 1769).

“THE NEW-ENGLAND ALMANACK.”

John Carter wanted prospective customers to know that he had “JUST PUBLISHED” the “NEW-ENGLAND ALMANACK, OR, LADY’S and GENTLEMAN’S DIARY, FOR THE Year of our Lord CHRIST 1770” and that it was ready for sale “At SHAKESPEARS’S HEAD, in PROVIDENCE.” To make certain that readers of the Providence Gazette were aware of this publication, Carter exercised his privilege as printer of the newspaper to devote the entire final page of the October 28, 1769, edition to promoting the New-England Almanack. Full-page advertisements were not unknown in eighteenth-century American newspapers, but they were quite rare. In the late 1760s, the printers of the Providence Gazette played with this format more than any of their counterparts in other cities and towns. Still, they did not resort to it often.

Appreciating the magnitude of such an advertisement requires considering it in the context of the entire issue. Like most other newspapers of the era, the Providence Gazette consisted of four pages printed and distributed once a week. Each issue usually consisted of only four pages created by printing two pages on each side of a single broadsheet and then folding it in half. That being the case, Carter gave over a significant portion of the October 28 edition to marketing the New-England Almanack, devoting one-quarter of the contents to the endeavor. By placing it on the final page, the printer also made the advertisement visible to anyone who happened to observe someone reading that issue of the Providence Gazette. Readers who kept the issue closed while perusing the front page put the back page on display. Those who kept the issue open while reading the second and third pages also exhibited the full-page advertisement to anyone who saw them reading the newspaper. Given the size of the advertisement and its placement, prospective customers did not have to read the Providence Gazette to be exposed to Carter’s marketing for the New-England Almanack.

Carter also eliminated the colophon that usually ran at the bottom of the final page. In addition to providing the usual publication information (the name of the printer and the city), the colophon doubled as an advertisement for services provided at Carter’s printing office. Why eliminate it rather than adjust the size of the advertisement for the New-England Almanack? Carter very well likely could have printed the full-page advertisement separately on half sheets that he then distributed and displayed as posters, augmenting his newspaper advertisements with another popular medium for advertising. Broadsides (or posters) were even more ephemeral than newspapers; far fewer have survived. Yet the format of Carter’s full-page advertisement suggests that he had an additional purpose in mind.

October 27

What was advertised in a colonial American newspaper 250 years ago today?

Oct 27 - 10:27:1769 New-Hampshire Gazette
New-Hampshire Gazette (October 27, 1769).

“Any Clock or Watch, sent to said Griffith, will be speedily refitted.”

Nathaniel Sheaff Griffith, a “CLOCK and WATCH MAKER” from the colonies, and John Simnet, a “LONDON WATCH MAKER” who had migrated to Portsmouth nearly a year earlier, both placed advertisements in the October 27, 1769, edition of the New-Hampshire Gazette. Neither advertisement ran for the first time; both appeared sporadically over the course of several weeks that fall. The rival watchmakers each attempted to keep their name visible to the general public and, especially, prospective customers.

The series of notices that Griffith and Simnet inserted in the New-Hampshire Gazette tell a fairly unique story about advertising in early America. Most advertisers sought to attract customers to maintain or even increase their own share of a crowded market. Most advertisers, however, did not deploy advertising as a means of depriving specific rivals of their own ability to participate in the marketplace. On the other hand, Griffith and Simnet almost certainly saw advertising as a zero sum game; any benefit that accrued to one necessarily occurred to the detriment of the other.

Regular readers of the New-Hampshire Gazette watched their feud unfold over the course of many months. Even though the watchmakers did not mention each other by name, their advertisements often included very pointed references that made clear their disdain for the competition. Their advertisements sometimes took a remarkably adversarial tone as Griffith and Simnet each critiqued and denigrated both the skill and the character of their rival. Even though neither advertisement in the October 27 edition leveled any accusations against the other watchmaker, readers likely would have found it impossible to peruse those notices without taking into consideration the usual enmity that motivated the two men.

Modern advertising frequently plays on unspoken rivalries. Commercials for fast food franchises and brands of soda, for instance, often rely on consumers taking into account the competition, even without making any direct reference to that competition. Griffith and Simnet developed a similar strategy in the eighteenth century. Promoting their own businesses included efforts to reduce the market share of their rival, sometimes launched explicitly but other times implicitly incorporated into their marketing.

Slavery Advertisements Published October 27, 1769

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements for slaves – for sale, wanted to purchase, runaways, captured fugitives – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonists encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonists who did not own slaves were still confronted with slavery as well as invited to maintain the system by purchasing slaves or assisting in the capture of runaways. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by slaveholders rather than the slaves themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Oct 27 - Connecticut Journal Slavery 1
Connecticut Journal (October 27, 1769).

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Oct 27 - New-London Gazette Slavery 1
New-London Gazette (October 27, 1769).

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Oct 27 - New-London Gazette Slavery 2
New-London Gazette (October 27, 1769).

October 26

What was advertised in a colonial American newspaper 250 years ago today?

Oct 26 - 10:26:1769 Boston Chronicle
Boston Chronicle (October 26, 1769).

“Printed in AMERICA.”

John Mein was an ardent Tory. In the late 1760s, he and John Fleeming published the Boston Chronicle, one of the most significant Loyalist newspapers. Merrill Jensen describes the Boston Chronicle as “the handsomest newspaper in America” but “also one of the most aggressive.”[1] Mein and Fleeming made it their mission to contradict and oppose the narrative promulgated by patriot printers Benjamin Edes and John Gill in the Boston-Gazette. Mein opposed the nonimportation agreements ratified by Boston’s merchants in response to Parliament imposing duties on imported paper, glass, lead, paint, and tea. Yet when it came to marketing the wares available at his London Book Store on King Street, Mein sometimes adopted a strategy more often associated with patriots who encouraged resistance to the abuses perpetrated by Parliament. In an advertisement that extended an entire column in the October 26, 1769, edition of the Boston Chronicle, Mein proclaimed that he sold books “Printed in AMERICA.” In this instance, the printer and bookseller managed to separate business and politics, hoping to increase the appeal of more than a dozen titles, including several “Entertaining Books for Children,” by making a “Buy American” appeal to consumers.

In that same issue of the Boston Chronicle, Mein and Fleeming published “Outlines OF THE Characters of some who are thought to be ‘WELL DISPOSED.’” As Jensen explains, the “Well Disposed” was “a name first used by the popular leaders to describe themselves, but which their enemies had turned into a gibe.”[2] The character sketches included “Johnny Dupe, Esq; alias the Milch-Cow of the “Well Disposed” (John Hancock), “Samuel the Publican, alias The Psalm Si[ng]er” (Samuel Adams), “Counsellor Muddlehead, alias Jemmy with the Maiden Nose” (James Otis), and “The Lean Apothecary” (Joseph Warren). Jensen notes, “There were many other nicknames which contemporaries doubtless recognized.” These insults created such an uproar that Mein soon departed from Boston in fear of his life. A mob attacked him, but Mein managed to escape, first hiding in the attic of a guardhouse and eventually disguising himself as a soldier and fleeing to a British warship in the harbor. From there he sailed to England, only to discover that “London booksellers to whom he owed money had given power of attorney to John Hancock to collect from his property in Boston.”[3] On Hancock’s suggestion, Mein was jailed for debt.

Mein’s proclamation that he sold books “Printed in AMERICA” had a political valence, but the politics of the marketing appeal did not necessarily match his own politics. Instead, he appropriated a marketing strategy that resonated with prospective customers rather than reflected his own partisan position. His editorials made clear where he stood when it came to current events and the relationship between the colonies and Britain, but that did not prevent him from making a “Buy American” argument in the service of selling of wares.

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[1] Merrill Jensen, The Founding of a Nation: A History of the American Revolution, 1763-1776 (Indianapolis: Hacket Publishing, 1968, 2004), 360.

[2] Jensen, Founding of a Nation, 361.

[3] Jensen, Founding of a Nation, 362.

Slavery Advertisements Published October 26, 1769

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements for slaves – for sale, wanted to purchase, runaways, captured fugitives – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonists encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonists who did not own slaves were still confronted with slavery as well as invited to maintain the system by purchasing slaves or assisting in the capture of runaways. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by slaveholders rather than the slaves themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Oct 26 - Pennsylvania Gazette Slavery 1
Pennsylvania Gazette (October 26, 1769).

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Oct 26 - Pennsylvania Gazette Slavery 2
Pennsylvania Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Slavery 1
South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Slavery 2
South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Slavery 3
South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Slavery 4
South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Slavery 5
South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Slavery 6
South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Slavery 7
South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Slavery 8
South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Supplement Slavery 1
Supplement to the South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Supplement Slavery 2
Supplement to the South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Supplement Slavery 3
Supplement to the South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Supplement Slavery 4
Supplement to the South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Supplement Slavery 5
Supplement to the South-Carolina Gazette (October 26, 1769).

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Oct 26 - South-Carolina Gazette Supplement Slavery 6
Supplement to the South-Carolina Gazette (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 1
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 2
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 3
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 4
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 5
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 6
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 7
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 8
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 9
Virginia Gazette [Rind] (October 26, 1769).

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Oct 26 - Virginia Gazette Rind Slavery 10
Virginia Gazette [Rind] (October 26, 1769).