What was advertised in a revolutionary American newspaper 250 years ago today?

“A few copies of the valuable pamphlet, intitled, COMMON SENSE, to be sold by the Printer hereof.”
Just three days before the British evacuated Boston, ending the siege that began nearly a year earlier following the battles at Lexington and Concord, the first advertisement for Thomas Paine’s Common Sense appeared in the New-England Chronicle. Samuel Hall published that newspaper, according to the masthead, “at his Printing-Office in Stoughton-Hall, HARVARD-COLLEGE,” in Cambridge. Most of the newspapers published in Boston before the fighting commenced ceased or suspended publication or relocated beyond the city. Amid such disruption, Hall moved the Essex Gazette, formerly published in Salem, to Cambridge and renamed it the New-England Chronicle. During the first year of the Revolutionary War, it served the towns outside of Boston and the American encampment where General George Washington oversaw the siege.
That first advertisement for Paine’s influential political pamphlet in the New-England Chronicle contained little fanfare. Unlike the advertisements that ran in most other newspapers, it did not provide an overview by listing the several sections within the pamphlet. Instead, two brief lines advised, “A few copies of that valuable pamphlet, intitled COMMON SENSE, to be sold by the Printer hereof.” Perhaps Hall felt that Common Sense did not need much introduction, especially if prospective customers had already heard about it and discussed the radical ideas that Paine espoused. After all, Robert Bell published the first edition in Philadelphia two months earlier. That was plenty of time for word to spread to Cambridge. In addition, the pamphlet was so popular that Bell quickly took a second (unauthorized) edition to press, Paine worked with William Bradford and Thomas Bradford to publish a new edition in Philadelphia, and printers in several towns in New York and New England published, advertised, and sold local editions. Which edition did Hall have on hand to sell at his printing office? He may have acquired copies of the edition jointly published by Timothy Green, the printer of the Connecticut Gazette in New London, and Judah P. Spooner, a printer in Norwich, or the edition published by John Carter, the printer of the Providence Gazette. Alternately, he may have received copies of other editions sent to him from as far away as New York or Philadelphia … or perhaps even a local edition published in Salem by Ezekiel Russell not previously advertised in any newspaper. Even if readers of the New-England Chronicle already knew about the ideas that Paine presented in Common Sense, few had likely read the pamphlet for themselves. Hall provided an opportunity for them to do so, aiding in the dissemination of the pamphlet in the months before the Continental Congress declared independence.

































