Month: February 2022

February 28

Carl Robert Keyes Daily Advert Update , ,

What was advertised in a colonial American newspaper 250 years ago today?

Connecticut Journal (February 28, 1772).

“Advertisements.”

Among the many primary sources that I incorporate into my classes about early American history, eighteenth-century newspapers are among my favorites.  Despite the decline of print editions of newspapers in the internet age, students still have expectations about what a newspaper looks like and how it should be organized.  Working with eighteenth-century newspapers gives us many opportunities to identify change over time.

We consult digitized copies of newspapers via several databases.  Students quickly discover that colonial printers distributed new editions only once a week, not daily.  Printers chose which day of the week to publish their own newspapers, most of them opting for Mondays or Thursdays, but none of them published newspapers on Sundays.  The Sunday edition celebrated today did not exist in early America.

Moving beyond the calendar of publication to the newspapers themselves, students learn that the standard issue for most newspapers consisted of only four pages produced by printing two pages on each side of a broadsheet and then folding it in half.  On occasion, some printers also distributed supplements or extraordinaries, but for the most part subscribers received only four pages of news and other content each week.

Upon examining the contents, students express surprise over the organization and lack of headlines for most news articles.  In modern newspapers, advertisements usually do not appear on the front page, but that was common practice in eighteenth-century newspapers.  Consider the February 28 edition of the Connecticut Journal and New-Haven Post-Boy.  Immediately below the masthead, a header for “Advertisements” announced what sort of content appeared in that column.

The header itself was relatively unique; running advertisements on the first page was not.  Indeed, some printers filled the entire front page with advertising.  The production process played a role in that decision.  In order to create a four-page issue out of a single broadsheet, printers first printed the front and back pages on one side of the sheet.  After the ink dried, they printed the second and third pages on the other side of the sheet.  They saved the second and third pages for the most current news.  That meant they first printed advertisements, many of them with type already set because they ran in previous issues.

In the eighteenth century, readers knew to open their newspapers to the second and third pages to find the most current news.  Doing so seems quite foreign and counterintuitive to students accustomed to the appearance and organization of print editions of newspapers in the twenty-first century.  Discovering this on their own provides valuable opportunities to critically engage with primary sources, examining not only their format but also the production process and how readers engaged with newspapers as material texts.

Slavery Advertisements Published February 29, 1772

Carl Robert Keyes Slavery Adverts 250 Project

GUEST CURATOR: Charlotte Hatcher

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago on February 29, 1772.

The Censor (February 29, 1772).

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Providence Gazette (February 29, 1772).

Slavery Advertisements Published February 28, 1772

Carl Robert Keyes Slavery Adverts 250 Project

GUEST CURATOR: Charlotte Hatcher

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Connecticut Journal (February 28, 1772).

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New-London Gazette (February 28, 1772).

February 27

Carl Robert Keyes Daily Advert Update, Guest Contribution , , , ,

GUEST CURATOR: Charlotte Hatcher

What was advertised in a colonial American newspaper 250 years ago today?

Postscript to the Massachusetts Spy (February 27, 1772).

“A large Assortment of ENGLISH GOODS.”

Thomas Lee sold many fabrics and other household goods from his shop “near the Swing-Bridge” in Boston in 1772. This advertisement originally caught my eye due to the “ENGLISH GOODS” he advertised. After the Townshend Acts placed duties on glass, lead, paper, paints and tea in 1767, many colonists used social pressure to boycott goods imported from England. In a broadside issued by the town clerk of Boston in late October 1767, the notes about a town meeting listed items that colonists agreed to boycotted out of protest.  Residents of the town of Boston, according to the broadside, were encouraged to “take all prudent and legal Measures to encourage the Produce and Manufactures of this Province, and to lessen the Use of Superfluities” imported from England. The list of boycotted goods included many items that Thomas Lee advertised less than five years later. Colonists quickly resumed buying those goods as soon as Parliament repealed the duties on most of the items in the Townshend Acts and even though Parliament did not repeal the duty on tea.

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ADDITIONAL COMMENTARY: Carl Robert Keyes

Not surprisingly, we spend a lot of time examining the consumer revolution of the eighteenth century in my Revolutionary America class.  Understanding changing consumption habits provides important context for understanding political participation during the imperial crisis that eventually resulted in thirteen colonies declaring independence.  I challenge my students to think about political participation broadly, not just as voting or serving in a colonial legislature.  We discuss various ways that everyday activities, including shopping, became political statements.  Colonizers could not remain neutral when they made decisions about consumption.  They either supported colonial liberties by choosing not to purchase imported goods or they supported Parliament by ignoring the nonimportation agreements adopted by their fellow colonizers.  Merely thinking about consumption forced colonizers to think about the political implications as well the repercussions they faced from friends and neighbors for the decisions they made.

That meant that colonizers of various backgrounds participated in politics.  Affluent colonizers chose whether to curtail extravagant consumption habits, yet colonizers of more humble means also made decisions about whether to make purchases.  Men considered the politics of consumption, as did women who desired the “beautiful variety of LADIES SILKS” that Thomas Lee and other shopkeepers advertised in the 1760s and 1770s.

That political participation, as Charlotte notes, was not a steady crescendo.  By the time that Lee placed his advertisement for “ENGLISH GOODS, suitable for all seasons,” colonizers already enacted nonimportation agreements twice and then eagerly resumed consuming imported goods as soon as Parliament met their demands, first in response to the Stamp Act and later in response to the Townshend Acts.  Indeed, colonizers were so eager to once again gain access to imported goods and merchants and shopkeepers were so eager to resume business as usual that the nonimportation agreements enacted in response to the Townshend Acts lapsed even though duties on tea remained in place.  Some colonizers objected, encouraging their communities to continue the boycotts until they achieved all of their goals, but the pull of commerce and consumption was so strong among the majority of colonizers that the most strident advocates of defending colonial liberties managed to delay the resumption of trade and consumption only briefly.  Colonizers adjusted how they interpreted the politics of consumption in the wake of new developments on several occasions.

 

Welcome, Guest Curator Charlotte Hatcher

Carl Robert Keyes Uncategorized , ,

Charlotte Hatcher is a senior at Assumption University in Worcester, Massachusetts.  She is majoring in Psychology with minors in Education and Applied Behavior Analysis. She is co-captain of the Women’s Club Soccer team as well as president of the Jumpstart Club. In May, Charlotte will graduate with 1200 community service hours with Jumpstart from various preschool locations in Worcester. She is passionate about her involvement on campus and in the local community as well as spending spare time with close friends and family.  Charlotte made her contributions to the Adverts 250 Project and the Slavery Adverts 250 Project while enrolled in HIS 359 Revolutionary America, 1763-1815, in Fall 2021.

Welcome, guest curator Charlotte Hatcher!

Slavery Advertisements Published February 27, 1772

Carl Robert Keyes Slavery Adverts 250 Project

GUEST CURATOR: Charlotte Hatcher

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Maryland Gazette (February 27, 1772).

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Maryland Gazette (February 27, 1772).

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Maryland Gazette (February 27, 1772).

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Maryland Gazette (February 27, 1772).

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Pennsylvania Gazette (February 27, 1772).

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Pennsylvania Gazette (February 27, 1772).

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Pennsylvania Gazette (February 27, 1772).

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Pennsylvania Journal (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Purdie and Dixon] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

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Virginia Gazette [Rind] (February 27, 1772).

February 26

Carl Robert Keyes Daily Advert Update , , , ,

What was advertised in a colonial American newspaper 250 years ago this week?

Boston-Gazette (February 24, 1772).

“A fresh Assortment of Garden Seeds.”

It was a sign that spring was approaching.  The first advertisement for a “fresh Assortment of Garden Seeds” than ran in the Boston newspapers in 1772 appeared in the February 24 edition of the Boston-Gazette.  Lydia Dyar informed the public that she stocked seeds for “Collyflower, Cucumber, Onion, Carrot, Turnip, Raddish, and Lettice of all sorts,” an “assortment of Flower Seeds,” and “a Variety of other Seeds not mentioned.”  She pledged that her inventory, obtained “from the Seeds men in LONDON,” consisted of seeds “warranted to be fresh and good, and of the last Year’s Produce.”

Dyar was one of several “Seeds women” in Boston who placed newspaper advertisements in the late 1760s and early 1770s.  More than half a dozen female entrepreneurs annually took the pages of newspapers published in the busy port city to draw attention to the imported seeds they offered for sale.  Most did not advertise at any time of the year except spring, nor did most advertise other sorts of goods.  That does not mean that they did not keep shop throughout the rest of the year, only that they exclusively advertised seeds in the spring.

Although Dyar was the first to insert an advertisement in the public prints in 1772, readers likely expected other “Seeds women” would soon join her.  In past years, compositors tended to cluster advertisements from Dyar and her competitors together, one after another in the lengthy columns in standard issues or occupying an entire page on smaller sheets distributed as supplements.  Compositors rarely resorted to placing advertisements with similar purposes together in eighteenth-century newspapers, making it all the more notable when they seemed to recognize a distinct classification for advertisements for seeds.  The “Seeds women” of Boston comprised a unique cohort of advertisers.  In no other American city or town did so many female entrepreneurs place so many advertisements promoting seeds.  It was indeed a sign that spring was approaching, but one witnessed solely by readers of Boston’s newspapers.

February 25

Carl Robert Keyes Daily Advert Update , , , ,

What was advertised in a colonial American newspaper 250 years ago today?

Connecticut Courant (February 25, 1772).

“No Advertisements will for the future be published in this paper, without the money is first paid.”

Colonial printers frequently inserted notices into their newspapers to advise subscribers to make payments or face legal action.  Usually those were empty threats.  After all, printers depended on subscribers, even those who did not actually pay, to bolster circulation and, in turn, make their newspapers attractive places to run advertisements.  Many historians assert that the most significant revenues associated with publishing newspapers in colonial America came from advertising rather than subscriptions.  That has prompted some to assume that printers required advertisers to pay upfront even though they extended credit to subscribers.  That may have often been the case, but in many of their notices printers did call on subscribers and others indebted to the printing office (perhaps including advertisers) to settle accounts.

Ebenezer Watson, printer of the Connecticut Courant, inserted a notice that directly addressed paying for advertising in the February 25, 1772, edition.  He advised the public that “No Advertisements will for the future be published in this paper, without the money is first paid, unless it be for such persons as have open accounts with The Printer.”  In so doing, he did not invoke a blanket policy.  New advertisers, perhaps colonizers unknown to Watson prior to placing advertisements in his newspaper, had to submit payment at the same time that they provided the printing office with the copy for the advertisements.  Existing customers, however, those advertisers who “have open accounts,” could apparently continue to publish advertisements with the intention of paying later.

Such business practices likely differed from newspaper to newspaper.  Notices published in newspapers reveal some of the particulars, but printers’ records still extant likely help to tell a more complete story.  Like Watson’s notice in the Connecticut Courant, however, account books require careful examination to reconstruct relationships to determine how printers actually put policies into practice.  Further investigate should incorporate working back and forth between ledgers and newspapers to compare dates advertisers made payments and dates their notices appeared in the public prints.

Slavery Advertisements Published February 25, 1772

Carl Robert Keyes Slavery Adverts 250 Project

GUEST CURATOR: Blue Gabriel

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina and American General Gazette (February 25, 1772).

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South-Carolina Gazette and Country Journal (February 25, 1772).

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South-Carolina Gazette and Country Journal (February 25, 1772).

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South-Carolina Gazette and Country Journal (February 25, 1772).

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South-Carolina Gazette and Country Journal (February 25, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (February 25, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (February 25, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (February 25, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (February 25, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (February 25, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (February 25, 1772).

February 24

Carl Robert Keyes Daily Advert Update , , , , ,

What was advertised in a colonial American newspaper 250 years ago today?

Supplement to the Pennsylvania Packet (February 24, 1772).

“A GENERAL ASSORTMENT OF BOOKS … AN ASSORTMENT of CURIOUS HARD-WARE.”

John Sparhawk sold a variety of goods at the “LONDON BOOK-STORE” on Second Street in Philadelphia in the early 1770s.  He ran an advertisement in the February 24, 1772, edition of the Pennsylvania Packet to announce that he had in stock “A GENERAL ASSORTMENT OF BOOKS,” listing a dozen titles.  Like many other booksellers, he also carried “papers and stationary of all kinds” as well as patent medicines popular among consumers.

A good portion of the inventory he promoted in his advertisement, however, deviated from the sorts of ancillary merchandise that most booksellers sold.  Sparhawk devoted more space in his advertisement to “AN ASSORTMENT of CURIOUS HARD-WARE” than to “Blackstone’s commentaries,” “Kalm’s history of America,” and other books.  He had everything from “A variety of spectacle” to “An assortment of very neat pocket and horse pistols, brass and iron barrels, bolted, plain and silver mounted” to “Pinchbeck buckles of the best kinds” to “Knives and forks, from the best to the common kinds in wood boxes or shagreen cases.”  Shoppers encountered the same sorts of merchandise at the “LONDON BOOK-STORE” that they found at general purpose stores around town.

Even though his list of tea urns, gloves, scales, and other wares occupied more space than his catalog of books, Sparhawk did draw attention to two books in particular.  In a nota bene, he advised prospective customers about bargains for purchasing American editions of two medical texts.  They got a great deal on “TISSOT’S Advice to the People with regards to their Health, an American edition, at 10s. the London edition is 15s.”  Similarly, they could acquire “Dimsdale’s present method of Innoculation for the Small-pox, at 3s. 9d.” for an American edition, but “the London edition is 6s.”  Sparhawk also noted that he “has a few sets of the 12th, 13th and 14th volumes of Van Swieten’s Commentaries, to match the eleven preceding,” for those who wanted to complete their sets.

Booksellers often diversified their inventory with stationery, writing supplies, and “DRUGS AND MEDICINES” to generate additional revenues.  Most, however, did not advertise extensive selections of other kinds of merchandise.  Sparhawk made it clear that customers could browse far more than books when they visited the “LONDON BOOK-STORE,” yet he also made special appeals about some of his books to demonstrate that customers interested in that branch of his business would be well served.  In some ways, the diversification of merchandise available at many modern book stores resembles Sparhawk’s strategy for earning a living in eighteenth-century Philadelphia.