April 30

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

New-London Gazette (April 30, 1773).

“LILLEY … can read … may have some forged Papers.”

Like so many other enslavers, John Foster and Roger Gibson placed newspaper advertisements that asked colonizers to participate in the surveillance of Black men, women, and children when the people they enslaved liberated themselves by running away.  In the spring of 1773, Foster and Gibson both offered rewards for identifying, capturing, and returning enslaved people to their purported masters.  In so doing, they enlisted others in perpetuating slavery.

In the April 30 edition of the New-London Gazette, Foster described Cush, “a Negro Man … born in Stonington,” who liberated himself sometime in January.  Foster did not know Cush’s exact age, but instead estimated that he was about twenty-six years old.  Readers who carefully observed the Black men they encountered could recognize Cush by his height, build, complexion, and clothing, but especially by his missing “fore Teeth” and “a Scar on one of his Ears.”  To increase his chances of liberating himself, Cush either created or acquired a “forg’d Pass.”  Accomplices may have aided his efforts to achieve his freedom, just as Foster attempted to recruit colonizers to capture Cush.

In the same issue, Gibson described Lilley, an enslaved woman who liberated herself and two of her children.  She likely did so to reunite her family in the wake of Gibson selling her and Toney, her ten-month-old son, to Joseph Miner in Colchester.  That separated mother and brother from Susan, “Four Years and Six Months old, small of her Age,” who remained enslaved to Gibson in New London.  According to Gibson, Lilley thought of herself well above her station even before she liberated herself.  She demonstrated “proud Affected Airs” and behaved in a “cunning, subtil [subtle] and insinuating” fashion.  Gibson considered it dangerous that Lilley “can read” and “publishes [or claims] that she is free” when questioned by others.  Whether or not she could write, Gibson considered it “possible [Lilley] may have some forged Papers, in order to deceive People.”  Combined with “her insinuating Manner,” she very well could “ensnare the unwary” into believing that she and her children were indeed free.  Gibson, however, bellowed that “whoever pleases, may see my indisputable Title to the above Negroes.”  He sought to leverage the power of the press to overcome the documents and demeanor of a resourceful Black woman.

Although certainly not their intention, Foster and Gibson depicted Cush and Lilley as courageous and ingenious.  As the New-London Gazette carried news from Boston, Providence, Philadelphia, and London that challenged colonizers to contemplate their own liberty in relation to Parliament and the British Empire, Foster and Gibson shared stories of Black people, committed to freedom, who staged their own revolutions.  Many eighteenth-century readers may not have recognized or appreciated such narratives at the time, but those advertisements offer powerful, though truncated, accounts of Black people seizing their liberty.

Slavery Advertisements Published April 30, 1773

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Connecticut Journal (April 30, 1773).

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New-London Gazette (April 30, 1773).

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New-London Gazette (April 30, 1773).

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New-London Gazette (April 30, 1773).

April 29

What was advertised in a colonial American newspaper 250 years ago today?

Rivington’s New-York Gazetteer (April 29, 1773).

“RD. SAUSE. CUTLER.”

In the second issue of Rivington’s New-York Gazetteer, the printer continued publishing a significant number of advertisements to supplement the revenue earned from subscriptions.  Advertising accounted for six of the twelve columns in the April 29, 1773, edition.  Many of those advertisers also placed notices in other newspapers.

Richard Sause, a cutler, ran an advertisement that filled more than half a column.  He listed a variety of goods from among the “neat and general Assortment of Cutlery, Hardware, Jewellery and Tunbridge Wares” that he recently imported, clustering the various categories of merchandise together with headings to help readers locate items of interest.  A woodcut that depicted more than a dozen forms of cutlery, including knives, scissors, a saw, and a sword, adorned the advertisement.  That image may have replicated the sign that marked the location of Sause’s shop.  It likely looked familiar to readers who regularly perused the New-York Gazette and Weekly Mercury since it had previously accompanied the cutler’s advertisements in that newspaper.

Nesbitt Deane, a hatmaker who frequently advertised in the city’s newspapers, placed a notice that featured a woodcut of a tricorne hat with his name enclosed in a banner beneath it in the first issue of Rivington’s New-York Gazetteer, but it did not appear in the second issue.  Like Sause’s woodcut, that image would have been familiar to readers who regularly read other newspapers since it had been appearing in the New-York Journal for more than a year.  Deane apparently wished to increase the visibility of his business among curious colonizers who examined the first issue of Rivington’s newspaper, but returned to advertising in a publication that he had greater confidence would yield customers.  His advertisement, complete with the woodcut, ran in the New-York Journal rather than Rivington’s New-York Gazetteer on April 29.  Deane either collected the woodcut from one printing office and delivered it to the other or made arrangements for the transfer.

In both instances, the advertisers benefitted from visual images that prominently displayed their names and distinguished their notices from others that consisted solely of text.  To gain those advantages, they made additional investments in commissioning woodcuts and then carefully coordinated when and where they appeared in the public prints.  Like other advertisers who incorporated images into their notices, Deane and Sause each commissioned a single woodcut rather than multiple woodcuts that would have allowed them to enhance their advertisements in more than one newspaper simultaneously.

Slavery Advertisements Published April 29, 1773

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Maryland Gazette (April 29, 1773).

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Virginia Gazette [Purdie and Dixon] (April 29, 1773).

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Virginia Gazette [Purdie and Dixon] (April 29, 1773).

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Virginia Gazette [Purdie and Dixon] (April 29, 1773).

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Virginia Gazette [Purdie and Dixon] (April 29, 1773).

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Virginia Gazette [Purdie and Dixon] (April 29, 1773).

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Virginia Gazette [Purdie and Dixon] (April 29, 1773).

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Virginia Gazette [Purdie and Dixon] (April 29, 1773).

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Virginia Gazette [Purdie and Dixon] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

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Virginia Gazette [Rind] (April 29, 1773).

April 28

What was advertised in a colonial American newspaper 250 years ago today?

Pennsylvania Gazette (April 28, 1773).

“A LARGE and curious collection of the most modern PRINTS and PICTURES.”

Nicholas Brooks regularly advertised a variety of merchandise available at his shop in Philadelphia in the early 1770s, though he specialized in visual images to adorn homes and offices and often highlighted those items.  Such was the case in his advertisement in the April 28, 1773, edition of the Pennsylvania Gazette.  Brooks promoted a “LARGE and curious collection of the most modern PRINTS and PICTURES” that he recently imported from London.

His new inventory included a “variety of maps of the world, and each quarter,” as well as a “general atlas, containing 36 new and correct maps.”  Those maps helped colonizers in Philadelphia, the largest city in British North America yet also an outpost in a global empire, envision their location in relation to London, other colonies, and faraway places connected via networks of trade that brought vessels from Europe, Africa, and the Caribbean to their bustling port.  Other items at Brooks’s shop also allowed colonizers to contemplate their connections to the empire, especially the cosmopolitan city at its center.  The collection of prints included “the different Macaronies of the present time, now in the greatest vogue in London.”  The term “macaroni” referred to young men, many of whom traveled in Europe, who imitated the extravagant fashions popular on the continent.  These prints gave colonizers in Philadelphia an opportunity to glimpse current fashions adopted by some of the elite in London, providing a guide for dressing themselves to demonstrate their sophistication and gentility.  For others, however, the prints served as a cautionary tale and a means of critiquing the excesses of young men who wallowed in too much luxury.  Satirical prints presented young men as feminized by their attention to fashion and their participation in consumer culture.

Even as Brooks offered such prints for sale at his shop, he also advertised jewelry and dry goods, almost certainly including textiles and garments, for customers to outfit themselves according to the latest fashions.  Colonizers had complicated relationships with consumer culture and the array of goods presented to them by merchants, shopkeepers, tailors, milliners, and other advertisers.  They critiqued even as they indulged, attempting to find the right level of participation that testified to their good taste without impugning their character by going too far.

Slavery Advertisements Published April 28, 1773

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Pennsylvania Gazette (April 28, 1773).

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Pennsylvania Gazette (April 28, 1773).

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Pennsylvania Gazette (April 28, 1773).

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Pennsylvania Gazette (April 28, 1773).

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Pennsylvania Journal (April 28, 1773).

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Pennsylvania Journal (April 28, 1773).

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Pennsylvania Journal (April 28, 1773).

April 27

What was advertised in a colonial American newspaper 250 years ago today?

Connecticut Courant (April 27, 1773).

WATCHES! Only.”

Having established himself in Hartford, watchmaker Thomas Hilldrup continued his advertising campaign with a new notice in the April 27, 1773, edition of the Connecticut Courant.  He stated that his “motive was to merit the approbation of the public from his first commencing business here” in the fall of 1772, while also providing an update that he had been successful in that endeavor as measured by “the many repeated favours already confer’d” by customers in the area.  Hilldrup also reminded prospective clients of the services and incentives he offered, including repairing watches “in a perfect and durable manner,” giving a warrantee that they would “perform well, free of any expence for one year,” and providing “advice gratis.”

Those appeals echoed Hilldrup’s earlier advertisements, but other aspects of his notice seemed to comment on a notice that a competitor, Enos Doolittle, placed in the previous issue of the Connecticut Courant.  Doolittle used a headline that read, “Clocks & Watches,” and informed the public that he had been trained in “the business of Clock Making and repairing all kinds of Watches.”  In turn, Hilldrup emphasized that he specialized in watches with a headline that proclaimed, “WATCHES! Only.”  Doolittle also noted that he “employed a journeyman who has serv’d a regular Apprenticeship to the Watchmaking business in London.”  Hilldrup implied that this indicated some sort of shortcoming in the way that Doolittle managed his business.  In a nota bene, marked with a manicule to draw attention, Hilldrup declared, “The public are desired to take notice that I am capable of going through the business myself without any assistance.”  Hilldrup suggested that hiring a journeyman to handle some of the business that came into the shop meant that Doolittle lacked the skill necessary to do the work on his own.  Doolittle, like other artisans who mentioned employees, presented the journeyman’s presence as evidence of a thriving business.

Artisans rarely made direct comparisons between themselves and their competitors when they placed newspaper advertisements during the era of the American Revolution.  Hilldrup was an exception, though he did not explicitly name Doolittle in his notice.  Still, readers of the Connecticut Courant likely noticed that Hilldrup’s advertisement commented on the one placed by his competitor.

Slavery Advertisements Published April 27, 1773

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Essex Gazette (April 27, 1773).

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Essex Gazette (April 27, 1773).

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South-Carolina Gazette and Country Journal (April 27, 1773).

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South-Carolina Gazette and Country Journal (April 27, 1773).

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South-Carolina Gazette and Country Journal (April 27, 1773).

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South-Carolina Gazette and Country Journal (April 27, 1773).

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South-Carolina Gazette and Country Journal (April 27, 1773).

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South-Carolina Gazette and Country Journal (April 27, 1773).

April 26

What was advertised in a colonial American newspaper 250 years ago today?

Massachusetts Gazette and Boston Post-Boy (April 26, 1773).

“Hope the Customers to the Paper will continue to encourage it by advertising.”

The first advertisement in the April 26, 1773, edition of the Massachusetts Gazette and Boston Post-Boy concerned the operation of the newspaper.  For nearly sixteen years, since August 1757, John Green and Joseph Russell printed the newspaper, but starting on that day “the Printing and Publishing of this PAPER will, in future be carried on by NATHANIEL MILLS and JOHN HICKS.”  Neither the printers nor readers knew it at the time, but the newspaper would not continue for nearly as long under Mills and Hicks.  They published the last known issue on April 17, 1775, two days before the skirmishes at Lexington and Concord that marked the beginning of the Revolutionary War.

At the time that ownership of the newspaper changed hands, Green and Russell expressed “their respectful Thanks for the Favours they have received.”  Furthermore, they expressed their “hope the Customers to the Paper will continue to encourage it by advertising, &c.”  That “&c.” (an abbreviation for et cetera) included subscribing to the newspapers and providing content, such as editorials and “Letters of Intelligence.”  The printers realized that the continued viability and success of the newspapers depended most immediately on maintaining advertising revenue since readers but subscribed for a year while most advertisements ran for only three or four weeks.

Readers likely noticed a new feature in the first issue published by Mills and Hicks, a colophon that ran across the bottom of the final page.  Green and Russell did not always include a colophon, perhaps because they considered the newspaper so well established that they did not consider it necessary to devote space to it in each issue.  Their final issue, the April 19 edition, for instance, did not feature a colophon.  On April 12, the colophon at the bottom of the last column on the final page simply stated, “Printed by Green and Russell.”  Mills and Hicks, on the other hand, opted for a more elaborate colophon that served as a perpetual advertisement for the newspaper and other services available in their printing office, a practice adopted by some, but not all, colonial printers.  Distributed over three lines, it read, “BOSTON: Printed by MILLS and HICKS, at their PRINTING-OFFICE in School-street, next Door to CROMWELL’S HEAD TAVERN, where Subscriptions, Advertisements, and Letters of Intelligence for this Paper are taken in; and the Printing Business carried on, in its different Branches, with the greatest Care.”

Mills and Hicks could not depend on their reputations to market the Massachusetts Gazette and Boston Post-Boy in the same way that Green and Russell did after more than a decade of publishing the newspaper.  In their first issue, they placed greater emphasis on soliciting advertisements to help support their enterprise.  Subsequent issues included the colophon, a regular feature that encouraged colonizers to advertise as well as purchase subscriptions and submit orders for job printing.

Colophon from Massachusetts Gazette and Boston Post-Boy (April 26, 1773).

Slavery Advertisements Published April 26, 1773

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Newport Mercury (April 26, 1773).

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New-York Gazette and Weekly Mercury (April 26, 1773).

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New-York Gazette and Weekly Mercury (April 26, 1773).

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New-York Gazette and Weekly Mercury (April 26, 1773).

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Pennsylvania Packet (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).

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Supplement to the South-Carolina Gazette (April 26, 1773).