November 19

GUEST CURATOR: Mary Williams

What was advertised in a colonial American newspaper 250 years ago today?

Georgia Gazette (November 19, 1766).

“TO BE SOLD, A SMALL ISLAND or NECK of LAND … belonging to the estate of Col. Kenneth Bailie, deceased.”

This advertisement published in the Georgia Gazette is a description of Colonel Kenneth Baillie’s home and lands. After the death of the colonel, three executors and one executrix published this advertisement for the sale of his estate.

I already knew that executor is the term for someone who carries out instructions for a will. What I didn’t know, however, was that in colonial times women executors had their own term, which was “executrixes.” The executrix named in this advertisement, according to genealogists, was the Colonel’s wife, Elizabeth Baillie. In general, executors and executrixes were named in the will of the deceased, and they were often given specific items or property in the will. We can assume that some or all of the executors received some part of the Colonel’s estate, and they decided to sell the estate rather than keeping it.

This advertisement reveals a lot about the Colonel Bailie. First of all, we know something about his status and military service because he was addressed as a colonel. We also know how many acres of land he owned, which tells us a bit more about his status in colonial Georgia. He owned many acres for cattle, hogs, and sheep, as well as lots of space for gardening.



On rare occasions I allow guest curators to depart from the established methodology for the Adverts 250 Project. In general, the project features an advertisement only once. Today’s advertisement, however, was featured relatively recently. Two advertisements for consumer goods and services that have not yet been included in the Adverts 250 Project were printed in the same issue of the Georgia Gazette. Why not instruct Mary to choose one of those instead?

I approved today’s advertisement for second appearance because I wanted an opportunity to explore some of the opportunities and constraints of the project. First, I’ll acknowledge two aspects of Mary’s analysis that I especially appreciated. Women placed disproportionately few advertisements as shopkeepers and other sorts of purveyors of goods and services during the eighteenth century. They appeared with a bit more regularity in various legal notices, such as this advertisement placed by Colonel Kenneth Baillie’s executrix and executors. Mary used this notice to demonstrate one of the roles that many women assumed at some point in their lives during the colonial era. In addition, Mary incorporated a type of source only infrequently consulted for entries on the Adverts 250 Project: genealogical records. Professional historians do not always adequately recognize the efforts of family historians and amateur genealogists in reconstructing relationships that help all of us to better understand the past.

In selecting this advertisement to make a second appearance, Mary has also recovered an element of eighteenth-century advertising that sometimes gets overlooked as a result of insisting that any particular advertisement may only be featured once. That obscures the fact that a great many advertisements ran for weeks or even months at a time, often with no updates or revisions. Today’s advertisement may look familiar to those who visit the Adverts 250 Project regularly; it would have certainly looked familiar to readers of the Georgia Gazette who saw only a limited number of advertisements in the once-weekly four-page issues of that newspaper. The Adverts 250 Project moves from newspaper to newspaper, city to city, every day. Colonists, however, would have had access to far fewer newspapers and far fewer advertisements. Those that lived in cities with multiple newspapers with robust advertising, such as Boston, New York, and Philadelphia, would have encountered a fairly broad array of advertisements, but readers in other places would not have seen the same range of advertisements that the Adverts 250 Project features.

Mary’s examination of this advertisement accomplished one other significant objective. She and former guest curator Ceara Morse demonstrated to their peers that there is no single “correct” interpretation or analysis of an advertisement. They each consulted different sources and learned different lessons about colonial America. At the same time, they both addressed common themes about property and status in eighteenth-century America.

November 5


What was advertised in a colonial American newspaper 250 years ago today?

Georgia Gazette (November 5, 1766).

“A SMALL ISLAND or NECK of LAND in the RIVER MIDWAY … known by the name of Baillie’s Island.”

This notice in the Georgia Gazette advertises an island being sold by “the estate of Col. Kenneth Baillie, deceased.” This island, “containing 600 acres,” already had “a good dwelling-house and other convenient out-houses” and good land for growing crops. Land sales of this sort would have been interesting to men like Jonathan Bryan.

Bryan bought a lot of land in both Georgia and South Carolina during the eighteenth century. Alan Gallay notes that Bryan’s “possessions [lands he purchased or that were granted to him] placed him at the very top of the small group of men who ruled Georgia during the quarter century before the American Revolution.”[1] Bryan was able to capitalize on both undeveloped and developed lands, which would have made the island in this advertisement very appealing. To make the most of the land he had, Bryan created plantations and bought African slaves to perform the labor. By 1763, he owned 125 slaves in Georgia.[2] Owning land was an important step for colonists like Jonathan Bryan to become prosperous and powerful.



Colonel Kenneth Baillie’s executrix and executors painted quite a picture of the bounty available on Baillie’s Island. Whoever purchased this land would possess a variety of resources and could produce a variety of commodities to send to market, including corn, indigo, rice, barrel staves, lumber, and all sorts of livestock. All of these goods, the advertisement promised, could be easily transported because there were “four good landing places to said island, one of which the largest vessel that comes to Sunbury may lie and load it.” Furthermore, Baillie’s Island was close to Sunbury, “it not being more than five miles by water to that town, and seven by land.” The island’s proximity to Sunbury and the trade that took place there was a selling point.

Sunbury, founded in 1758, likely sounds unfamiliar to modern readers, but for a few decades in the middle of the eighteenth century it rivaled Savannah as a port city. Readers of the Georgia Gazette would have known that it was a seaport on the Medway River, south of Savannah. Today, however, Sunbury has disappeared. Some call it “one of Georgia’s most famous ‘dead’ or lost towns.” William Bartram, the prominent naturalist from Pennsylvania, visited Sunbury while en route to Florida shortly before the American Revolution. “There are about one hundred houses in the town neatly built of wood frame having pleasant Piasas around them,” Bartram wrote. “The inhabitants are genteel and wealthy, either Merchants or Planters from the Country who resort here in the Summer and Autumn, to partake of the Salubrious Sea Breeze, Bathing & sporting on the Sea Islands.”

Sunbury was a vibrant town and emerging center of commerce in the 1760s and 1770s, but it never recovered after the disruptions of the American Revolution.


[1] Alan Gallay, “Jonathan Bryan’s Plantation Empire: Land, Politics, and the Formation of a Ruling Class in Colonial Georgia,” William and Mary Quarterly, 3rd ser. 45, no. 2 (April 1988): 253.

[2] Gallay, “Jonathan Bryan’s Plantation Empire,” 275.