The Adverts 250 Project explores the history of advertising in eighteenth-century America.  It features a daily image of an advertisement published in a colonial newspaper 250 years ago that day.  Brief commentary accompanies each advertisement.

Daily updates are supplemented with longer posts that analyze individual advertisements in greater detail, highlight other marketing items from the period, or examine issues related to research and accessibility of historical sources.

The Adverts 250 Project also publishes a daily digest of advertisements from the Slavery Adverts 250 Project.

Students from Colonial America, Revolutionary America, and Public History courses at Assumption College serve as guest curators for both the Adverts 250 Project and the Slavery Adverts 250 Project during the semesters those courses are taught.  See the list of Guest Contributors for more information about undergraduate guest curators.

Unless otherwise specified, all advertisements come from newspapers that have been digitized and made available via Accessible Archives, Colonial Williamsburg’s Digital Library, and Readex’s America’s Historical Newspapers.

The Adverts 250 Project is conducted by Carl Robert Keyes, associate professor of history at Assumption College in Worcester, Massachusetts.

Daily updates:  The digest of slavery advertisements publishes at 9:00 A.M. Eastern.  The featured advertisement for the day publishes at 10:00 A.M. Eastern.

5 thoughts on “About

  1. what a wonderful resource. an opportunity to feel the daily lives of the residents on a month to month experience. so happy i located you. holly j van ostrand

  2. Thank you for surfacing these news articles from 250 years ago. It seems amazing, but not surprising, that just a few generations ago enslaving people was part of America’s daily life fabric. Your site certainly helps make explicit this major institution and cultural norm of the times.

    For genealogists and historians your work provides a needed backdrop to fleshing out life stories.

    I am wondering if you are also providing any type of summarized or quantitive view of your work? If so, this would be another valuable tool for those of us building context surrounding our ancestors’ stories and times.

    Again, thank you for the great work.

    • I’m glad that you have enjoyed the Adverts 250 Project. Please feel free to add a link on your own genealogy site.

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