June 21

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (June 21, 1775).

“RESOLVED, That we abhor the enslaving of any of the human race, and particularly of the NEGROES in this county.”

Nathaniel Read’s advertisement describing Tower, an enslaved man who liberated himself by running away, and offering a reward for his capture and return ran in the Massachusetts Spy a second time on June 21, 1775.  It was the last time that advertisement appeared.  Perhaps the notice achieved its intended purpose when someone recognized the Black man with “a little scar on one side [of] his cheek” or perhaps Read discontinued it for other reasons.

Whatever the explanation, Read’s advertisement starkly contrasted with a new notice that relayed a resolution passed “In County Convention” on June 14.[1]  “[T]he NEGROES in the counties of Bristol and Worcester, the 24th of March last, petitioned the Committees of Correspondence for the county of Worcester (then convened in Worcester) to assist them in obtaining their freedom.”  As the imperial crisis intensified and colonizers invoked the language of liberty and freedom from (figurative) enslavement, Black people who were (literally) enslaved in Massachusetts applied that rhetoric to themselves and initiated a process that challenged white colonizers to recognize their rights.  They did so before the Revolutionary War began with the battles at Lexington and Concord in April 1775, though it took a few months for the County Convention to pass a resolution.  That resolution supported the petition: “we abhor the enslaving of any of the human race, and particularly of the NEGROES in this county.”  Furthermore, “whenever there shall be a door opened, or opportunity present, for any thing to be done toward the emancipating the NEGROES; we will use our influence and endeavour that such a thing may be effected.”

During the era of the American Revolution, the press often advanced purposes that seem contradictory to modern readers.  Newspapers undoubtedly served as engines of liberty that promoted the American cause and shaped public opinion in favor of declaring independence, yet they also played a significant role in perpetuating the enslavement of Africans, African Americans, and Indigenous Americans.  News articles reported on the dangers posed by enslaved people, especially when they engaged in resistance or rebellion, and advertisements facilitated the slave trade and encouraged the surveillance of Black men and women to determine whether they matched the descriptions of enslaved people who liberated themselves.  Revenue from those advertisements underwrote publishing news and editorials that supported the patriot cause.  Yet the early American press occasionally published items that supported the emancipation of enslaved people and abolishing the transatlantic slave trade as some colonizers applied the rhetoric of the American Revolution more evenly to all people.

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[1] Although it resembles a news article, this item appeared among the advertisements.  In addition, it ran more than once, typical of paid notices rather than news printed just once.  Newspaper advertisements often delivered news, especially local news, during the era of the American Revolution.

October 12

What was advertised in a colonial American newspaper 250 years ago today?

Oct 12 - 10:12:1767 Boston-Gazette Supplement
Supplement to the Boston-Gazette (October 12, 1767).

“The Calamitous State of the Enslaved NEGROES in the British Dominions.”

American colonists became increasingly preoccupied with their own liberty and potential enslavement by Parliament in the 1760s and 1770s. Among their many methods of protest, they gave voice to their anxieties in newspapers. For instance, Edes and Gill printed a lengthy letter warning against “parliamentary slavery” resulting from the “corruption of Parliament” alongside the text of the an “ACT OF PARLIAMENT, for granting certain Duties in the British Colonies and Plantations in America,” better known today as the Townshend Act.

Colonists concerns about the enslavement they believed they experienced stood in stark contrast to advertisements concerning enslaved Africans that appeared in newspapers throughout the colonies, including those published in New England. In the same issue of the Boston-Gazette that Edes and Gill paired the Townshend Act with a spirited critique of Parliament, four advertisements presented slaves for sale. Whether for “a very likely Negro Boy” who could “sort & cut & spin all Sorts of Tobacco” or a “healthy, stout Negro Man … who has been in this Country about three Months,” all four advertisements instructed interested buyers to “inquire of Edes and Gill” for more information. A fifth advertisement offered “A fine Negro Male Child, well provided with Cloathing” for free, “To be given away.” Again, the advertisement concluded with “inquire of Edes & Gill.” The printers who gave voice to Anglo-American colonists’ objections to the tyranny of Parliament not only generated revenues by selling advertisements for slaves but also served as agents who facilitated the trade for anonymous sellers.

Edes and Gill could not have been completely oblivious to this contradiction. After all, one additional advertisement mentioned slavery. The printers announced that they sold “A CAUTION and WARNING to Great-Britain and her Colonies, in a short Representation of the Calamitous State of the Enslaved NEGROES in the British Dominions.” Anthony Benezet, a Quaker abolitionist from Philadelphia, penned this pamphlet in 1766. Originally published in Philadelphia, it was reprinted in London the following year. Based on the supplementary materials mentioned in the advertisement, Edes and Gill sold yet another edition, this one printed by Hall and Sellers in Philadelphia in 1767.

As many colonists fretted over the tension between their own liberty and imagined enslavement, some applied such rhetoric more broadly to include enslaved Africans and their descendants in the colonies. Others conveniently ignored any contradictions. Printers like Edes and Gill, through the advertisements and pamphlets they sold and the exchanges they facilitated, stood to gain financially from the activities of slaveholders and abolitionists alike.