Massachusetts Spy

July 24

Carl Robert Keyes Daily Advert Update , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (July 24, 1776).

“Transmit … the Names of such Persons … notoriously inimical to the rights of America.”

It was another instance of an advertisement delivering news to newspaper readers.  In this instance, Joseph Henshaw placed an advertisement in the Massachusetts Spy with instructions for the “Committees of Safety … for the several Towns in the county of Worcester” in central Massachusetts.  Those committees “are hereby requested to transmit forthwith to the standing Committee the Names of such Persons in their respective Towns, who are esteemed to be notoriously inimical to the rights of America.”  Henshaw and his committee decided to make the request on July 14, 1776, the same day that residents of Worcester may have participated in the first public reading of the Declaration of Independence in Massachusetts.

The notice (and the Declaration of Independence) appeared in the July 17, 1776, edition of the Massachusetts Spy, the next one that came off the press in the only printing office in Worcester.  It ran at the bottom of the final column on the second page, immediately below news from Boston, dated July 11, and could have been mistaken for another news item selected by William Stearns and Daniel Bigelow except for the thick lines that traditionally separated news from paid notices.  Even if the compositor inserted those lines in error, the notice would have run just once if Stearns and Bigelow considered it a news item.  Instead, it ran again on July 24, this time at the bottom of the first column on the first page.  It followed two other advertisements.  The news for that issue began at the top of the next column.  This suggests that Stearns and Bigelow treated the call to submit the names of people “esteemed to be notoriously inimical to the rights of America” as a paid notice, an advertisement that generated revenue, rather than as a news items published as a public service.  In so doing, they took the same approach as the printers of Dunlap’s Maryland Gazette and the Maryland Journal who simultaneously published an advertisement with instructions for voting for delegates from Baltimore to attend a convention “for the express purpose of forming a New Government” for the state of Maryland.

July 5

Carl Robert Keyes Daily Advert Update , , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (July 5, 1776).

“The freshest and most important advices will be propagated TWO DAYS SOONER.”

After the siege of Boston ended, Isaiah Thomas considered seeking new opportunities in the city where he had formerly operated a printing office or perhaps in Salem or elsewhere along the coast.  In the spring of 1775, he relocated to Worcester just before the battles at Lexington and Concord.  He had already planned to open a printing office there, establish the town’s first newspaper, and install a junior partner to oversee both endeavors, but the outbreak of hostilities caused him to transfer the Massachusetts Spy from Boston to Worcester and print it himself.  Once the British evacuated Boston in March 1776, Thomas contemplated what to do next.  In June, he transferred the Massachusetts Spyto William Stearns and Daniel Bigelow.

Two weeks after publishing their first issue, Stearns and Bigelow inserted an announcement in the July 5 edition to inform readers that they were changing the publication day of the weekly newspaper from Friday to Wednesday.  They explained the “motive inducing us to make this alteration is, that, most probably, the scene of ACTION will, for a considerable time to come, be in the Southern, Western, and Northern parts of the Continent; which, consequently, will be our greatest sources of intelligence.”  In other words, now that Boston was not at the center of the war, the printers adjusted the publication day to accommodate when they received news from the south, through networks that included New York and Philadelphia, rather than from Boston and its surrounding towns to the east.  “The reason of the Publication of this paper on Friday,” Stearns and Bigelow elaborated, “was, that HEAD-QUARTERS were then in this colony, the principal Seat of Military operation.”  Since that was no longer the case, “the Propriety [of publishing the Massachusetts Spy on Friday] ceases.”  Instead, the “Southern Mail (containing the most material news from all the parts abovementioned) arrives here regularly every Tuesday night.”  By moving publication to Wednesday, “the freshest and most important advices will be propagated TWO DAYS SOONER, than in the present practice.”  Stearns and Bigelow framed this as part of their “uninterrupted endeavour to serve the PUBLIC with the utmost fidelity.”  The printers planned to make the change immediately.  The next issue would be published on Wednesday, July 10, just five days after the issue announcing the change.

At the same time, Stearns and Bigelow attempted to increase the number of subscribers.  In addition to receiving subscriptions at the printing office in Worcester, they also designated local agents in a dozen towns in central Massachusetts and noted that “other gentlemen in various parts of the colony” collected the names of subscribers.  They also planned to hire riders to carry the Massachusetts Spy to other towns on Wednesday night “[i]f a sufficient number of subscribers should appear.”

Thomas had built his reputation through his long experience as a printer.  Stearns and Bigelow did not have the same advantage, yet they likely hoped that proactively adjusting the day of publication, enlisting local agents to accept subscriptions, and hiring riders to deliver newspapers if the number warranted doing so would cultivate confidence among current and prospective subscribers.  They did not have Thomas’s experience, but they demonstrated that they were responsive to changing conditions and would cater to the convenience of their customers.

June 28

Carl Robert Keyes Daily Advert Update , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (June 28, 1776).

“Patent Medicines … Turlington’s Balsam of Life, Hooper’s Female Pills.”

In the summer of 1776, Benjamin Greene advertised a “compleat assortment of Drugs and Medicines” available “at his Store, a little to the Northward of the Meeting house,” in Worcester.  He listed some of the items he stocked, including “a quantity of excellent Peruvian Bark, best India Rhubarb, … British oil, [and] Essence of Pepper-Mint.”  Greene also carried popular patent medicines, such as “Turlington’s Balsam of Life, Hooper’s Female Pills, Anderson’s Pills, [and] Stoughtons Elixir.”  Consumers were so familiar with those products that he did not need to say anything about their uses.  In addition, Greene sold a variety of spices, from cinnamon and cloves to allspice and pepper.  Whatever illnesses readers experienced, Green could supply some sort of medicine to alleviate their symptoms.

Greene’s notice was one of the few advertisements that appeared in the June 28 edition of the Massachusetts Spy.  Isaiah Thomas had published the newspaper in Worcester for more than a year after relocating from Boston just as the Revolutionary War began, but, after the siege of Boston ended, he decided to seek opportunities in a larger town on the coast once again.  He opted for Salem rather than returning to Boston, perhaps because of a smallpox outbreak in the colony’s largest port.  William Stearns and Daniel Bigelow began printing the Worcester Spy on June 21.  Greene advertised in that issue and again the following week, one of the few who trusted that the Massachusetts Spy had a large enough circulation under new management to justify the fee for purchasing space in the newspaper.  He was the only purveyor of goods and services to place an advertisement in either issue.  Joseph Jaseph advertised a stolen horse on June 21 and Solomon Jones advertised a lost pocketbook on June 28.  The printers inserted a call for rags to recycle into paper in both issues, echoing their counterparts in towns throughout the colonies.  That meant that Stearns and Bigelow generated some revenue from advertisements, but not much.  Just as they had to convince residents of Worcester and other towns in central Massachusetts to become subscribers, they also had to build a clientele of advertisers following Thomas’s departure.  For a while, it had been uncertain whether the newspaper would continue so advertisers fell away during its suspension.  As they started the process, Greene experienced a lack of competition in the public prints, something that may have benefited his business as much as the advertising copy that he composed.

June 21

Carl Robert Keyes Daily Advert Update , , , , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (June 21, 1776).

“ISAIAH THOMAS, having relinquished the Printing business in Worcester.”

The title changed from Thomas’s Massachusetts Spy to The Massachusetts Spy with issue “NUMB. 269” on June 21, 1776.  Two months earlier, Isaiah Thomas informed readers that he intended to remain in Worcester “for the present,” but since then he decided to pursue new opportunities in Salem.  He previewed that decision in a notice in the May 31 edition, the last one he published.  In a lengthy address on the first page, William Stearns and Daniel Bigelow, the new “publishers of this Paper,” informed the public that Thomas “relinquished the Printing business in Worcester” to them.  They now occupied the printing office “near the COURT-HOUSE,” where they undertook “the various branches of said business with the utmost care and fidelity, and will exert their utmost efforts to procure authentic intelligence of affairs, in the various parts of this continent and elsewhere.”  They hoped to attract customers for job printing as well and maintain and expand their subscribers.

The title shifted slightly, but the subtitle, American Oracle of Liberty, remained the same.  Stearns and Bigelow made their editorial stance clear in their address.  “At a time when OUR ALL is at stake, when no less than the fate of the STATES of AMERICA is in agitation,” they proclaimed, “then (of all times) the means of conveying intelligence ought to be encouraged.”  That meant that subscribers had a duty to continue to subscribe and others had a responsibility to support Worcester’s only newspaper by becoming subscribers, placing advertisements, and sharing news as they received it in letters and by other means.  In turn, the printers would do their civic duty.  “The liberty and free exercise of the PRESS,” Stearns and Bigelow continued, “is the greatest temporal safeguard of the state—it assists the civil magistrate in wielding the sword of justice—holds up to public view the vicious, and in their odious colours— … —It detects political impostors, and is a terrific scourge to tyrants.”  Readers could expect the same vigilance and advocacy for the American cause from Stearns and Bigelow that Thomas had a reputation for delivering.

Following Stearns and Bigelow’s address, Thomas inserted a brief notice in which he expressed “sincere thanks to those gentlemen who have settelled with him for News-Papers for the year past.”  The spelling error may have been an actual error rather than an eighteenth-century variation.  Despite their pledge to “do services highly beneficial to their oppressed brethren” in central Massachusetts, their skill as printers paled in comparison to Thomas.  For his part, the printer did not offer words of encouragement or general expressions of gratitude as he departed Worcester.  After thanking subscribers who already settled accounts, he called on those who still owed to “pay their respective balances” to Stearns and Bigelow.  After a hiatus of three weeks, a new issue of the Massachusetts Spy carried news (and a couple of advertisements) to readers.  When news of the Declaration of Independence reached Worcester about three weeks later, Thomas may (or may not) have made the first public reading in New England, but he no longer ran his own newspaper.  He published an account of the battles at Lexington and Concord in the first edition of the Massachusetts Spy printed in Worcester, but now others would cover the Declaration of Independence and its reception in the commonwealth of Massachusetts and other states.

Happy Birthday, Isaiah Thomas!

Carl Robert Keyes Special Features , , , , ,

Isaiah Thomas, patriot printer and founder of the American Antiquarian Society, was born on January 19 (New Style) in 1749 (or January 8, 1748/49, Old Style).  It’s quite an historical coincidence that the three most significant printers in eighteenth-century America — Benjamin Franklin, Isaiah Thomas, and Mathew Carey — were all born in January.

isaiah_thomas1818
Isaiah Thomas (January 30, 1739 – April 4, 1831). American Antiquarian Society.

The Adverts 250 Project is possible in large part due to Thomas’s efforts to collect as much early American printed material as he could, originally to write his monumental History of Printing in America.  The newspapers, broadsides, books, almanacs, pamphlets, and other items he gathered in the process eventually became the initial collections of the American Antiquarian Society.  That institution’s ongoing mission to acquire at least one copy of every American imprint through 1876 has yielded an impressive collection of eighteenth-century advertising materials, including newspapers, magazine wrappers, trade cards, billheads, watch papers, book catalogs, subscription notices, broadsides, and a variety of other items.  Exploring the history of advertising in early America — indeed, exploring any topic related to the history, culture, and literature of early America at all — has been facilitated for more than two centuries by the vision of Isaiah Thomas and the dedication of the curators and other specialists at the American Antiquarian Society over the years.

Thomas’s connections to early American advertising were not limited to collecting and preserving the items created on American presses during the colonial, Revolutionary, and early national periods.  Like Mathew Carey, he was at the hub of a network he cultivated for distributing newspapers, books, and other printed goods — including advertising to stimulate demand for those items.  Sometimes this advertising was intended for dissemination to the general public (such as book catalogs and subscription notices), but other times it amounted to trade advertising (such as circular letters and exchange catalogs intended only for fellow printers, publishers, and booksellers).

Thomas also experimented with advertising on wrappers that accompanied his Worcester Magazine, though he acknowledged to subscribers that these wrappers were ancillary to the publication:  “The two outer leaves of each number are only a cover to the others, and when the volume is bound may be thrown aside, as not being a part of the Work.”[1]

jan-30-worcerster-magazine-april-1786
Detail of Advertising Wrapper, Worcester Magazine (Second Week of April, 1786).

Thomas’s patriotic commitment to freedom of the press played a significant role in his decision to develop advertising wrappers.  As Thomas relays in his History of Printing in America, he discontinued printing his newspaper, the Massachusetts Spy, after the state legislature passed a law that “laid a duty of two-thirds of a penny on newspapers, and a penny on almanacs, which were to be stamped.”  Such a move met with strong protest since it was too reminiscent of the Stamp Act imposed by the British two decades earlier, prompting the legislature to repeal it before it went into effect.  On its heels, however, “another act was passed, which imposed a duty on all advertisements inserted in the newspapers” printed in Massachusetts.  Thomas vehemently rejected this law as “an improper restraint on the press. He, therefore, discontinued the Spy during the period that this act was in force, which was two years. But he published as a substitute a periodical work, entitled ‘The Worcester Weekly Magazine,’ in octavo.”[2] This weekly magazine lasted for two years; Thomas discontinued it and once again began printing the Spy after the legislature repealed the objectionable act.

jan-30-advertising-wrapper-worcester-magazine-4th-week-may-1786
Third Page of Advertising Wrapper, Worcester Magazine (Fourth Week of May, 1786).

Isaiah Thomas was not interested in advertising for its own sake to the same extent as Mathew Carey, but his political concerns did help to shape the landscape of early American advertising.  Furthermore, his vision for collecting American printed material preserved a variety of advertising media for later generations to admire, analyze, ponder, and enjoy.  Happy 277th birthday, Isaiah Thomas!

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[1] Isaiah Thomas, “To the CUSTOMERS for the WORCESTER MAGAZINE,” Worcester Magazine, wrapper, second week of April, 1786.

[2] Isaiah Thomas, The History of Printing in America: With a Biography of Printers, and an Account of Newspapers, vol. 2 (Worcester, MA: Isaac Sturtevant, 1810), 267-268.

August 16

Carl Robert Keyes Daily Advert Update , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (August 16, 1775).

“An unwearied Pedlar of that baneful herb TEA.”

Naham Houghton of Lancaster, Massachusetts, went too far and there had to be consequences.  An advertisement in the August 16, 1775, edition of the Massachusetts Spy gave an abbreviated account of what occurred.  According to John Prescott, chairman of the local Committee of Inspection, there had been complaints that Houghton behaved as “enemy to his Country, by officiating as an unwearied Pedlar of that baneful herb TEA, and otherwise rendering himself odious to the inhabitants of this town.”  Prescott did not elaborate on the other infractions.  Selling tea was enough to get Houghton into hot water.

That violated the Continental Association, a nonimportation agreement devised by the First Continental Congress in response to the Coercive Acts imposed by Parliament in retribution for the Boston Tea Party.  The eleventh article outlined an enforcement mechanism, stating that a “Committee be chosen in every County, City, and Town” to monitor compliance with the pact.  When a majority determined that someone committed a violation, they would “cause the truth of the case to be published in the Gazette, to the End that all such foes to the rights of British America may be publickly known and universally condemned as Enemies.”  In turn, the rest of the community would “break off all Dealings with him, or her.”

The committee in Lancaster apparently sought to work with Houghton in seeking an explanation for his actions, but to no avail.  Prescott reported that Houghton refused to “appear before the Committee that his political principles might be known” even though he had been warned.  Neither the committee nor the town tolerated such defiance.  The town voted “to caution all friends to the community, to entirely shun his company,” as the Continental Association instructed, “and have no manner of dealings or connections with him, except acts of common humanity.”  Selling tea continued to resonate as a political act, yet it was only one of many offenses that made Houghton “odious” to his neighbors.  At the same time that others suspected of Tory sympathies confessed their errors and used newspaper advertisements to rehabilitate their reputations, Houghton steadfastly refused to bow to such pressure exerted by the Committee of Inspection.  He instead became the subject of an advertisement that made clear, far and wide, that he was not in good standing in his community.

August 9

Carl Robert Keyes Daily Advert Update , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (August 9, 1775).

“DESERTED from the service of the Colony of Connecticut … a Soldier named Thomas Cushing.”

Early American newspapers carried various kinds of “runaway” advertisements.  By far, the largest number of those notices concerned indentured servants who left before their contracts expired or enslaved people who liberated themselves by escaping from their enslavers.  A smaller number of such advertisements featured apprentices and convict servants who, like indentured servants, ran away while they still had time to serve.  On occasion, ship captains advertised sailors who did not wish to return to sea, at least not on the same vessel, and seized opportunities to get away while in port.  In addition, advertisements about wives who “eloped” from their husbands warned against extending credit to those misbehaving women.  In each instance, the advertisements told only part of a story as framed by the master, enslaver, captain, or husband who wrote it.

Shortly after the Revolutionary War began, another sort of runaway advertisement began appearing in newspapers, notices about soldier who deserted.  The August 9, 1775, edition of the Massachusetts Spy carried one such advertisement.  It reported on “a Soldier named Thomas Cushing” who had “DESERTED from the service of the Colony of Connecticut” on the morning of August 4 while the “10th company of the 8th Regiment” was encamped at Oxford, just a little to the west of Worcester, Massachusetts.  The regiment had been “raised by the colony of Connecticut, for the defence of said colony and American Liberty.”  The deserter had not fulfilled the commitment he made to the cause, though Captain John Ripley did not indicate Cushing’s reasons for leaving without authorization.  Perhaps family obligations trumped political principles, especially once the man experienced life as a soldier, though even those reasons explained but did not excuse deserting.  Ripley offered a reward to “Whoever shall take up said Deserter and return him to the commanding Officer of the said Regiment.”  The first page of that issue of the Massachusetts Spy featured “RULES and ARTICLES, for the betterGOVERNMENT of the TROOPS raised, or to be raised … by … the TWELVE UNITED ENGLISH COLONIES of NORTH AMERICA.”  Those included “ART. 17. No officer or soldier shall lie out of his quarters, or camp, without leave from the commanding officer of the regiment, upon penalty of being punished according to the nature of his offence, by order of a regimental court martial.”  Cushing certainly faced consequences if captured and returned to his regiment.

At about the same time that some colonizers resorted to advertisements in the public prints to assure the public of their fidelity to the American cause, other advertisements about soldiers who deserted from the American army began appearing.  Newspapers notices provided a means for asserting and assessing loyalty during a time of war.

July 5

Carl Robert Keyes Daily Advert Update , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (July 5, 1775).

“A NARRATIVE OF THE EXCURSION and RAVAGES OF THE KINGS TROOPS, Under the Command of General Gage.”

I am fortunate to live just a few miles from the American Antiquarian Society in Worcester, Massachusetts.  I pass the AAS on my way to campus, take students there to examine primary sources from the era of the American Revolution, and use its collections in my own research.  Over the years that I have been in Worcester, I have become familiar with the stories that scholars and staff affiliated with the AAS most often tell about its founder, Isaiah Thomas.  In recent months, I have used newspaper advertisements to retell some of those stories … and today I want to draw attention to an important detail that I have not heard highlighted nearly as often as the most treasured and repeated parts of the Thomas narrative.

This is a brief version of the story most often told: Thomas was an ardent Patriot whose editorial perspective in the Massachusetts Spy, the newspaper he printed in Boston so angered British officials that for his own safety he left Boston in April 1775, getting out just before the battles at Lexington and Concord and the siege of the city that followed.  Thomas headed to Worcester, taking his press there and continuing to print the Massachusetts Spy in that town.  It took a few weeks for him to acquire the paper necessary to print his newspaper, but when the first Worcester edition appeared on May 3, 1775, it included an account of the events at Lexington and Concord.  Thomas famously signed the bottom of one copy: “This News-paper is the first Thing ever printed in Worcester – Isaiah Thomas.”  (This story does not mention that Thomas previously announced plans to establish a printing office in Worcester and install a junior partner to print the town’s first newspaper or that when he left Boston he advertised that he would publish the next issue of the Massachusetts Spy in Worcester on May 3.)  Thomas settled in Worcester.  He collected as many books, pamphlets, newspapers, broadsides, and other items printed in America as he could to research and publish his History of Printing in America in 1810.  Those items became the initial collections of the American Antiquarian Society, founded in Worcester in 1812.  Thomas did not establish the library and learned society in Boston because he felt Worcester provided greater security as the new nation went to war with Great Britain for a second time.

That’s a great story, one that engages students, scholars, and visitors to the American Antiquarian Society … but there’s even more that, from my perspective, makes it an even better story about this Patriot printer and his contributions to the American cause.  Two months after Thomas printed the first issue of the Massachusetts Spy in Worcester, the newspaper carried an advertisement for “A NARRATIVE OF THE EXCURSION and RAVAGES OF THE KINGS TROOPS, Under the Command of General Gage, On the 19th of April, 1775.”  The book also included “DEPOSITIONS, Taken by ORDER of CONGRESS, To support the Truth of it.”  Just as the first newspaper printed in the town featured an account of Lexington and Concord, so did the first book published there.  Once again, Thomas made a notation on the product of his press: “First Book printed in Worcester.”[1]  The imprint at the bottom of the title page stated, “WORCESTER, Printed by ISAIAH THOMAS, by order of the PROVINCIAL CONGRESS.”  To underscore the point, Thomas printed the corresponding resolution on the verso of that page.[2]  Thomas served as printer, even though other printers had offices closer to where the Massachusetts Provincial Congress met in Watertown.  For instance, Samuel Hall and Ebenezer Hall relocated the Essex Gazette from Salem to Cambridge and renamed it the New-England Chronicle.  Benjamin Edes, another prominent Patriot printer, moved to Watertown and printed the Boston-Gazette there.

When Thomas printed A Narrative of the Excursion and Ravages of the King’s Troops and marketed it in the Massachusetts Spy, Patriots fought a war on many fronts.  In addition to the battles at Lexington, Concord, and Bunker Hill, they waged a war of information.  Thomas worked to establish and expand a communications infrastructure to collect and disseminate news from Boston and its environs, the Continental Congress meeting in Philadelphia, and throughout the colonies and beyond.  Yet he competed with misinformation and British officials and Tories who had different perspectives and relayed different versions of recent events and their causes.  That made it even more important to supplement newspaper coverage of the outbreak of hostilities at Lexington and Concord, sometimes confused and contradictory, with “the Truth of it,” not just as presented by a Patriot printer but supported by “DEPOSITIONS, Taken by ORDER of CONGRESS.”  Thomas played an important role in establishing the narrative of what occurred on April 19, 1775.

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[1] See the first image on the page linked here.

[2] Advance to the fifth image on the page linked here.

June 21

Carl Robert Keyes Daily Advert Update , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Massachusetts Spy (June 21, 1775).

“RESOLVED, That we abhor the enslaving of any of the human race, and particularly of the NEGROES in this county.”

Nathaniel Read’s advertisement describing Tower, an enslaved man who liberated himself by running away, and offering a reward for his capture and return ran in the Massachusetts Spy a second time on June 21, 1775.  It was the last time that advertisement appeared.  Perhaps the notice achieved its intended purpose when someone recognized the Black man with “a little scar on one side [of] his cheek” or perhaps Read discontinued it for other reasons.

Whatever the explanation, Read’s advertisement starkly contrasted with a new notice that relayed a resolution passed “In County Convention” on June 14.[1]  “[T]he NEGROES in the counties of Bristol and Worcester, the 24th of March last, petitioned the Committees of Correspondence for the county of Worcester (then convened in Worcester) to assist them in obtaining their freedom.”  As the imperial crisis intensified and colonizers invoked the language of liberty and freedom from (figurative) enslavement, Black people who were (literally) enslaved in Massachusetts applied that rhetoric to themselves and initiated a process that challenged white colonizers to recognize their rights.  They did so before the Revolutionary War began with the battles at Lexington and Concord in April 1775, though it took a few months for the County Convention to pass a resolution.  That resolution supported the petition: “we abhor the enslaving of any of the human race, and particularly of the NEGROES in this county.”  Furthermore, “whenever there shall be a door opened, or opportunity present, for any thing to be done toward the emancipating the NEGROES; we will use our influence and endeavour that such a thing may be effected.”

During the era of the American Revolution, the press often advanced purposes that seem contradictory to modern readers.  Newspapers undoubtedly served as engines of liberty that promoted the American cause and shaped public opinion in favor of declaring independence, yet they also played a significant role in perpetuating the enslavement of Africans, African Americans, and Indigenous Americans.  News articles reported on the dangers posed by enslaved people, especially when they engaged in resistance or rebellion, and advertisements facilitated the slave trade and encouraged the surveillance of Black men and women to determine whether they matched the descriptions of enslaved people who liberated themselves.  Revenue from those advertisements underwrote publishing news and editorials that supported the patriot cause.  Yet the early American press occasionally published items that supported the emancipation of enslaved people and abolishing the transatlantic slave trade as some colonizers applied the rhetoric of the American Revolution more evenly to all people.

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[1] Although it resembles a news article, this item appeared among the advertisements.  In addition, it ran more than once, typical of paid notices rather than news printed just once.  Newspaper advertisements often delivered news, especially local news, during the era of the American Revolution.

June 18

Carl Robert Keyes Daily Advert Update , , , ,

What was advertised in a revolutionary American newspaper 250 years ago this week?

Massachusetts Spy (June 14, 1775).

“This Paper now has the greatest advantage for News, from ALL quarters, of any in this Province.”

Isaiah Thomas, the printer of the Massachusetts Spy, took his press and left Boston just before the battles at Lexington and Concord in April 1775.  He announced his intention to continue publishing the newspapers at a new printing office he established in Worcester, safely away from the British officials he angered with his advocacy for the patriot cause.  Printing his newspaper in another town at the beginning of the Revolutionary War meant building up a new customer base, something that Thomas diligently endeavored to do.  During the first months that he published the Massachusetts Spy in Worcester, he regularly placed advertisements promoting the newspapers and encouraging colonizers in central Massachusetts and beyond to become subscribers.

Interspersed with news on the third page of the June 14, 1775, edition of the Massachusetts Spy, Thomas placed a notice that proclaimed, “This Paper has now the greatest advantage for News, from ALL quarters, of any in this Province.  Those who incline to become customers may know the Conditions, by turning to the last Page, column 3d.”  Readers who followed those instructions encountered the “PROPOSALS For continuing the Publication of The MASSACHUSETTS SPY, OR American ORACLE of LIBERTY,” including the extensive list of local agents who received subscriptions in nearly three dozen towns in Worcester County.  Those proposals had appeared in every issue of the Massachusetts Spy since Thomas began printing it in Worcester on May 3, initially on the front page and then migrating to the last one.

In addition to the proposals, readers found another notice from Thomas, one that furthered his argument that his newspapers “has now the greatest advantage from News, from ALL quarters, of any in this Province.”  He announced that he “has engaged Two RIDERS, one to go from hence to CAMBRIDGE and SALEM, the other to PROVIDENCEand NEWPORT.”  The printer then explained that the “great advantage that will arise to the Public, from their going to, and coming from, the places abovementioned, is well known, especially with regard to fresh and authentic intelligence.”  The rider that went east gathered the latest news from the siege of Boston, while the rider who headed south acquired newspapers from other colonies that made their way by land and sea to the printing offices in Rhode Island.  Thomas did not exaggerate in describing his network for receiving news to reprint in the Massachusetts Spy as superior to any other newspaper then published in the colony.

That was not the only notice in which Thomas discussed the communications infrastructure he developed in the spring of 1775.  Two weeks earlier, he announced a plan to establish riders to both Cambridge and Providence.  A week later, he ran an advertisement about a new “Post-Rider to Cambridge and Salem” who covered one of the proposed routes and another advertisement abut a “Post-Rider to Providence and Newport” who followed the other one.  Both appeared again in the June 14 issue, supplementing the proposals and Thomas’s other notices promoting the Massachusetts Spy.  He devoted more space to his own advertisements than paid notices from customers!  The success of the enterprise, however, depended on the public.  Thomas “begs the assistance of the public to support this undertaking, by promoting the circulation of News-Papers, and helping the Riders to such business as they may be thought capable of transacting.”  The printer did not focus solely on distributing the Massachusetts Spy but instead the “circulation of News-Papers” in general.  That contributed to his livelihood, but that was not the printer’s only purpose.  Having already witnessed the power of the press, he aimed to keep the public informed about current events, charging them with taking some responsibility in that endeavor.