What was advertised in a revolutionary American newspaper 250 years ago today?

“PROPOSALS, For printing … The PRUSSIAN EVOLUTIONS In actual Engagements.”
The July 19, 1775 editions of the Pennsylvania Gazette and the Pennsylvania Journal carried “PROPOSALS, For printing by SUBSCRIPTION, The PRUSSIAN EVOLUTIONS In actual Engagements” by Thomas Hanson. A synopsis indicated that the book included “all the different Evolutions and Manoeuvres in firing standing, advancing and retreating, which were exhibited before his present Majesty, May 8, 1769, and before John Duke of Argyle … in 1771; with some additions since that time, explained with thirty folio copper-plates.” Three bonus images accompanied by descriptions depicted surveying, fortifications, and a gun and mortar.
The advertisement noted that the proposals “were first published May 3, 1775, by THOMAS HANSON, Adjutant for the Second Battalion.” That means that Hanson proposed and marketed the work very shortly after receiving news of the battles at Lexington and Concord. Such projects, however, took time. “It is expected,” Hanson stated, that the “said work will be completed in three or four weeks from this date” or sometime in the middle of August. To entice readers to reserve copies in advance, Hanson also promised that the “Subscribers names will be inserted, and those that choose to subscribe must do it speedily, otherwise their names will not be in the book.” Prospective subscribers had an opportunity to demonstrate their support for the American cause and appear in the company of fellow Patriots, just as genteel advocates for improvements in architecture had their names listed in a recently published American edition of Abraham Swan’s British Architect.
Several prominent residents of Philadelphia lent their support to the work by collecting subscriptions on behalf of Hanson, including “John Dickinson, Esq; Thomas Mifflin, Esq; Daniel Roberdeau, John Cox, jun.[,] Samuel Meredith, and John Wilcocks, Merchants,” Benjamin Towne, printer of the Pennsylvania Evening Post; William Hall, David Hall, and William Sellers, printers of the Pennsylvania Gazette; William Bradford and Thomas Bradford, printers of the Pennsylvania Journal; Robert Bell, printer and bookseller; and Thomas Nevell, “at the sign of the Carpenter’s-Hall” (who simultaneously collected subscriptions for The Gentleman and Cabinet-Maker’s Assistant and an American edition of Swan’s Collection of Designs in Architecture).
George Washington had already joined the ranks of the subscribers to Prussian Evolutions by the time Hanson’s proposals ran in the Pennsylvania Gazette and the Pennsylvania Journal on July 19. According to historians at Mount Vernon, Washington purchased eight copies of Hanson’s manual, “one of the earliest for the instruction of American officers,” on May 20 and “likely distribute[d] the copies among militia officers and other key figures preparing for the growing conflict. Indeed, “His Excellency George Washington” appeared among the “LIST OF SUBSCRIBERS NAMES” inserted immediately after the “DEDICATION, TO THE PRESERVERS of LIBERTY,” with a notation that he ordered eight copies. Other subscribers included “The Honourable John Adams,” “The Honourable Benjamin Franklin,” “The Hon. John Hancock,” “His Excellency Richard Henry Lee,” “The Hon. Peyton Randolph,” and “His Excellency Philip Schuyler.” Washington was not alone in subscribing for multiple copies. Captain Moore Furman subscribed for five, Lieutenant Colonel Abraham Hunt for six, Captain Joseph Moulder for two, Lieutenant John Patton for two, and Colonel Daniel Roberdeau for four. The “Merchants” who collected subscriptions also appeared on the list, identified by their military ranks: “Col. John Dickinson, Esq,” “Quarter Master General, Thomas Mifflin,” “Major, John Cox,” “Major, Samuel Meridith,” and “Capt. John Wilcocks.” Subscribers certainly found themselves in good company!

[…] To include the entire title of the book would have doubled the length of the advertisement! An advertisement published in July had included most of the title as a means of inciting interest among prospective […]
[…] the Pennsylvania Gazette and the Pennsylvania Journal. For several months he had been engaged in soliciting subscribers for his Prussian Evolutions in Actual Engagements, a military manual that garnered the support of […]