What was advertised in a revolutionary American newspaper 250 years ago today?

“Just Published … by SAMUEL LOUDON.”

Samuel Loudon launched a new newspaper, the New York Packet, on January 4, 1776.  It lasted for about eight months before closing down just before the British occupation of New York.  The Adverts 250 Project featured subscription proposals for the newspaper that ran in the Connecticut Journal and the Pennsylvania Gazette on December 27, 1775, and an announcement that Loudon “published the first Number of his News Paper” that ran in the New-York Journal on January 11, 1776.  In that latter entry, I stated that “surviving issues have not been digitized for greater access, so advertisements and other content from the New-York Packet will not appear in the Adverts 250 Project.”  I have since learned that the New York Packet has indeed been digitized and made available via the Library of Congress’s Chronicling America: Historic American Newspapers.  When I discovered it there, I also learned that advertisements referred to the newspaper as the New-York Packet (hyphenating “New-York” like other newspapers published during the era of the American Revolution) yet the elaborate script in the masthead presented it as the New York Packet (without the hyphen).

Throughout the decade I have been producing the Adverts 250 Project, I have relied on four databases of digitized eighteenth-century American newspapers.  Archives of Maryland Online, sponsored by the Maryland State Archives, provides access to issues of the Maryland Gazette published in Annapolis between 1728 and 1839.  Colonial Williamsburg provides access to three newspapers, each named the Virginia Gazette, published in Williamsburg between 1736 and 1780.  In the 1760s and 1770s, two and sometimes three operated simultaneously.  Accessible Archives, now part of History Commons, provides access to several newspapers published in Charleston, including the South-Carolina Gazette, the South-Carolina Gazette and Country Journal, and the South-Carolina and American General Gazette.  Readex/Newsbank’s America’s Historical Newspapers & Periodicals provides the most comprehensive access to early American newspapers, incorporating dozens of newspapers published throughout the colonies and new nation in the eighteenth century.  That collection, however, does not include the New York Packet.  I neglected to consult Chronicling America before declaring that the New York Packet has not been digitized.

Since then, I have acquired digital copies of all the issues of the New York Packet available via Chronicling America, examined them to identify advertisements that belong in the Slavery Adverts 250 Project and special features chronicling advertisements for Thomas Paine’s Common Sense, and made updates and revisions as necessary.  As I continue with the Adverts 250 Project, I will cross reference issues of early American newspapers available via Chronicling America with those in the other databases that have made this project possible.

Cheers to the National Endowment for the Humanities’ National Digital Newspaper Program and the Library of Congress for making early American newspapers even more accessible to scholars, students, and the public!