October 24

GUEST CURATOR:  Katie Galvin

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Supplement to the South-Carolina Gazette (October 24, 1771).

“RUN-AWAY … a NEGRO MAN, named HECTOR … Also a Negro Man, named MAIDSTONE.”

This advertisement concerns an enslaved man named Hector, along with another enslaved man named Maidstone. Both men ran away from James Sinkler’s plantation.  Sinkler claimed that Hector was “supposed to be harboured at Mr. Boone’s plantation… where his Father and Mother reside.” This means that Hector was attempting to run away and return to his family and that they helped him by hiding him. Many enslaved people at the time were separated from family and friends during auctions or other sales. Sinkler said that Maidstone has been “lately purchased at the Sale of Mr. JAMES LE BAS Estate,” so he has been recently stripped away from his community.

Maidstone and Hector had experiences similar to many other enslaved people. According to Victoria Bissell Brown and Timothy J. Shannon, enslaved people often ran away for reasons more than the mistreatment from masters. Sometimes they were “trying to preserve a family that was being driven apart by a sale.”[1] Many enslaved people wanted to liberate themselves and reunite with their families.  Historians at the National Park Service’s Ethnography Program also state that “enslaved people ran away to reestablish marital and family ties or to protest changes in ownership or even to join prospective mates from whom they’ve been separated from.”

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ADDITIONAL COMMENTARY:  Carl Robert Keyes

James Sinkler made a significant investment in his efforts to recover two men he enslaved.  Katie chose to examine his advertisement that ran in the South-Carolina Gazette on October 24, 1771, but that is not the only newspaper that carried Sinkler’s notice.  As guest curator for the Slavery Adverts 250 Project, Katie also worked with Sinkler’s advertisement in the October 28 edition of the South-Carolina and American General Gazette and the October 29 edition of the South-Carolina Gazette and Country Journal.  Sinkler was so eager to recapture Hector and Maidstone that he placed notices in every newspaper printed in Charleston, increasing the dissemination of his advertisement and encouraging greater numbers of colonists to engage in surveillance of Black men to determine if they matched the descriptions that appeared in print.

By the time Sinkler’s advertisement appeared in those newspapers in late October, they had already been running for months.  As work has continued on the production of the Slavery Adverts 250 Project, other guest curators and I have learned that Sinkler’s advertisements continued to appear well into 1772.  We have not yet determined when Sinkler discontinued them.  That the advertisements ran for so long suggests that Hector and Maidstone managed to elude detection and evade capture for quite some time.  They may have received assistance from family and friends in the places Sinkler suspected, but they may have gone in completely different directions than he imagined.  The same may have been true for Cudjoe, Jemmy, Rynah, Venus, and Dye, five enslaved people who fled from Peter Sinkler and James Sinkler on the last day of March in 1771.  The Sinklers thought that the fugitives seeking their freedom “intend for Ponpon, where they lately lived.”  If they did, no one there spotted them and attempted to claim the reward.  That advertisement also continued to run in October, more than six months later.

The archive includes many silences, including the fates of most enslaved people who attempted to liberate themselves by running away from those who held them in bondage.  That advertisements about Hector and Maidstone ran for many months suggests that the men managed to make good on their escape.  At the very least, they were not recaptured quickly or easily.  The text of the advertisement offers insights into their experiences, but tracking it through multiple newspapers over an extended period helps to reconstruct a more complete story of what might have happened.  Even then, the silences in the archive prevail.

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[1] Victoria Bissel Brown and Timothy J. Shannon, “Colonial America’s Most Wanted: Runaway Advertisements in Colonial Newspapers,” in Going to the Source: The Bedford Reader in American History, eds. Brown and Shannon (Boston: Bedford/St. Martin’s, 2004), 50.

June 19

Who was the subject of an advertisement in a colonial American newspaper 250 years ago this week?

South-Carolina and American General Gazette (June 17, 1771).

“RUN away … a Negro Fellow named WILL.”

“RUN away … the six following NEGROES, viz. Cudjoe, Jemmy, Long Jemmy, Rynah, Venus, and her daughter Dye.”

“RUN away … SARAH … carried a negro boy with her named HECTOR.”

“RUN away … a NEGRO MAN named Hector.”

Colonial newspapers regularly carried accounts of Black resistance to enslavement in the form of “runaway” advertisements, documenting the courage and fortitude of enslaved men, women, and children who liberated themselves.  Enslavers certainly did not place those advertisements to celebrate the perseverance of enslaved people who seized their liberty.  Instead, enslavers appealed to readers to engage in surveillance of Black people to determine if they encountered anyone matching the descriptions in the advertisements.  They offered rewards for the capture and return of each fugitive seeking freedom.  In the process, those enslavers and the printers who aided them created an extensive archive of stories of Black resistance before, during, and after the American Revolution.  Such advertisements appeared almost as soon as the Boston News-Letter commenced publication in 1704 and continued to appear in American newspapers for more than 150 years as countless Black people liberated themselves from those who attempted to hold them in bondage.

Some of those stories appeared in the June 17, 1771, edition of the South-Carolina and American Gazette.  Eight advertisements reported on sixteen Black people who “ABSENTED” themselves from those who purported to be their masters.  Some departed for freedom on their own, but others went in the company of a companion or small group.  Will, for instance, made his escape from James Witter on his own, though friends who remained behind may have provided assistance.  James Sinkler certainly suspected that Hector received aid from others, reporting he was likely “harboured at Mr. Boone’s plantation in Christ Church parish, where his father and mother reside.”  Sarah, a “very artful and sensible” woman who was “well known in town and country,” took Hector, a thirteen-year-old boy, with her.  Their enslaver, Stephen Miller, stated that Hector “had then irons on,” creating an even greater challenge for Sarah and the boy.  Cudjoe, “an elderly fellow,” led five others to freedom.  When he departed from Peter Sinkler and James Sinkler’s plantation, Jemmy, Long Jemmy, Rynah, and Venus went with him, as did Venus’s twelve-year-old daughter, Dye.  The Sinklers could not conceive of the others taking this action on their own, claiming that the “very artful” Cudjoe “enticed the others away.”  Even if Cudjoe provided the initial inspiration, the others desired freedom so much that they joined their elder in seizing it for themselves.

Today the nation commemorates Juneteenth, the first time doing so as a federal holiday.  This new designation should encourage contemplation of the long road to liberation and the work that remains to be done to create the fair and just society envisioned in the ideals expressed at the time of the founding but unevenly applied and incompletely enacted.  That contemplation should include a more complete accounting of American history, including the stories of courageous Black men, women, and children who liberated themselves or assisted others in achieving freedom.  Cudjoe, Sarah, Hector, and so many others made history, their stories strands of a much larger tapestry of American history.