What was advertised in a colonial newspaper 250 years ago this week?
“He has as usual, an Assortment of ENGLISH GOODS.”
Thomas Green’s notice that he intended to open a school does not look much different from other advertisements offering similar services in the decade prior to the Revolution, at least not until the final sentence. After rehearsing the subjects to be taught and assuring parents that their “Scholars” and “small Readers” that he would instruct his charges “with the greatest Alacrity,” he also announced that “He has, as usual, an Assortment of ENGLISH GOODS, &c. at a reasonable Rate.”
How did Green earn his living? Was he primarily a shopkeeper who sought to supplement his income by trying his hand at teaching? Or was he a teacher or tutor who sold some imported goods on the side to help make ends meet when he his school was not fully enrolled? This advertisement does not offer any definitive answers, but Newport was a small enough town in 1766 (even though it ranked as one of the most significant ports in British mainland North America) that most readers would have been familiar with his occupation(s). In his reference to retailing imported goods, he noted he did so “as usual,” suggesting that readers were already aware of his business activities.
As many American towns and cities continued to grow throughout the eighteenth century and into the nineteenth, the residents increasingly lived among strangers. “THOMAS GREEN, In Banister’s Row” did not seem to think of himself as a stranger to others in Newport. Just the opposite, his advertisement suggests that he believed the majority of residents were at least acquainted with him in some fashion.