What was advertised in a colonial American newspaper 250 years ago today?
“The Store of Habijah Savage on the Long Wharff was broke open.”
Earlier this week the Adverts 250 Project featured an announcement that Simon Rhodes placed in the New-London Gazette. In late July 1766, a thief or thieves broke into his home in Stonington, Connecticut, and stole two silver watches and a pair of silver buckles. He offered a description of the missing items, warned against anybody purchasing the stolen goods, and offered a reward for their return and the capture of the culprits.
In today’s advertisement, Habijah Savage offered a similar story out of Boston. In this case, however, the thieves “broke open” Savage’s store, rather than his house, and made off with a significant amount of merchandise, amounting to “Forty Pounds Lawful Money.” This was a quite a loss for Savage’s business. Indeed, his list of stolen merchandise was as extensive as those that frequently appeared in advertisements placed by merchants and shopkeepers seeking to sell new goods and auctioneers sponsoring vendue sales.
Despite Savage’s announcement about the theft in the public prints, it seems unlikely that he would have been able to recover all (or any) of the stolen goods. For the most part, they were fairly common items that would have been easily absorbed into an underground economy that paralleled the more legitimate means of acquiring goods. In a fascinating chapter on “The Informal Economy” in Dangerous Economies: Status and Commerce in Imperial New York, Serena R. Zabin has traced how many marginalized colonists – the poor, slaves and free blacks, women – participated in the consumer revolution of the eighteenth century through alternative means that worried authorities and elites. This was an economy that incorporated crime and threatened to disrupt traditional social and economic hierarchies.
The goods stolen from Habijah Savage’s store likely became part of that informal economy. Who might have ended up wearing that “new Beaver Hatt” or making clothes from the “English Stone Sleeve Buttons” and assorted textiles?