What was advertised in a colonial American newspaper 250 years ago today?
“He will also tend School in the Evenings … if reasonable Encouragement be allowed for keeping a Fire.”
In November 1769, Samuel Noldred placed an advertisement in the New-Hampshire Gazette to remind residents of Portsmouth and the surrounding area that he “Continues to keep school” at a house on Queen Street. Unlike many other schoolmasters who advertised during the era of the American Revolution, Noldred did not emphasize that he offered an extensive curriculum of reading, writing, arithmetic, and other subjects. Instead, he focused specifically on teaching “the several Branches of Navigation” to “young Gentlemen and others.” He aimed for his pupils to become “capable of conducting a Ship to any part of the known World.” Noldred emphasized practical knowledge for “young Gentlemen” who lived in a port city. To that end, he also taught “ARITHMETIC, as far as is useful in Navigation, if required.” Clearly, Noldred anticipated that many prospective students had already acquired some proficiency in arithmetic. He did not intend to teach the subject in depth, only what was necessary to master the navigation lessons.
Like other schoolmasters, he listed the hours he taught: “from Eight o’Clock in the Morning till Noon, then from Two o’Clock Afternoon till Sun set.” These were hours, however, that many “young Gentlemen and others” may not have been available for navigation lessons. Their families or employers may have relied on their labor and attention during the day. For those prospective students, Noldred proposed evening classes “from 6 o’Clock till 9,” but he also stated that he would teach during those hours only “if reasonable Encouragement be allowed for keeping a Fire.” Noldred did not specify how much he charged for tuition for day classes, but he did make clear that students who attended night school should expect to pay additional fees to cover the cost of heating and lighting the schoolroom. The convenience of evening classes came at a price. Newspaper advertisements placed by schoolmasters reveal some of the contingencies involved in providing instruction in colonial and revolutionary America.