September 10

What was advertised in a colonial American newspaper 250 years ago today?

New-Hampshire Gazette (September 10, 1773).

“Our PROFESSOR of MUSIC, Theoretical, Rudimental and Practical, absconded.”

Whether they taught reading and writing, dancing and fencing, French and Latin, or singing and playing musical instruments, sometimes itinerant tutors meant trouble for the communities they visited.  That seems to have been the case with William Crosbey, “PROFESSOR of MUSIC, Theoretical, Rudimental and Practical,” in Portsmouth in the fall of 1773.

Crosbey first introduced himself to prospective students and the public in a lengthy advertisement in the August 13 edition of the New-Hampshire Gazette.  He proclaimed that the “Charms, Beauties and Advantages of MUSIC are so universally known, that it is quite unnecessary to say any Thing for recommending it,” but also cautioned that music “looses most of it’s Beauties when not performed under the proper Restrictions of Rule and Judgment.”  To help prospective students elevate their abilities and, in turn, avoid embarrassment in social settings that involved music, Crosbey “proposes to teach Psalmody in it’s various Branches,” naming a variety of composers in his repertoire, and “teaches all Sorts of Dramatic Miusuc, such as Songs, Airs, Solo’s, Duett’s, [and] Dialogues.”  To that end, he anticipated receiving “a choice Collection of vocal Music … consisting of the newest and best Songs, as they are now sung at the Mary-Bone, Vaux-Hall and Covent Garden” in London.  Crosbey cited entertainment venues in the most cosmopolitan city in the empire, situating himself and his pupils within contemporary transatlantic popular culture.

In his initial advertisement, the tutor presented several opportunities for lessons.  He ran a singing school in the evening and private lessons in the homes of students during the day.  In addition to singing, he also “teaches the Scale of the Violin, Flute, Harpsichord and Organ.”  In a subsequent advertisement on August 27, Crosbey declared that he would open “his School for Music at the Assembly Room” the next day.  He detailed the rates for instruction by the quarter and by the month, at the school and at home, noting that “One third of the Money for each Condition to be paid at Entrance.”  To get a sense of total enrollments, he requested that “whatever Gentleman or Lady intends to Honor him with the Care of their Tuition, would attend at the Assembly Room” the following day.  He planned to open the school “with a Dissertation on Music, in general, which will be beneficial to every young Beginner.”  A week later, he placed the same advertisement with a small revision.  The first day of classes had been “deferred last Week,” though the tutor did not specify why.  The inaugural lesson would take place on Saturday, September 4.

The next issue of the New-Hampshire Gazette featured another advertisement concerning Crosbey, this one placed by “The SUFFERERS” that he apparently duped.  The day after Crosbey held his first class and presumably delivered his “Dissertation on Music” and collected the entrance fees from his students, he absconded.  The “SUFFERERS” lamented the “Damage the Public must sustain by his unexpected Retreat” and offered a reward to anyone who apprehended the Crosbey and delivered him to Portsmouth.  In a short description, the advertisers informed readers that Crosbey “had on when he went away, a green Coat, white Waistcoat and Breeches, and has a peculiar Mark, which Time will ne’er deface.”  Did that “peculiar Mark” refer to a birthmark or scar?  Or did it refer to a figurative stain resulting from an inappropriate interaction with one or more of his students?  Whatever other misconduct Crosbey committed, he apparently collected tuition from his students and then ran away before giving them lessons.  His advertisements had been part of a scam perpetrated on the people of Portsmouth.  Rather than a “PROFESSOR of MUSIC, Theoretical, Rudimental and Practical,” Crosbey was a swindler who took advantage of students who aspired to improve their musical skills.

October 7

What was advertised in a colonial America newspaper 250 years ago this week?

New-York Journal (October 4, 1770).

“There is no other Art so various perhaps and universal in its Influence, as Music.”

D. Propert and W. C. Hulett took very different approaches to promoting music lessons in the October 4, 1770, edition of the New-York Journal. Hulett, who described himself as a “DANCING-MASTER,” advertised both his “public DANCING SCHOOL” and lessons for several instruments. Like many other dancing masters, he also provided fencing lessons for gentlemen.  Most of his advertisement focused on his work as a dancing master, but he did begin and end with information about music lessons.  The headline proclaimed, “The GUITTAR, TAUGHT By W. C. HULETT, DANCING-MASTER.”  In the final paragraph, he informed prospective pupils that also gave lessons for the violin and flute as well as the small sword.  Overall, Hulett’s notice resembled most advertisements for music lessons that appeared in American newspapers in the era of the American Revolution.

Propert, on the other hand, placed a very different advertisement, starting with the headline that introduced him to prospective students as “D. PROPERT, Professor of MUSIC.”  Nearly four times the length of Hulett’s notice, this advertisement included a short essay on how music benefited “Body and Mind” for those who heard it and those who performed it.  “Music,” Propert declared, “has ever been held in the highest Esteem, by the most exalted Characters, and finest Geniuses of almost every Age and Nation.”  Music had a sublime impact; it was “capable of raising the Soul into Dispositions for the most pleasing, useful and noble purposes.”  Propert extolled the influence of music in worship services, on the battlefield, and at funerals, banquets, and balls.  Music enhanced any activity “for it has Expression for all the various Passions and Emotions of the Heart and Soul.”  Making his pitch to those who considered themselves genteel or aspired to the ranks of gentility, Propert concluded his homily on music with an assertion that “this Art has obtained the Patronage, Regard and Praises of the greatest Personages” throughout recorded history.  He instructed prospective pupils that music “hath been the Delight and Study of every polished and ingenious National in all Climates and in all Ages.”

Propert’s advertisement and Hulett’s advertisement happened to appear one after the other, Propert’s first in the October 4 edition and Hulett’s first in the next issue on October 11.  Appearing alongside a competitor may have worked to Hulett’s benefit since Propert made a case for the virtues of learning to play an instrument that applied to Hulett’s lessons as well as his own.  According to the advertising rates in the colophon, Propert paid four times as much to run his advertisement.  Not only did the printer collect those revenues, Hulett accrued benefits as well in his quest for students for this “most pleasing of the liberal Arts.”  Propert’s innovation in marketing may have worked to the advantage of all music instructors in New York.