September 20

What was advertised in a colonial American newspaper 250 years ago this week?

Sep 20 - 9:17:1767 Pennsylvania Gazette
Pennsylvania Gazette (September 17, 1767).

“Many other Medicines.”

In addition to working as a steward and apothecary at the Pennsylvania Hospital, George Weed sold a variety of medicines from his home “at the Corner of Arch and Front-streets” in Philadelphia. Regardless of the malady, Weed seemed to have some sort of remedy for every patient: “an excellent Syrup to cure the Bloody Flux,” “a Balsamick Syrup, which cures Colds, Coughs, Shortness of Breath, Spitting of Blood,” and other symptoms of consumption, and “a Sudorifick Elixir, which cures the Gout and Rheumatism … by a gentle Sweat.” He also peddled “Fine Cordials for Infants,” but was also prepared “to cure the Venereal Disease in all its Stages” for adult patients

In the 1770s, the apothecary assumed the title of “Dr. George Weed” in various advertisements, though this may have been a courtesy initially bestowed by patients and associates who benefited from consuming or selling his medicines. In 1767, he proclaimed that he had been “bred to the Practice of PHYSICK and SURGERY,” deploying a phrase that often denoted some sort of formal education or apprenticeship. Whatever impression such wording suggested to readers, Weed may have been referring to his “more than 30 Years Experience” during which time he “had the greatest Opportunity to gain Skill, from his own immediate Observations, and the Advice of the ablest Physicians of this Province.” If potential customers misunderstood the nature of his training, that hardly mattered compared to the “greatest Attention and Integrity” he devoted to “the Relief of the Sick, the Wounded, Infirm and Distressed.”

Weed’s employment at the Pennsylvania Hospital came to an end in 1767. Once he found himself in the position of earning a living “in a more private Station,” he may have considered his previous affiliation with the hospital sufficient for taking the title of doctor if it meant convincing more prospective customers to purchase his nostrums and tinctures. Calling himself “Dr. George Weed” bestowed additional authority as he marketed the medicines he mixed to customers in Philadelphia and exported them to other colonies. Weed did not consistently use this title in advertisements he placed during the final year of his life, but the Pennsylvania Evening Post referred to him as “Dr. GEORGE WEED” when announcing his death on February 1, 1777. For nearly a year, his widow, Elizabeth, subsequently sought to mobilize the clout associated with “Doctor George Weed” as she advertised that she continued to sell medicines he prepared before his death.

Although the apothecary did not tout himself as “Dr. George Weed” in his advertisements immediately after leaving the Pennsylvania Hospital, as more time elapsed he may have realized the benefits of shading his qualifications just slightly in order to sell his drugs. Patients who published testimonials, shopkeepers who sold his elixirs, and newspaper editors who reported his death all eventually granted him the title of doctor, perhaps out of respect for his skill and experience if not in recognition of any particular formal training.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s