June 20

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Providence Gazette (June 20, 1772).

“A Negro Man Servant, named CAESAR … sometimes pretends to be free.”

If readers perused the June 20, 1772, edition of the Providence Gazette from the first page to the last, the first advertisement they encountered concerned “a Negro Man Servant, named Caesar” who “RAN away” earlier in the month.  On behalf of Mrs. Payson, a widow in Woodstock, Connecticut, Paul Tew placed a notice that described Caesar, offered a reward for his capture and return, and threatened anyone who assisted him with prosecution.  That advertisement appeared immediately below a short news article about a spinning bee that took place in Barrington, Rhode Island, a few days earlier.  Even as John Carter, the printer of the Providence Gazette, celebrated the industriousness and patriotism of “a Number of Ladies” who participated in safeguarding liberty by producing linen yarn as an alternative to imported textiles, he disseminated an advertisement that sought to deprive Caesar of his liberty.  The revenue Carter generated from that advertisement helped to make coverage of the spinning bee possible.

Tew provided an extensive description of Caesar that included his age, physical characteristics, linguistic ability, and clothing.  He invited colonizers in Connecticut, Massachusetts, and Rhode Island who read the Providence Gazette, whether or not they were enslavers themselves, to participate in the surveillance of Black men to determine if anyone they saw or met matched the description in the newspaper.  Tew encouraged colonizers to take note of the appearance, comportment, and speech of Black men, judging for themselves what constituted “speak[ing] tolerable good English.”  Complicity in perpetuating slavery extended beyond Tew, the widow Payson, and the printer of the Providence Gazette to include readers who scrutinized Black men and, especially, those who confronted and detained anyone they suspected of being Caesar.  Tew reported that Caesar “sometimes pretends to be free,” but even being free did not protect Black men and women from inspection and harassment by colonizers accustomed to slavery as part of everyday life, even in New England, during the colonial era.

March 7

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Providence Gazette (March 7, 1772).

“Several Negroes to be sold, belonging to said Estate.”

Estate notices regularly ran among the advertisements in the Providence Gazette and other colonial newspapers.  On March 7, 1772, for instance, Deborah Paget and Joseph Olney inserted a notice calling on “ALL Persons who have any Accounts against the Estate of HENRY PAGET, Esq; late of Providence, deceased, … to bring them to us … for Settlement.”  Similarly, they requested that “all those who are in any Manner indebted to said Estate … make immediate Payment” so Paget and Olney “may be enabled to discharge the Debts due from said Estate.”

The notice also included a nota bene that advised, “Several Negroes to be sold, belonging to the said Estate.”  That was not the only mention of enslaved people for sale in that edition of the Providence Gazette.  Another advertisement proclaimed, “TO BE SOLD, FOR no Fault, but for Want of Employ, a stout, likely NEGRO MAN, who understands Farming, and almost all other Kinds of Business.”  No colonizer signed that advertisement.  Instead, it instructed anyone interested in purchasing the enslaved man to “Enquire of the Printer.”  In this instance, John Carter, the printer of the Providence Gazette, not only generated revenue from disseminating the advertisement but also served as a broker in the slave trade.  Throughout the colonies, newspaper printers regularly assumed that dual role.

Elsewhere in the March 7 edition of the Providence Gazette, Carter reprinted an essay that ran in the Essex Gazette two weeks earlier.  It made a case for the colonies united in a “Grand American Commonwealth” to become “an independent state,” noting that “liberty has taken deep root in America, and cannot be eradicated by all the Tories in the universe.”  The author, who adopted the pseudonym “FORESIGHT,” challenged printers to fill the pages of newspapers “with essays against the present tyranny” perpetrated by Britain.  Carter may have believed that he joined that effort by reprinting the essay, but his decision to publish advertisements offering enslaved people for sale and to act as a broker in those transaction demonstrated the juxtaposition of liberty and enslavement in the era of the American Revolution.  Over and over, throughout the colonies, printers promoted the rights of colonizers against the tyranny of Britain while simultaneously perpetuating slavery and the slave trade.  Revenues generated from advertisements offering enslaved people for sale helped fund essays that advocated for the liberties of American colonizers.

February 11

Who were the subjects of advertisements in a colonial American newspaper 250 years ago today?

Essex Gazette (February 11, 1772).

“A Negro Man named Prince … A Negro Man named Cesar.”

Colonizers placed advertisements in the Essex Gazette, published in Salem, Massachusetts, for a variety of purposes.  In the February 11, 1772, edition, for instance, John Appleton, Andrew Daglish, Weld Gardner, and James Hastie each advertised consumer goods for sale at their stores and shops.  Hastie proclaimed that he carried “An ASSORTMENT of English and India GOODS, suitable to all Seasons of the Year.”  The other merchants and shopkeepers made similar appeals to prospective customers.  Joseph Hiller called on “ALL Persons indebted to, or that have any Demands on the Estate of the Widow ABIGAIL TARBOX, late of Gloucester,” to settle accounts, while John Pratt and John Bacheller, Jr., who described themselves as “Guardians” of Thomas Parker of Reading, cautioned “all Persons from trading” with Parker because they “will not pay any Debts he shall contract.”  Samuel Field sought a family to rent a house that he owned.  An anonymous advertisers offered for sale a “Tavern-House in a goof Place.”

Interspersed among those advertisements, several others concerned enslaved people and contributed to the slave trade and the perpetuation of slavery in New England.  An unnamed advertiser instructed anyone who could supply “a Negro Boy, between 8 and 14 Years old” to “Enquire of the Printer.”  Nicholas Bartlett of Marblehead offered “A Negro Man named Cesar” for sale.  Having been enslaved in a community that depended on maritime trades, Cesar “well understands the Shoreman’s Business of making Fish,” but he possessed other skills as well.  Bartlett described Cesar as “a prime Chimney-Sweeper,” but also reported that he “can work on a Farm very well.”  In another advertisement, Christopher Bubier of Marblehead reported that “a Negro Man named Prince” liberated himself from his enslaver by running away.  Bubier provided a brief description of Prince, encouraging readers to engage in surveillance of any Black men they encountered, and offered a reward for his capture and return.

Like other eighteenth-century newspapers, the Essex Gazette did not organize or classify advertisements according to their purpose or genre.  As a result, advertisements about enslaved men, women, and children were intermixed with other notices about commerce and real estate.  Their dispersal throughout the pages of the Essex Gazette and other newspapers testifies to the extent that slavery was part of everyday life, even in New England, in the colonies on the eve of the American Revolution.

January 31

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

New-Hampshire Gazette (January 31, 1772).

“TO BE SOLD A LIKELY Negro Woman.”

An advertisement in the January 31, 1772, edition of the New-Hampshire Gazette offered a “LIKELY Negro Woman” for sale.  Nothing about the advertisement distinguished it from similar advertisements published in newspapers from New England to Georgia in the era of the American Revolution.  Slavery was so ubiquitous, such a part of everyday life, throughout the colonies that such an advertisement did not look out of place to the readers of the New-Hampshire Gazetteany more than it would have for readers of the Maryland Gazette, the Virginia Gazette, the South-Carolina Gazette, or the Georgia Gazette.  Newspapers published in southern colonies certainly carried more advertisements about enslaved people, but they were not unique to that region.

The advertisement in the New-Hampshire Gazette provided few details about the “LIKELY Negro Woman.”  Instead, it directed interested parties to “Enquire of the Printers.”  Enslavers often adopted this approach in their advertisements, relying on printers to act as brokers in such transactions.  As a result, printers became implicated in the slave trade twice over, first through disseminating such advertisements and then through actively participating in sales of enslaved men, women, and children.  They did not need to be enslavers themselves to play an important role in perpetuating the slave trade.

Yet printers did more than facilitate sales.  They also published advertisements that described enslaved people who liberated themselves by escaping from their enslavers and offered rewards for their capture and return.  Such advertisements contributed to a culture of surveillance of Black people, encouraging readers to carefully scrutinize any Black person they encountered to determine if they matched the descriptions in the newspaper advertisements.

Each advertisement that printers published generated revenues that helped in making their newspapers viable enterprises.  Even as many printers critiqued the abuses perpetrated by Parliament and advocated for independence during the era of the American Revolution, they also published advertisements that perpetuated slavery.  Those advertisements underwrote the dissemination of news and editorials during the imperial crisis that culminated in the American Revolution.  Denied liberty for herself, the “LIKELY Negro Woman” advertised in the New-Hampshire Gazette played a part in the colonies achieving independence and establishing a new nation.

**********

For a more extensive chronicle of newspaper advertisements about enslaved people published during the era of the American Revolution, follow the Slavery Adverts 250 Project.

November 18

GUEST CURATOR:  Kaden McSheffrey

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Boston-Gazette (November 18, 1771).

“Ran-away … a Negro Man Servant named CROMARTE.”

This advertisement from the Boston-Gazette in November 1771 offers a reward for “Negro Man Servant named CROMARTE, commonly called CRUM” who “Ran-away” from Samuel Fitch.  At first, Fitch calls Cromarte a “Negro Man Servant” and does not mention the word “slave.” At the end of the advertisement, however, he calls Cromarte a “Slave for Life” when he warns “Masters of Vessels and others” not to help him. This is interesting because many people are not aware that slavery was present in the northern colonies in the eighteenth century; most people assume that slavery happened only in the southern colonies. It is clear that this is an advertisement about an enslaved man in Boston in 1771. Cromarte’s experience was part of a longer story. According to the Massachusetts Historical Society, “John Winthrop (the founder of Boston) … recorded on 26 February 1638 that the Massachusetts ship Desire had returned from the West Indies carrying ‘some cotton, and tobacco, and negroes, etc.’”  Slavery was part of Massachusetts history from the earliest days of English settlement.

**********

ADDITIONAL COMMENTARY:  Carl Robert Keyes

In Slavery and American History: The Tough Stuff of Memory (2006), James Oliver Horton tells a story of a tourist in Boston shocked to learn about slavery and the slave trade in New England.  “I thought we were better than that,” the tourist lamented.  Reflecting on this encounter, Horton notes that “confronting the contradiction between the American ideal and the reality of American history can be disturbing.”  He continues with an assertion: “The first task for the public historian is to attempt to address popular ignorance of slavery’s diversity, longevity, complexity, and centrality.”[1]  Fifteen years later, historians and others continue to work toward that goal.  They have made some progress, especially in the wake of the 1619 Project, though that work has also met with backlash.

I teach at a regional university.  Most of my students grew up in New England.  They arrive in my classes assuming, as many Americans do, that slavery was limited to southern colonies and states.  When they serve as guest curators for the Adverts 250 Project and the Slavery Adverts 250 Project, they see for themselves the extent that slavery thrived throughout the colonies, including in New England, during the era of the American Revolution.  They do not merely read an article or listen to a lecture about slavery in the region; instead, they encounter accounts of enslaved people repeatedly as they examine newspapers from the period.  My students must grapple with the diversity, complexity, and centrality of slavery in the era of the Revolution, intensively examining a relatively short period does not necessarily address the longevity of slavery in New England.  In doing independent research to identify primary and secondary sources to help him analyze his selected advertisement, however, Kaden incorporated the longevity of slavery in Massachusetts into his work as guest curator, identifying the first documented reference to the sale of enslaved people in the colony more than 130 years before Cromarte, a “Slave for Life,” liberated himself from Samuel Fitch in Boston in the fall of 1771.

**********

[1] James Oliver Horton, “Slavery in American History: An Uncomfortable National Dialogue,” in Slavery and Public History: The Tough Stuff of American Memory, eds. James Oliver Horton and Lois E. Horton (New York: New Press, 2006): 37-38.

April 28

Who were the subjects of advertisements in a colonial American newspaper 250 years ago this week?

Connecticut Journal (April 26, 1771).

“RUN-AWAY … a Negro Man named CUFF … Three Dollars Reward.”

“TO BE SOLD, A Negro Man … expert at all husbandry Business.”

The Slavery Adverts 250 Project demonstrates the ubiquity of advertisements about enslaved people in newspapers published throughout the colonies, testifying to the presence of slavery in everyday life from New Hampshire to Georgia.  Although historians have long been aware of the extent of slavery in northern colonies and states from the seventeenth century through the early nineteenth century, the general public, including students, largely conceives of slavery as confined to southern colonies and states.  From experience incorporating the Slavery Adverts 250 Project into early American history courses for college students, I have witnessed countless expressions of surprise that so many advertisements ran in newspapers published in New England, New York, and Pennsylvania and that the subjects of those advertisements represented only a small fraction of the enslaved men, women, and children in those places.

Even in New England, every newspaper published in the late 1760s and the early 1770s disseminated such advertisements, generating revenues that made those publications viable enterprises.  During the period of the imperial crisis that culminated in the American Revolution, the same newspapers that spread the word about abuses perpetrated by British soldiers quartered in the colonies and Parliament scheming on the other side of the Atlantic also carried advertisements about enslaved men, women, and children.  The vast majority of those advertisements fell into two main categories:  some presented enslaved people for sale and others described enslaved people who liberated themselves and offered rewards for their capture and return.  Most of these advertisements ran in newspapers published in Boston, the largest port city in New England, but they also appeared in newspapers printed in towns in Connecticut, New-Hampshire, and Rhode Island.

For instance, the Connecticut Journal and New-Haven Post-Boy published advertisements about enslaved people, though not with the same frequency or in the same numbers as Boston’s newspapers.  In general, the Connecticut Journal featured far less advertising of all sorts than its counterparts in larger towns, but published the same kinds of notices, including advertisements for consumer goods and services, legal notices, and advertisements about enslaved people.  The April 26, 1771, edition featured two advertisements about enslaved men.  An anonymous advertiser described an unnamed man in his mid-twenties as “expert at all husbandry Business, healthy, spry and ingenious.”  Interested parties could purchase the young man, but they needed to “Enquire of the Printers” for more information.  In such cases, printers facilitated sales in their newspapers and acted as brokers beyond the printed page.  In the other advertisement, Edward Hamlin of Middletown offered a reward for capturing Cuff, who had “RUN-AWAY” earlier in April.  That fugitive seeking freedom was also in his mid-twenties.  He spoke “good English” and played the fiddle.  Hamlin described Cuff’s clothing and “narrow Face” to aid readers in identifying him.  The printers collaborated in turning their press into an instrument of surveillance targeting all Black men that readers encountered.

These two advertisements in the Connecticut Journal were representative of the thousands of advertisements about enslaved people disseminated via colonial newspapers every year in the era of the American Revolution, a substantial number of them published in New England.  Slavery in those northern colonies has largely disappeared from public memory, but it should not be overlooked or forgotten.  Only in grappling with this difficult history can we tell a more complete story of America’s past that will allow us to better address the challenges we face in the present.

February 15

What was advertised in a colonial American newspaper 250 years ago today?

New-London Gazette (February 15, 1771).

“Wanted, a Negro Woman, that understands all Kinds of Houshold Work.”

The Slavery Adverts 250 Project seeks to identify, remediate, and republish every advertisement about enslaved men, women, and children originally published in colonial American newspapers 250 years ago each day.  The number of advertisements included in the project varies from day to day depending on which newspapers happened to have been published 250 years ago that day.  For instance, yesterday the Slavery Adverts 250 Project featured sixty-one advertisements that ran in eight newspapers on February 14, 1771.  Today the project republishes only one advertisement, a notice seeking “a Negro Woman, that understands all Kinds of Houshold Work,” that ran in the February 15, 1771, edition of the New-London Gazette.

That advertisement tells a story just as important to understanding the history of enslavement in America as the dozens of advertisements from other newspapers the previous day.  Most people would not be surprised to learn that the vast majority of advertisements from February 14 ran in the Maryland Gazette, South-Carolina and American General Gazette, South-Carolina Gazette, Purdie and Dixon’s Virginia Gazette, and William Rind’s Virginia Gazette.  That some of the advertisements about enslaved men, women, and children appeared in the Massachusetts Gazette and Boston News-Letter, the New-York Journal, and the Pennsylvania Journal, newspapers published in colonies less often associated with slavery, likely comes as a greater surprise to many people.

The same goes for the advertisement seeking “a Negro Woman, that understands all Kinds of Houshold Work” in the New-London Gazette.  In the colonial and revolutionary eras, slavery was part of the everyday life and commerce throughout the colonies, including New England and the Middle Colonies.  Readers expected to encounter advertisements about buying and selling enslaved people when they perused newspapers, including colonists in Connecticut who read the newspaper printed in New London.  They also expected to read notices describing enslaved people who liberated themselves, advertisements that encouraged all readers to engage in surveillance of Black people in hopes of identifying so-called runaways and claiming rewards for participating in capturing and returning them to bondage.  The advertisement in the New-London Gazette instructed anyone with more information about “a Negro Woman, that understands all Kinds of Houshold Work” to “Enquire of the Printer.”  Timothy Green, printer of the New-London Gazette, facilitated the slave trade in print and by conversing and corresponding with enslavers.  Publishing such advertisements also generated revenues for his newspaper.

A solitary advertisement about an enslaved woman appeared in the colonial press 250 years ago today, but that does not diminish its significance.  It was one of thousands disseminated in colonial newspapers in 1771, each of them perpetuating slavery and generating revenues for printers.  While the majority ran in newspapers published in the Chesapeake and the Lower South, a significant minority appeared in newspapers in New England and the Middle Colonies.  No eighteenth-century would have been surprised to see an advertisement for “a Negro Woman, that understands all Kinds of Houshold Work” in the New-London Gazette.

January 12

What was advertised in a colonial American newspaper 250 years ago today?

SlaveryProvidence Gazette (January 12, 1771).“A Likely strong Negro Man.”

On January 12, 1771, an advertisement for a “Likely strong Negro Man, about 28 Years of Age,” ran in the Providence Gazette.  It was just one of dozens of advertisements concerning enslaved men, women, and children that appeared in newspapers published throughout the colonies during the week of Sunday, January 6, through Saturday, January 12.  From New England to South Carolina, newspapers contributed to the perpetuation of slavery by publishing advertisements about buying and selling enslaved people, notices that described enslaved people who liberated themselves and offered rewards for their capture and return, and advertisements about suspected “runaways” who had been committed to jails in northern colonies and workhouses in southern colonies.

Newspaper printers, including John Carter of the Providence Gazette, generated revenues from publishing at least seventy-one such advertisements.  They appeared in newspapers in every region:  six advertisements in five newspapers in New England, eleven advertisements in four newspapers in the Middle Atlantic, twenty-five advertisements in three newspapers in the Chesapeake, and twenty-nine newspapers in the Lower South.  This tally almost certainly undercounts the total number of newspaper advertisements concerning enslaved people published that week.  Two of the four pages of the January 8 edition of the South-Carolina Gazette and Country Journal are missing.  Portions of the January 10 edition of Purdie and Dixon’s Virginia Gazette are so damaged as to be illegible.  No copies of the Georgia Gazette from 1771 survive, though other sources confirm that newspaper continued publication throughout the year.  This census of newspapers notices concerning enslaved men, women, and children provides only the minimum number of such notices that readers throughout the colonies encountered that week.

That being the case, these advertisements were a familiar sight, a part of everyday life in the colonies … and not just colonies in the Chesapeake and the Lower South.  In New England, the Boston Evening-Post, the Massachusetts Gazette and Boston Post-Boy, the Massachusetts Spy, the New-Hampshire Gazette, and the Providence Gazette all carried advertisements concerning enslaved people.  In the Middle Atlantic, the New-York Gazette and Weekly Mercury, the Pennsylvania Chronicle, the Pennsylvania Gazette, and the Pennsylvania Journal did as well.  Today it may seem striking to some to glimpse an advertisement about the sale of a “Likely strong Negro Man” in the pages of the Providence Gazette in the early 1770s, that advertisement did not seem out of place to readers in Rhode Island and elsewhere in New England and other colonies when it was published.

October 27

What was advertised in a colonial American newspaper 250 years ago today?

Providence Gazette (October 27, 1770).

“WANTED immediately, Fifteen likely NEGROES.”

As it did in most issues, the Providence Gazette published on October 27, 1770, featured advertisements placed for various purposes.  Benoni Pearce and Elijah Bacon announced that they had “opened a BAKE-HOUSE.”  Joseph Russell and William Russell sought passengers and freight for a ship departing for London in early November.  Joseph Whipple offered a house to rent and a store and wharf for sale.  John Carter, the printer of the Providence Gazette, hawked printed blanks and an almanac for 1771.  Hampton Lillibridge proclaimed that he “WANTED” to purchase enslaved women and children “immediately.”

Advertisements like the one placed by Lillibridge were not uncommon in the Providence Gazette and other newspapers published in New England, New York, and Pennsylvania.  Colonists turned to notices in the public prints to aid them in buying and selling enslaved people.  In other instances, they inserted advertisements to warn about runaways who liberated themselves from those who held them in bondage, offering descriptions to identify them and rewards to colonists who captured and returned them to their enslavers.  Even colonists who did not themselves make claims to owning enslaved people participated in the surveillance of Black people — carefully scrutinizing their bodies, clothing, and comportment — that helped to maintain the institution of slavery.

Printers played a critical role in perpetuating slavery in early America.  From New England to Georgia, they printed advertisements that were disseminated as widely as their newspapers and brokered information that did not otherwise appear in print.  In his effort to purchase enslaved women and children, Lillibridge instructed readers to contact him directly in Newport or via “the Printing-Office in Providence.”  Carter not only garnered revenues from publishing notices about enslaved people, he also facilitated sales through “enquire of the printer” advertisements.  In many instances, the buyers and sellers remained anonymous to the public, though the evidence of the slave trade was quite visible on the printed page, interspersed among other advertisements.

Such notices were a familiar sight when readers perused eighteenth-century newspapers.  Lillibridge’s advertisement for “Fifteen likely NEGROES” in the Providence Gazette may seem stark and out of place to modern readers unfamiliar with the history of slavery in Rhode Island and the rest of New England, but it was unremarkable at the time, just another element of a massive cultural and commercial infrastructure that maintained a system of bondage and exploitation.

September 13

What was advertised in a colonial American newspaper 250 years ago today?

Massachusetts Gazette and Boston Weekly News-Letter (September 13, 1770).

“At the Black Boy and Butt in Cornhill.”

In an advertisement in the September 13, 1770, edition of the Massachusetts Gazette and Boston Weekly News-Letter, Jonathan Williams informed readers that he sold “Choice Pesada, Malaga, Madeira, Tenerife or Vidonia, and other WINES.”  He also stocked “Good Barbadoes RUM” and “good empty Casks for Cyder.”  To aid prospective customers in finding his storehouse, Williams listed his location as “At the Black Boy and Butt in Cornhill.”  A sign depicting a Black child and a barrel adorned his place of business.

Black people, many of them enslaved, were present in Boston during the era of the American Revolution.  Living and working in the bustling port city, Black people were physically present.  Elsewhere in the same issue of the Massachusetts Gazette and Boston Weekly News-Letter, another advertisement offered a “likely Negro Woman, about 20 Years old” for sale.  The enslaver remained anonymous, as was often the case, instead directing interested parties to “Enquire at [Richard] Draper’s Printing Office.”  Another advertisement described a “NEGRO MAN, calls himself Jeffry,” who had been “Taken up” on suspicion of having escaped from his enslaver.  In addition to living and working in Boston, Black people also endeavored to liberate themselves, though they had been doing that long before the era of the American Revolution.

As Williams’s sign testifies, Black people were also present in the iconography on display in Boston, just as they were in other port cities In New England and other regions.  (See a short and unsurely incomplete list below.)  The “Black Boy and Butt” represented Williams’s commercial interests.  He transformed the Black body into a logo for his business, a further exploitation of the enslaved people responsible for producing many of the commodities he marketed.  The “Good Barbadoes RUM” he promoted came from a colony notorious for both the size of its enslaved population and the harsh conditions under which they involuntarily labored to produce sugarcane desired for sweetening tea and necessary for distilling rum.  Williams may not have been an enslaver himself, but his business depended on enslaved people twice over, first through production and then through the visual representation that distinguished his storehouse from other buildings on Cornhill Street.  Williams’s customers encountered a visible reminder that their consumption habits were enmeshed in networks of trade that integrated slavery as a vital component every time they visited his storehouse and saw the “Black Boy and Butt.”

**********

Sign of the Black Boy, Providence Gazette, April 15, 1769
Sign of the Black Boy and Butt, Providence Gazette, December 10, 1768
Sign of the Black Boy, Connecticut Courant, March 31, 1766