December 2

What was advertised in a colonial American newspaper 250 years ago today?

Connecticut Gazette (December 2, 1774).

“All the Proceedings of the AMERICAN CONGRESS.”

Among the several advertisements that ran in the December 2, 1774, edition of the Connecticut Gazette, a brief notice announced that “All the Proceedings of the AMERICAN CONGRESS, which have yet been printed” were “sold by the Printer hereof.”  That expanded the options that readers had for learning more about the meetings held by the First Continental Congress in Philadelphia from September 5 through October 26.  The Connecticut Gazette and other newspapers provided coverage.  In addition, printers throughout the colonies began publishing, advertising, and selling Extracts from the Votes and Proceedings of the American Continental Congress shortly after delegates concluded their business.  Within a month, William Bradford and Thomas Bradford advertised a “JOURNAL OF THE PROCEEDINGS OF THE CONGRESS,” an even more complete account to keep colonizers informed about current events.

Timothy Green, the printer of the Connecticut Gazette, was among the printers who produced a local edition of the Extracts, yet when he advertised “All the Proceedings … which have yet been printed” he did not refer to a volume from his own press.  Although printers far and wide quickly created and marketed local editions of the Extracts, only a couple opted to print the more extensive Journal.  The Bradfords advertised their Philadelphia edition.  Hugh Gaine, the printer of the New-York Gazette and Weekly Mercury, printed the only other edition.  Green likely sold Gaine’s edition at his printing office in New Haven, given the proximity of that town to New York, though the Bradfords could have dispatched copies via a ship bound from Philadelphia to New England.  No matter which printer supplied Green with copies of the Proceedings, he advertised the journal of the meetings of the First Continental Congress to readers in Connecticut a little over a week after the Bradfords first promoted their edition in the Pennsylvania Journal.  He did so the day after the Continental Association, a nonimportation pact intended to unite the colonies in resisting the Coercive Acts, went into effect.  As readers made decisions about what they would buy and sell, Green presented them with another option for learning about the political principles behind the Continental Association and the other actions taken by the First Continental Congress.

Slavery Advertisements Published December 2, 1774

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Connecticut Gazette (December 2, 1774).

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Connecticut Journal (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

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South-Carolina and American General Gazette (December 2, 1774).

December 1

What was advertised in a colonial American newspaper 250 years ago today?

Virginia Gazette [Purdie and Dixon] (December 1, 1774).

“I have sent Subscription Papers into all publick Places of the Country.”

Two advertisements that led the front page of the December 1, 1774, edition of Alexander Purdie and John Dixon’s Virginia Gazette provided important updates from the printers.  In the first, Purdie reported that he planned to “resign the Conduct of this Gazette” and wished to express his “sincere and most grateful Acknowledgments to all our Customers, and to the Publick in general,” for years of support.  In addition, he announced that he “shall begin doing Business for myself, and intend to print a GAZETTE as soon as I am furnished with a moderate Number of Customers.”  To entice them, he unveiled the proposed newspaper’s motto: “ALWAYS FOR LIBERTY AND THE PUBLICK GOOD.”  To acquire content, Purdie asked “the Favour of my BROTHER PRINTERS to the Northward to furnish me with their Newspapers, and they shall be sure to have mine, as soon as I begin to print.”  No doubt he and Dixon already participated in such exchanges.

Purdie planned to launch that enterprise “Immediately after Christmas,” but there was no guarantee that he would attract enough subscribers and advertisers to make a go of it.  After all, his newspaper would compete with the Virginia Gazettethat Dixon continued to publish and another Virginia Gazette printed by John Pinkney.  Was Williamsburg and the rest of the colony ready to support three newspapers?  To get a better sense of the market, Purdie “sent Subscription Papers into all publick Places of the Country” and instructed prospective customers that they could also contact him by letter or visit his printing office.  He eventually gained the “moderate Number of Customers” that he needed, though it took a couple of months before he distributed the first issue of his Virginia Gazette on February 3, 1775.  In that time, he also operated a shop where he sold books, sheet music, and stationery, pledging to circulate “a Catalogue of all my Books, &c. as soon as I possibly can.”  Purdie resorted to a variety of marketing media: newspaper advertisements, subscription papers, book catalogs.

In the second advertisement, Dixon revealed William Hunter, “Son of the late Mr. WM. HUNTER of this City, Printer,” would become his new partner in printing the Virginia Gazette and running a book and stationery shop.  He suggested that customers would experience a seamless transition, expressing his “most grateful Thanks for their many Favours” in the past, reminding them that “my Conduct, while in Company with Mr. PURDIE, met with general Approbation,” and pledging that “my future Endeavours to serve the Publick … will render me an Object worthy of their Encouragement.”  Aas Purdie sought subscribers and advertisers for his proposed newspaper, Dixon hoped to maintain the clientele they had cultivated over nearly a decade of working together.

Before perusing news articles or essays in the December 1 edition of Purdie and Dixon’s Virginia Gazette, readers first encountered two advertisements that delivered important news about the future of that newspaper and the possibility that another newspaper might soon be published in Williamsburg.  As was so often the case, printers used advertising space in their own publication to promote their enterprises, framing their work as service to the public.

Slavery Advertisements Published December 1, 1774

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

These advertisements appeared in colonial American newspapers 250 years ago today.

Maryland Gazette (December 1, 1774).

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Maryland Gazette (December 1, 1774).

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Maryland Gazette (December 1, 1774).

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Maryland Gazette (December 1, 1774).

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New-York Journal (December 1, 1774).

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New-York Journal (December 1, 1774).

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Supplement to the New-York Journal (December 1, 1774).

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Supplement to the New-York Journal (December 1, 1774).

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Virginia Gazette [Pinkney] (December 1, 1774).

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Virginia Gazette [Pinkney] (December 1, 1774).

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Virginia Gazette [Pinkney] (December 1, 1774).

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Virginia Gazette [Pinkney] (December 1, 1774).

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Virginia Gazette [Pinkney] (December 1, 1774).

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Virginia Gazette [Pinkney] (December 1, 1774).

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Virginia Gazette [Pinkney] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).

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Virginia Gazette [Purdie and Dixon] (December 1, 1774).