December 26

What was advertised in a colonial American newspaper 250 years ago today?

Pennsylvania Chronicle (December 26, 1772).

Doctor GEORGE WEED … was a regular bred Physician, in New-England.”

George Weed, an apothecary, served patients in Philadelphia for decades in the middle of the eighteenth century.  In his advertisements, he styled himself as “Doctor GEORGE WEED.”  On occasion, he provided credentials to justify using that title.

For instance, in an advertisement hawking a variety of medicines in the December 26, 1772, edition of the Pennsylvania Chronicle, Weed provided an overview of his training before describing his “SYRUP of BALSAM” for coughs and colds, his “ROYAL BALSAM” for wounds, bruises, and sores, his “BITTER TINCTURE” for dizziness and upset stomach, and other medicines that he compounded at his apothecary shop.  Weed asserted that he “was a regular bred Physician, in New-England, and served his time with Ephraim Warner, a licenced Doctor.”  In other words, he received training from “one of the greatest and most successful Practitioners of Physic, in New England, in his day.”  Rather than ask the public to take his word for it, Weed concluded his advertisement with an affirmation from a minister.  Thomas Lewis declared, “That Doctor GEORGE WEED, living in Newtown Township, was under the Instructions and Directions of a judicious Practitioner of Physic, in New-England, for some Years, is certified by me.”  Careful readers may have noted that the affirmation was nearly two decades old, dated October 6, 1753.  Weed apparently believed that it served his purpose in helping to convince prospective patients to purchase his medicines.

To strengthen his pitch, Weed noted that he had “above 34 years successful practice,” including serving as “Apothecary to the Pennsylvania Hospital.”  He no longer held that position, instead operating his own shop on Market Street.  Through his long experience, he proclaimed, Weed “brought to perfection, some medicines, which have proved extraordinary in curing many diseases.”  Although the apothecary mentioned that he carried a “general assortment of Medicines,” he emphasized those that he made himself.  Other apothecaries, retailers, and even printers imported, advertised, and sold a variety of patent medicines produced in England.  Weed suggested to consumers in Philadelphia that the combination of his training and long experience serving patients in the colonies resulted in creating better products to cure common maladies.  They did not need remedies produced elsewhere when they could consult directly with a skilled apothecary who compounded medicines to order.

May 26

GUEST CURATOR:  Kelsey Savoy

What was advertised in a colonial American newspaper 250 years ago today?

Essex Gazette (May 26, 1772).

“Every Article in the Apothecary Way.”

Nathaniel Dabney owned a shop called “Head of HIPPOCRATES” in Salem, Massachusetts. In an advertisement from the Essex Gazette on May 25, 1772, Dabney announced he had a “fresh and full Assortment of Drugs, Medicines, Groceries, Instruments,” and more, indicating that he ran an apothecary shop. An apothecary shop in 1772 and modern pharmacies are very similar.  That inspired me to find out more about medicine in the colonies during the eighteenth century.

Individuals who ran apothecary shops, who sold or administered medicines, did not require any education or licensure, nor did physicians. In “Medical Practice in Colonial America,” Whitefield J. Bell, Jr., notes that “only one in nine Virginia physicians of the eighteenth century had attended a medical school.”[1] Physicians and apothecaries often learned from experience instead of formal training.  This began to change in the colonies in 1772, the year Dabney posted this advertisement. Bell details the Medical Society of New Jersey dedicated to getting legislation passed that required physicians to obtain licensure by the courts to practice “after examination by a board of medical men.” The society’s goal was “to discourage and discountenance all quacks, mountebanks, imposters, or other ignorant pretenders to medicine, and not to associate professionally with any except those who had been regularly initiated into medicine.”[2] Requiring training for physicians was an improvement that colonists enacted during the era of the American Revolution.

**********

ADDITIONAL COMMENTARY:  Carl Robert Keyes

Kelsey astutely observes that many eighteenth-century apothecary shops and twenty-first century retail pharmacies have much in common.  Neither of them exclusively carried drugs and medicines, though selling remedies of all sorts gave those establishments their primary identity.  Nathaniel Dabney (or Nathanael Dabney in other advertisements) made that clear when he selected Hippocrates, a physician from ancient Greece widely considered the “Father of Medicine,” to identify his shop.

In his newspaper notice, Dabney commenced the list of merchandise available at “the Head of HIPPOCRATES” with a “fresh and full Assortment of Drugs, [and] Medicines” and cataloged several familiar patent medicines from his “Assortment” of goods.  He sold “Turlington’s original Balsam of Life,” “Bateman’s Pectoral Drops,” “Dr. Walker’s Jesuits Drops,” “Anderson’s and Locker’s Pills,” and “Hooper’s Female [Pills],” as well as other patent medicines less commonly mentioned in newspaper advertisements.  Those nostrums were the over-the-counter medications of the day.  Customers could consult with the apothecary of they wished, just like customers ask pharmacists in retail stores for advice today, but many also selected patent medicines based on their reputation and common knowledge about the maladies they supposedly relieved.

Yet Dabney, like other apothecaries, hawked other goods.  His apothecary shop, like modern retail pharmacies, doubled as a convenience store where customers could acquire groceries, home health care equipment and supplies, and a variety of other items.  In his advertisement, Dabney promoted “Groceries,” including cinnamon, cloves, raisins, and “Flour of Mustard, by the Dozen or single Bottle.”  He also had supplies for the “Clothiers Business” and the “Painters Business,” mostly items for producing colors.  In addition, Dabney sold medical instruments to physicians, a practice not followed by most modern retail pharmacies that focus on providing care to consumers.  All the same, a visit to the Head of Hippocrates in 1772 likely would not have been that much different from a visit to CVS, Rite Aid, or other retail pharmacy today.

**********

[1] Whitfield J. Bell, Jr., “Medical Practice in Colonial America,” Bulletin of the History of Medicine 31, no. 5 (September-October 1957): 444.

[2] Bell, “Medical Practice in Colonial America,” 453.