Slavery Advertisements Published September 25, 1772

GUEST CURATOR: Julia Tardugno

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Julia Tardugno served as guest curator for this entry. She completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2022. 

These advertisements appeared in colonial American newspapers 250 years ago today.

New-Hampshire Gazette (September 25, 1772).

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New-Hampshire Gazette (September 25, 1772).

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New-London Gazette (September 25, 1772).

September 24

Who were the subjects of advertisements in a colonial American newspaper 250 years ago today?

New-York Journal (September 24, 1772).

THE Publick are hereby requested not to trust Susannah Crane the Wife of me the Subscriber.”

THIS is to inform the Publick, that I have been compelled to leave my Husband’s House.”

For four weeks in August and September 1772, Jeremiah Crane ran a “runaway wife” advertisement in the New-York Journal to inform the public “not to trust” his wife, Susanna, “on my Account … for I am determined to pay no Debts of her contracting.”  He complained that “she has already run me very considerably in Debt,” forcing him to place the notice “to prevent my entire Ruin.”  Similar advertisements frequently appeared in newspapers throughout the colonies, often deploying formulaic language as they described marital discord in full view of the public.  Jeremiah took a harsher tone in his advertisement, not only accusing Susanna of “living and behaving herself in so scandalous and notorious a Manner” to justify a “publick Notice” but also accusing her of leading “the Life of a common Prostitute.”  Even when they made insinuations about infidelity, husbands who placed “runaway wife” advertisements rarely leveled such accusations so explicitly.  That Jeremiah took that approach testified to the tumult in the Crane household.

In most instance, frustrated husbands set the narrative, at least in the public prints.  Wives could share their version of events via conversations and gossip, but usually lacked the resources to place their own notices in newspapers.  Susanna, however, did run her own notice, declaring that she had been “compelled to leave my Husband’s House, in which I had long received the basest and most unmanly Usage.”  She described a “Disposition naturally jealous, and often inflamed with Liquor,” suggesting that the problems in the Crane household did not originate with her.  Without naming names, Susanna addressed the allegations made by her husband, stating that “he was excited by the Insinuations and base Aspersions of a Person at whose House he spends the best Part of his Time and Substance.”  Jeremiah spent so much time away from his own home that he neglected his wife and her “poor Babes” by not providing “the most scanty Maintenance at Home.”  According to Susanna, the problem was not her comportment, falsely represented by an acquaintance, but rather her husband spending too much time drinking and partaking in tales told by that acquaintance.

In those relatively few instances when wives did place their own advertisements, they almost always appeared in response to notices placed their husbands.  Susanna, however, managed to publish her notice in the same issue in which Jeremiah’s advertisement first appeared.  The compositor chose to place those notices together, perhaps to aid readers with a more complete story or perhaps in sympathy with Susanna.  Either way, readers saw her rebuttal immediately following Jeremiah’s notice.  In most instances when wives responded, their advertisements appeared separately, often on another page completely.  That increased the likelihood that some readers perused only a husband’s side of the story.  The placement of Susanna’s notice aided her in using the power of the press to defend her reputation against Jeremiah’s “churlish Disposition.”

Slavery Advertisements Published September 24, 1772

GUEST CURATOR: Julia Tardugno

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Julia Tardugno served as guest curator for this entry. She completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2022. 

These advertisements appeared in colonial American newspapers 250 years ago today.

Maryland Gazette (September 24, 1772).

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Maryland Gazette (September 24, 1772).

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Maryland Gazette (September 24, 1772).

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Maryland Gazette (September 24, 1772).

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Maryland Gazette (September 24, 1772).

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Maryland Gazette (September 24, 1772).

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Maryland Gazette (September 24, 1772).

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Massachusetts Gazette and Boston Weekly News-Letter (September 24, 1772).

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New-York Journal (September 24, 1772).

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South-Carolina Gazette (September 24, 1772).

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South-Carolina Gazette (September 24, 1772).

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South-Carolina Gazette (September 24, 1772).

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South-Carolina Gazette (September 24, 1772).

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South-Carolina Gazette (September 24, 1772).

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South-Carolina Gazette (September 24, 1772).

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South-Carolina Gazette (September 24, 1772).

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South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Supplement to the South-Carolina Gazette (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

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Virginia Gazette [Purdie and Dixon] (September 24, 1772).

September 23

What was advertised in a colonial American newspaper 250 years ago today?

Pennsylvania Gazette (September 23, 1772).

“He hereby recommends to them, as a person qualified to serve them on the best terms.”

As fall arrived in 1772, Richard Humphreys took to the pages of the Pennsylvania Gazette to inform prospective customers that he “now carries on the GOLDSMITH’s Business, in all its branches” at “the house in which PHILIP SYNG lately dwelt” near the London Coffee House in Philadelphia.  In an advertisement in the September 23 edition, he made appeals similar to those advanced by other artisans who placed notices in the public prints.  He emphasized the choices that he offered to consumers, asserting that he stocked a “NEAT and GENERAL ASSORTMENT of GOLD and SILVER WARE.”  Humphreys also highlighted his own skills, promising that customers “may be assured of his utmost ability to give satisfaction, both in the quality and workmanship” of the items he made, sold, and mended.

In addition to those standard appeals, Humphreys published an endorsement from another goldsmith, Philip Syng!  Syng reported that he recently relocated to Upper Merion.  In the wake of his departure from Philadelphia, he “informs his friends and former customers, that they may be supplied as usual, at his late dwelling, by the above-named RICHARD HUMPHREYS.”  Syng did not merely pass along the business to Humphreys.  He also stated that he recommended him “as a person qualified to serve” his former customers “on the best terms, and whose fidelity” in the goldsmith’s business “will engage their future confidence and regard.”  With this endorsement, Humphreys did more than set up shop in Syng’s former location.  He became Syng’s successor.  In that role, he hoped to acquire the clientele that Syng previously cultivated.  Syng’s endorsement also enhanced his reputation among prospective customers.

Artisans frequently stressed their skill and experience in their advertisements.  Some detailed their training or their previous employment to assure prospective customers of their abilities and competence.  Such appeals required readers to trust the claims made by the advertisers.  Endorsements also required trust, but they did not rely solely on the word of the advertisers themselves.  In this instance, another goldsmith, one known to “friends and former customers” in Philadelphia, verified the claims that Humphreys made in his advertisement.  Syng staked his own reputation by endorsing Humphreys, a marketing strategy intended to give prospective customers greater confidence in the goldsmith who now ran the shop near the London Coffee House.

Slavery Advertisements Published September 23, 1772

GUEST CURATOR: Julia Tardugno

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Julia Tardugno served as guest curator for this entry. She completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2022. 

These advertisements appeared in colonial American newspapers 250 years ago today.

Pennsylvania Gazette (September 23, 1772).

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Pennsylvania Gazette (September 23, 1772).

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Pennsylvania Gazette (September 23, 1772).

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Pennsylvania Gazette (September 23, 1772).

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Pennsylvania Journal (September 23, 1772).

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Pennsylvania Journal (September 23, 1772).

September 22

What was advertised in a colonial American newspaper 250 years ago today?

Essex Gazette (September 22, 1772).

“Mr. SPARHAWK Presents his Compliments to his Female Customers of the Town and Country.”

Although editorials elsewhere in colonial newspapers frequently criticized women for indulging in consumer culture too eagerly, most advertisements for goods and services did not single out female consumers are their intended audience.  Instead, shopkeepers usually presented their wares to all prospective customers, realizing that men participated in the consumer revolution and kept up with news fashions just as enthusiastically as women.

On occasion, however, some advertisers did make special appeals to women.  Nathaniel Sparhawk, Jr., pursued both strategies.  In most instances, he did not target consumers of either sex, but in an advertisement in the September 22, 1772, edition of the Essex Gazette he “Presents his Compliments to his Female Customers of the Town and Country” and “acquaints them he has a most beautiful Assortment of almost every Kind of SILKS for Capuchins [or hooded cloaks], that are of the newest Fashion.”  Sparhawk presented shopping as a pleasure for women, though he did not depict it as an excessive or luxurious vice like critics in the editorials.  He asserted that he “doubts not he shall be able to please almost every Fancy, if the Ladies will be so obliging … just to call and take a View of them.”  He mentioned his location “nearly opposite the Printing-Office,” suggesting that “the Ladies” could visit as they were walking through town and “passing his Store.”  Sparhawk portrayed shopping as an experience, recognizing that each trip to his shop would not necessarily result in a sale.  “Should he be so unhappy as to fail of pleasing any who may call upon him,” he stated, “he shall hold himself much indebted for the Visit.”  Good customer service cultivated and strengthened relationships even when “the Ladies” did not make purchases.

To further entice female customers (and their male counterparts as well), Sparhawk declared that “At the same Store may be seen as great a Variety of English and India GOODS as any in Salem.”  He set low prices for cash or “short Credit,” pledging “not to be undersold by any.”  In addition, he announced that he had just received word of the “arrival of his Fall Goods at Boston.”  Within the next week, he would have new inventory for all of his customers to examine.  The first portion of his advertisement made clear that he wanted women to browse his wares, yet he shifted to more general appeals to engage all prospective customers, both men and women, in the second half of his advertisement.  Sparhawk apparently believed that targeting female customers exclusively had its limits.

Slavery Advertisements Published September 22, 1772

GUEST CURATOR: Julia Tardugno

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Julia Tardugno served as guest curator for this entry. She completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2022. 

These advertisements appeared in colonial American newspapers 250 years ago today.

Connecticut Courant (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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South-Carolina Gazette and Country Journal (September 22, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (September 22, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (September 22, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (September 22, 1772).

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Supplement to the South-Carolina Gazette and Country Journal (September 22, 1772).

September 21

What was advertised in a colonial American newspaper 250 years ago today?

Boston-Gazette (September 21, 1772).

“The great Encouragement he has had beyond Expectation from his former Advertisements.”

John Thompson described himself to current and prospective customers as a “Tinman and Brazier from LONDON.”  In an advertisement in the September 21, 1772, edition of the Boston-Gazette, he declared that he “Makes various Articles in Tin and Copper too tedious to enumerate.”  Other artisans and purveyors of goods published lengthy lists of their merchandise to entice consumers, but Thompson opted instead to focus on a few select items.  He proclaimed that he made “all Sorts of Polish’d Tin Ware like Silver, never before manufactured in Boston,” underscoring the value of purchasing from an artisan “from LONDON.”  In addition, he carried “all Sorts of Come Tin Ware” as well as “Brass and Copper Vessels Tin’d with pure Grain Tin in the London Fashion.”

In his effort to secure his reputation and attract even more customers, Thompson expressed his gratitude to existing customers.  Doing so suggested to prospective customers that he already established a clientele at his shop.  He stated that he “is much oblig’d to all his Customers in General, and to the good People of Boston in Particular, for the great Encouragement he has had beyond Expectation from his former Advertisements.”  Furthermore, his previous success “imboldens him again to advertise, hoping for a Continuance of Favours” from customers in Boston.  Thompson offered rare commentary from an advertiser on the effectiveness of advertising in colonial America.  He asserted that his advertising had indeed produced positive results even “beyond Expectation.”  That certainly supported his allusions to an existing clientele, but that does not necessarily mean that it was mere puffery.  After all, Thompson chose to place a new advertisement following his “former Advertisements.”  He apparently believed that his earlier advertising had been successful, even if he exaggerated its effects in his new notice, or at least considered one more advertisement worth the investment.  Some advertisers testified to the effectiveness of advertising by repeatedly placing notices in the public prints.  Relatively few, however, made such explicit comments on the effectiveness of their marketing.

Slavery Advertisements Published September 21, 1772

GUEST CURATOR: Julia Tardugno

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Julia Tardugno served as guest curator for this entry. She completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2022. 

These advertisements appeared in colonial American newspapers 250 years ago today.

Boston Evening-Post (September 21, 1772).

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Massachusetts Gazette and Boston Post-Boy (September 21, 1772).

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New-York Gazette and Weekly Mercury (September 21, 1772).

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New-York Gazette and Weekly Mercury (September 21, 1772).

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New-York Gazette and Weekly Mercury (September 21, 1772).

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Pennsylvania Packet (September 21, 1772).

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Supplement to the Pennsylvania Packet (September 21, 1772).

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Supplement to the Pennsylvania Packet (September 21, 1772).

September 20

What was advertised in a colonial American newspaper 250 years ago this week?

New-York Journal (September 20, 1772).

“Hoping they will leave the odd Pence at the Place, / Where the Papers are left for them by CASE.”

Three newspapers printed in New York served the city and the rest of the colony in the early 1770s.  Samuel Inslee and Anthony Car printed the New-York Gazette or Weekly Post-Boy, leasing it from Samuel Parker.  Hugh Gaine printed the New-York Gazette and Weekly Mercury, while John Holt printed the New-York Journal.  In addition, Alexander Robertson and James Robertson published the Albany Gazette for a brief period in the early 1770s, establishing the newspaper on November 21, 1771, and distributing the last known issue on August 3, 1772.  Post riders distributed those newspapers to subscribers throughout the colony.

Newspaper subscribers notoriously asked for credit and fell behind in making payments, causing printers to publish frequent requests for them to settle accounts or face legal action.  Many of the subscribers to the newspapers published in New York apparently failed to pay the post riders either.  In the fall of 1772, a man who identified himself only as Case sent a request to Holt’s printing office: “Please to insert the following Lines in your next, and oblige the Albany Post Rider.”  Those lines consisted of a short poem, entitled “The Albany Post Rider’s Representation,” that pleaded with subscribers to pay for delivery of their newspapers.

Case’s poem was not great literature, but it made his case in a manner that readers likely found entertaining … or at least noticed.  “AS true as my Name is CASE, / I find Cash very scarce,” the poem began with a couplet that did not quite rhyme.  That did not deter the post rider from continuing: “Therefore take it not unkind, / If I put my Customers in mind, / I have rode Post one Year, / Which has cost me very dear.”  Case asserted that he made sacrifices to carry the news “Which make me stand in need of pay, / Without the least Delay: / From such Gentlemen indebted to me, / For bringing them their News to read and see.”  He concluded with instructions in the form of a suggestion, “Hoping they will leave the odd Pence at the Place, / Where the Papers are left for them by CASE.”

This verse did not rival the weekly entry in “POET’S CORNER” that appeared in the upper left corner of the final page of Holt’s New-York Journal, but it did distinguish Case’s advertisements from others.  Colonizers sometimes resorted to poems to enhance advertisements placed for a variety of purposes, including goods for sale and runaway indentured servants.  They experimented with advertising copy beyond writing straightforward notices that merely made announcements.