Slavery Advertisements Published October 27, 1768

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements for slaves – for sale, wanted to purchase, runaways, captured fugitives – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonists encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonists who did not own slaves were still confronted with slavery as well as invited to maintain the system by purchasing slaves or assisting in the capture of runaways. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by slaveholders rather than the slaves themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

During the week of October 21-27, 2018, the Slavery Adverts 250 Project is guest curated by Jose Garcia (2019), a History major at Assumption College in Worcester, Massachusetts.

These advertisements appeared in colonial American newspapers 250 years ago today.

Oct 27 - Massachusetts Gazette Draper 2
Massachusetts Gazette [Draper] (October 27, 1768).

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Oct 27 - Massachusetts Gazette Draper Slavery 1
Massachusetts Gazette [Draper] (October 27, 1768).

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Oct 27 - New-York Journal Supplement Slavery 1
Supplement to the New-York Journal (October 27, 1768).

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Oct 27 - New-York Journal Supplement Slavery 2
Supplement to the New-York Journal (October 27, 1768).

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Oct 27 - Pennsylvania Gazette Postscript Slavery 1
Postscript to the Pennsylvania Gazette (October 27, 1768).

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Oct 27 - Pennsylvania Gazette Postscript Slavery 2
Postscript to the Pennsylvania Gazette (October 27, 1768).

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Oct 27 - Pennsylvania Gazette Supplement Slavery 1
Supplement to the Pennsylvania Gazette (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Slavery 1
Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Supplement Slavery 1
Supplement to the Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Supplement Slavery 2
Supplement to the Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Supplement Slavery 3
Supplement to the Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Supplement Slavery 4
Supplement to the Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Supplement Slavery 5
Supplement to the Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Supplement Slavery 6
Supplement to the Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Supplement Slavery 7
Supplement to the Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Purdie and Dixon Supplement Slavery 8
Supplement to the Virginia Gazette [Purdie & Dixon] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 1
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 2
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 3
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 4
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 5
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 6
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 7
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 8
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 9
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 10
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Slavery 11
Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Supplement Slavery 1
Supplement to the Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Supplement Slavery 2
Supplement to the Virginia Gazette [Rind] (October 27, 1768).

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Oct 27 - Virginia Gazette Rind Supplement Slavery 3
Supplement to the Virginia Gazette [Rind] (October 27, 1768).

One thought on “Slavery Advertisements Published October 27, 1768

  1. As a copywriter, I can’t help but think about the person who actually wrote this copy and set the type, to advertise a human being. There is no clearer demonstration of the moral power, or immoral power, that writing can have.

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