April 1

What was advertised in a revolutionary American newspaper 250 years ago today?

Boston-Gazette (April 1, 1776).

“AN ORATION … To Commemorate the Bloody Massacre at Boston: Perpetrated March 5, 1770.”

The annual tradition continued during the first year of the Revolutionary War.  Each year since the Boston Massacre, residents of the city gathered to mark the anniversary, honor the men who died when British regulars fired into a crowd of protestors, and hear an oration about the dangers of a standing army stationed in an urban port during times of peace.  James Lovell delivered the address in 1771, followed by Joseph Warren in 1772, Benjamin Church in 1773, and John Hancock in 1774.  In March 1775, Joseph Warren gave the last oration before the Revolutionary War commenced with the battles at Lexington and Concord on April 19.  Three months later, he was killed in action at the Battle of Bunker Hill.

Patriots made adjustments to the ritual in 1776.  The British occupation of Boston continued.  The Continental Army, commanded by George Washington, continued the siege of the city.  The Massachusetts Provincial Congress met at Watertown.  It was from there that William Cooper, the “Town Clerk of Boston” in exile, announced that according to a “vote in a town-meeting legally assembled” on March 5, 1775, “an ORATION will be delivered at the meeting-house, in Watertown, on the 5th of March next, … to commemorate the horrid Massacre perpetrated in Boston, on the evening of the 5th of March, 1770, by a party of Soldiers of the 29th Regiment, under the command of Capt. Thomas Preston.”  Refugees from Boston and the inhabitants of Watertown and other nearby towns gathered in Watertown for the annual oration about “the ruinous tendency of Standing armies being placed in large and populous cities, in time of peace.”  It was also a rally for asserting “the necessity of such exertions as the inhabitants of Boston then manifested, whereby the designs of the conspirators against the public safety, have been frustrated.”

Although circumstances forced those “who were inhabitants of Boston” to shift the location for the annual commemoration, other aspects remained constant, including the printing, marketing, and dissemination of the oration a few weeks after the gathering occurred.  This time, Peter Thacher delivered “AN ORATION … To Commemorate the Bloody Massacre at Boston: Perpetrated March 5, 1770.”  Benjamin Edes, who had relocated the Boston-Gazette from Boston to Watertown, printed the pamphlet and sold it at his printing office.  As had been the case with previous orations, this gave those who had been present an opportunity to experience Thacher’s address again and as many times as they wished to read it.  The pamphlet also gave those who had not attended a chance to read what Thacher said and imbibe the arguments made in support of the American cause.  Gathering for the oration was an important civic act, yet the circulation of the oration in print may have had an impact just as significant.

Slavery Advertisements Published April 1, 1776

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

Massimo Sgambati made significant contributions to this entry as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2025.

These advertisements appeared in revolutionary American newspapers 250 years ago today.

Boston-Gazette (April 1, 1776).

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Connecticut Courant (April 1, 1776).

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New-York Gazette and Weekly Mercury (April 1, 1776).

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New-York Gazette and Weekly Mercury (April 1, 1776).

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New-York Gazette and Weekly Mercury (April 1, 1776).