January 26

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Jan 26 - 1:26:1768 South-Carolina Gazette and Country Journal
South-Carolina Gazette and Country Journal (January 26, 1768).

“She was with child when she went away.”

Every advertisement about a runaway slave tells a story of resistance and the struggle to claim the same liberty enjoyed by the slaveholder who placed the advertisement. Yet these advertisements contain much more. They often reveal family histories or suggest bonds of affection among enslaved men, women, and children. As much as slaveholders may have wished to pretend otherwise, such stories embedded in advertisements intended to reclaim their property testified to the humanity of men, women, and children held in bondage.

Consider Sampson and Miley. The two ran away from the same plantation at the same time, quite likely departing together. Alexander Kerr described both of them in an advertisement. Sampson, approximately thirty, was missing two of his front teeth. Miley, a “slender made wench,” may have been even more recognizable by her “yellow complexion” and the “country marks on her face.” In addition, she was “with child” when she ran away. Her pregnancy would only become more apparent until she delivered the baby. After that, caring for an infant would continue to distinguish her from other black women.

What was Sampson and Miley’s relationship? He may have been the father of Miley’s child. Perhaps they made a decision that as parents they needed to escape together rather than allowing their child to be born into bondage. Perhaps Sampson and Miley had been in a relationship that their master refused to recognize. Miley’s child may have been the result of sexual assault by their master or an overseer, in which case Sampson could have aided her escape as a means of providing more protection for both mother and child than he previously had been capable of providing for Miley. Perhaps Sampson and Miley were friends, siblings, or otherwise related. They may have determined that they had better chances to make good on their escape if they assisted each other.

Despite all the details included in the descriptions of Sampson and Miley, Alexander Kerr did not specify their relationship to each other. It simply may not have mattered to him. After all, the stakes were much different for him than for the fugitives. Kerr demanded the return of his property, but the pregnant Miley and her companion sought freedom for themselves and a child on its way. Unwillingly, Kerr’s advertisement for runaway slaves revealed bonds of affection that would extend to another generation upon the birth of Miley’s child. Unintentionally, he gave voice in print to the sincerest desires of slaves that he otherwise attempted to keep silent.

December 28

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Dec 28 - 12:28:1767 Boston-Gazette
Boston-Gazette (December 28, 1767).

“RAN-away … a stout Molatto Negro Slave.”

Step, “a stout Molatto Negro Slave,” ran away “from his Master Lieut. Mathew Caldwell” at the end of November in 1767. In his attempt to capture the fugitive, Caldwell made every effort in the public prints to alert his fellow colonists. He provided a description of Step, offered a reward, and warned others against assisting Step in any way. In addition to the reward, Caldwell pledged to reimburse “all necessary Charges” incurred in securing and returning the runaway slave. He publicized all of this information as widely as possible, inserting the notice in all four newspapers published in Boston at the time. On December 28, it appeared in the Boston Evening-Post, Boston-Gazette, and Boston Post-Boy. Four days earlier, the same advertisement ran in the Massachusetts Gazette. Considering the reward, expenses, and advertising, Caldwell made a significant investment in his search for Step.

This advertisement seems a stark contrast to many of the other paid notices and news items in Boston’s newspapers during the final months of 1767. All four newspapers published accounts of the town meeting at the end of October, noting the general discontent about an imbalance of trade between Britain and the colonies that contributed to an economic recession and scarcity of hard money. Bostonians voted to encourage production and consumption of local alternatives to imported goods. Other towns in Massachusetts and neighboring colonies then passed their own resolutions calling for increased local industry combined with nonimportation agreements. All of this coincided with resistance to the Townshend Act and new duties on certain imported goods. Advertisements for consumer goods and services reflected the concerns expressed at town meetings. Some advertisers underscored that they made certain goods or sold items produced locally. Other advertisers once again used the Liberty Tree as a landmark when listing directions to their shops.

Colonists in Massachusetts and elsewhere in New England expressed concerns about infringements on their liberty and devised plans for resistance in 1767. They reacted to an imperial crisis that eventually resulted in the American Revolution. Step ran away from Caldwell amid ongoing public discussions about the meaning of liberty. He engaged in his own acts of resistance to unjust authority in the era of the revolution.

November 24

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Nov 24 - 11:24:1767 South-Carolina Gazette and Country Journal
South-Carolina Gazette and Country Journal (November 24, 1767).

“The fellow run away two months from the above date.”

This runaway slave advertisement includes a truncated family history of “a negro man slave named NED.” Although Peter Sanders, the slaveholder who placed the advertisement, did not indicate the origins of Ned’s parents, he did report that the fugitive had been born in South Carolina. Sanders also revealed that Ned had a wife and children, though he did not name them, give ages for any members of the family, or specify how many children. Along with several of his relatives, Ned previously belonged to Colonel William Waters, but he had been separated from them when the executor of Waters’s estate sold him at a public auction. While the white community mourned the death of Waters, the members of at least one enslaved family experienced the emotional trauma of having their fates determined by the division and settling of the estate, a process that treated them as property rather than people.

Yet Ned did not abide by the outcome of the auction that separated him from his family. Instead, he made repeated attempts to reunite with them. Sanders noted that Ned’s mother, wife, and children remained “at the plantation of said Waters at Goose-creek, or Wampee-Savannah,” which led him to believe that accomplices “harboured” him there. Ned’s new master suspected that black men and women, either family or friends, hid the runaway, but he did not dismiss the possibility that Ned, who was “well known at Stono, or at the plantations above mentioned,” had enlisted the aid of sympathetic white colonists. Racial lines did not necessarily overrule personal relationships in every situation. That being the case, Sanders offered a reward to any informers upon the conviction of anyone who assisted Ned: five pounds for a black accomplice and twenty pounds for a white person.

In the time since Sanders had purchased Ned, the enslaved man spent as much time on the run as laboring for his new master. Ned escaped in order to rejoin three generations of his family. Every advertisement for runaway slaves implicitly testifies to a thirst for freedom from bondage, but the advertisement for “a negro man slave named NED” also explicitly tells a powerful story about one of the many reasons why freedom was as important to enslaved men, women, and children as it was to white colonists.

October 7

What was advertised in a colonial American newspaper 250 years ago today?

Oct 7 - 10:7:1767 Georgia Gazette
Georgia Gazette (October 7, 1767).

“He has formerly attempted to get off for the West-Indies.”

In the 1760s the pages of the Georgia Gazette often included far more advertising concerning slaves – slaves for sale, runaway slaves, captured slaves – than advertising for consumer goods and services. These advertisements told the story of enslaved men, women, and children reduced to commodities to be bought and sold, but they also told stories of resistance to that dehumanization and commodification. Runaway advertisements testified to the agency, perseverance, and ingenuity of slaves who seized their freedom when they saw opportunities.

Much to his chagrin, David Murray told the story of one of those bold slaves, “A NEGRO FELLOW named CHARLES.” Although he was a young man, only “about 20 years of age,” Charles had previously attempted to escape from his master. While some slaves ran away with the intention of returning after a brief respite from their bondage, Charles had other plans. He did not seek temporary freedom but instead wished to permanently alter his situation. To that end, he had previously attempted “to get off for the West-Indies.” Murray did not offer any speculation to explain why Charles chose that destination; perhaps the young slave hoped to be reunited with family there. Whatever his reasons, Charles aimed to put considerable distance between himself and Murray, prompting the slaveholder to instruct “all masters of vessels” not to “carry him out of the province.” He also cautioned others “not to harbour” Charles, threatening to prosecute anyone who aided the fugitive.

To evade detection and capture, Charles adopted aliases, sometimes calling himself “Charles Time” and other times “Charles Walker.” Such resourcefulness may have aided in his escape and his ability to remain free for at least the month that had passed since Murray first placed his advertisement.

Between changing his name and making new efforts to escape even after his first attempt had been discovered, Charles demonstrated that he would not be subdued easily. While other advertisements treated enslaved men, women, and children as commodities – such as the “SIX FIELD NEGROES” or the “Young NEGROE WENCH” advertised for sale in the same issue of the Georgia Gazette – Murray’s advertisement about a “NEGROE FELLOW named CHARLES” underscored that slaves did not passively acquiesce to lives of perpetual servitude. Although certainly not Murray’s intent, his advertisement about a runaway slave told a powerful story of one man’s determination to fight to free himself from the injustices he experienced in colonial Georgia.

September 30

What was advertised in a colonial American newspaper 250 years ago today?

Sep 30 - 9:30:1767 Georgia Gazette
Georgia Gazette (September 30, 1767).

“RUN AWAY … a NEGROE FELLOW, named LONDON.”

Hundreds of advertisements for runaway slaves appeared in colonial American newspapers every year throughout the 1760s, documenting one form of resistance to the institution of slavery. From New Hampshire to Georgia, readers would have recognized them as a familiar component of the public prints, published alongside advertisements for consumer goods and assorted legal notices. Many runaway advertisements focused solely on the experiences of particular runaways, but some also told stories about other members of colonial communities.

Grey Elliott inserted such an advertisement in the September 30, 1767, issue of the Georgia Gazette. In it, he reported that London, a “NEGROE FELLOW … well known in and about Savannah” ran away a month earlier. Elliott offered a reward, ten shillings, to whoever captured London and delivered him either to Elliott or “the Warden of the Work house in Savannah.” In addition, he detailed two other awards. Suspecting that London had assistance from accomplices, Elliott announced rewards for anyone “who shall discover him or her by whom the said negroe is harboured.” In other words, he was interested in learning where London was hiding out and who concealed him from his master and colonial authorities. The awards varied: “TWENTY SHILLINGS if a slave” (twice as much as the reward for capturing London) and “FIVE POUNDS … if a white person” (ten times as much as the reward for capturing the runaway). The wording makes it difficult to determine definitively if Elliott meant a slave informant would receive twenty shillings and a white one five pounds or of he meant that the rewards would depend on whether London received aid from a fellow slave or a white accomplice.

Either way, Elliott’s advertisement demonstrates that runaways did not always go it alone when they absconded from their masters. Instead, they benefited from assistance provided by other slaves and, perhaps, sometimes even sympathetic white colonists. Other runaway advertisements provided even more specific information, sometimes noting family relationships that might have drawn runaways to particular places or influenced others to provide aid and comfort. Running away was an act of resistance undertaken by many slaves, but it also had ripple effects. Those who provided assistance to runaways engaged in their own acts of resistance as member of a community allied against the power and authority of slaveholders.

July 15

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Jul 15 - 7:15:1767 Georgia Gazette
Georgia Gazette (July 15, 1767).

“RUN AWAY … NEGROE FELLOW named Joe.”

Joe, “a LIKELY NEW NEGROE FELLOW,” made a run for it in the summer of 1767. At the end of June, he took a canoe and attempted to make his escape from John Witherspoon. The slaveholder stated that the fugitive “was seen going towards Savannah,” perhaps heading for Savannah from Sunbury, perhaps heading toward the largest settlement in the area in hopes of attracting less attention among larger numbers of people. It may have been hard for Joe to avoid detection, however, because he “speaks very little English.”

Among enslaved men and women in Georgia, Joe was not alone in desiring his freedom. In another advertisement, David Cutler Braddock reported that his slaves had “TAKEN UP … a CANOE with TWO RUNAWAY NEGROES, a man and a woman.” Braddock advertised that he would hold the canoe until its owner came to collect it. “The negroes,” on the other hand, “were sent to the work-house” (where they joined Sharper and Tom, two captured runaways listed in the final advertisement in the July 15 issue of the Georgia Gazette).

These brief advertisements told intriguing yet incomplete stories about enslaved men and women. In addition to noting that he spoke little English, Witherspoon described Joe as “NEW.” How long had he been in Georgia? Had he recently survived the Middle Passage from Africa to the Americas? Given that he was headed toward Savannah, how familiar was he with the local geography? Did he hope to reunite with friends or relatives there? Or was he on his own? What was the source of the “large scar or cut on his left shoulder”? Was it the result of some sort of punishment that may have strengthened his resolve to make an escape?

How about the runaways in the canoe? What was their relationship? Husband and wife? Brother and sister? Friends or acquaintances connected by little more than their bondage and mutual agreement to seized an opportunity to take a canoe and depart when no one was looking? What role did Braddock’s slaves play in capturing them? What was their motivation for the part they played? Did they participate willingly? Did they turn in the runaways because they expected some sort of reward? Did they turn over the fugitives and their canoe to the slaveholder reluctantly only to avoid trouble because others observed them?

Advertisements for runaway slaves have been called the first slave narratives. They certainly tell important stories about the agency exercised by enslaved men and women, but since slaveholders composed them they lack some of the perspective and insight that likely would have been present in first-person narratives. These advertisements tell rich stories, but the questions they raise can sometimes be as revealing about the experiences of enslaved people in colonial America.

July 4

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Jul 4 - 7:4:1767 Providence Gazette
Providence Gazette (July 4, 1767).

“RAN away … a Negro Man named Caesar.”

Today citizens of the United States commemorate the 241st anniversary of their independence. To mark that occasion, I have selected an advertisement that tells the story of one man’s efforts to secure his own freedom during the era of the imperial crisis that gave way to the Revolution.

Caesar (almost certainly not the name bestowed on him by his parents) was “a Negro Man” enslaved to Ebenezer Sweet in North Kingston, Rhode Island. Near the beginning of June 1767, he ran away from his master. Nearly a month later he still had not been captured and returned, despite the generous reward advertised in the Providence Gazette.

Why did Sweet offer “Eight Dollars, and all reasonable Charges” (in other words, any expenses incurred in capturing and transporting the fugitive) for this particular slave? In part, he likely wished to recover some of the consumer goods Caesar carried away with him, including “a Pair of Silver Shoe Buckles” and “almost a new Beaverrit Hat.” Beyond those items, Caesar was an especially valuable slave because of the skills he possessed. Not only could he read and write, he was also a skilled artisan. Sweet acknowledged that Caesar was “by Trade a Blacksmith,” although he “principally follows Anchor-making.” This constellation of skills would have made Caesar particularly valuable to Sweet, especially since he could have hired out his services for much more than a common laborer.

Yet Caesar had other ideas. The advertisement does not indicate how well he could read. Perhaps he was literate enough to read the Providence Gazette and other newspapers that reported on recent efforts by Parliament to “enslave” the colonies by charging stamp duties and quartering troops. Even if he did not read the newspapers, he likely overheard discussions and witnessed protests against Parliament’s schemes. Like many other slaves in the 1760s through the 1780s, Caesar could have applied the rhetoric of liberty to his own situation and sought to change it by taking action on his own.

Yet the imperial crisis and the Revolution were not absolutely necessary for Caesar or any other slaves to chafe at their subjugation. They did not need colonists to teach them the value of freedom. Advertisements for runaways populated the pages of colonial newspapers long before the rupture with Great Britain as thousands of enslaved men and women determined on their own that they wanted more than to be held in bondage.

As celebrations of Independence Day take place, remember that the founding generation consisted of many, many more people than just the prominent political and military leaders whose names have been memorialized for nearly a quarter millennium. “A Negro Man named Caesar” was also a member of the founding generation. Using the means available to him, he waged his own campaign for freedom and liberty.

June 24

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Jun 24 - 6:24:1767 Georgia Gazette
Georgia Gazette (June 24, 1767).

“TO BE SOLD, A YOUNG, HEALTHY, and HANDY, NEGROE WENCH.”

Nine advertisements about enslaved men and women appeared in the June 24, 1767, edition of the Georgia Gazette. Four of them offered slaves for sale. Another sought not to sell an enslaved woman outright but instead to hire her out by the month. Readers could rent her services – washing and ironing – for less than purchasing a slave. The slaveholder continued to generate a return on an investment in human property. Three other advertisements warned against runaways and offered rewards for their capture and return. The final advertisement identified two runaways that had been captured and “Brought to the Work-house, ” where they were being held until their masters collected them.

As the image above demonstrates, seven of those advertisements ran on the final page of the issue. They accounted for approximately half of the content printed on the page. The other two notices similarly accounted for half of the space allotted to advertising elsewhere in the issue. This underscores that advertisements concerning slaves provided a firm foundation for other sorts of advertising in the Georgia Gazette. Revenues from these advertisements contributed to the continuation of the newspaper.

Most of these advertisements focused exclusively on slaves, especially those for runaways and captured fugitives. On the other hand, some that advertised slaves for sale did so in the midst of attempting to make other sales as well. For instance, one notice for an estate sale listed “HOUSEHOLD and KITCHEN FURNITURE” and “a SMALL STOCK of CATTLE, a GUN, a PAIR of PISTOLS, a SMALLSWORD, TWO WATCHES, a NEGROE BOY, a MAN’s SADDLE, &c.” The same advertisement also listed “TWO NEGROE FELLOWS, a PARCEL of BOOKS, and sundry other articles.” Undifferentiated from other possessions, the presence of slaves among an estate inventory soon to be auctioned further demonstrates that eighteenth-century consumer culture (and the print culture that bolstered it) operated firmly within a system that relied on the productive labor of enslaved men, women, and children and the ability to buy and sell them as easily as any other commodities.

May 20

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

May 20 - 5:20:1767 Georgia Gazette
Georgia Gazette (May 20, 1767).

“RUN AWAY … a MUSTEE WENCH.”

Jenny, an enslaved woman, made her escape, prompting Archibald Bulloch to place an advertisement in the Georgia Gazette. He offered a reward to “Whoever apprehends and delivers the said wench to me in Savannah.” To help readers identify Jenny, Bulloch described her as a “MUSTEE WENCH,” mobilizing one of the many categories for describing both the physical appearance and heritage of mixed race men, women, and children in the early modern Atlantic world.

Mustee, now chiefly an historical term according to the Oxford English Dictionary, specifically means “a person with one white-skinned parent and the other one-quarter black.” In other words, Jenny may have been one-eighth black, presumably fairly light-skinned, as the result of having one African great-grandparent. However, the OED also indicates that mustee sometimes also referred to “a person of mixed European and African descent” and, even more generally, “a person of mixed racial descent” (including indigenous Americans as well as Africans). Mustee was likely a shortened form of mestizo arising from non-standardized spellings. That being the case, Bulloch may not have intended to be any more descriptive than simply indicating that Jenny had a mixed racial heritage.

Whatever the case, Bulloch mobilized print culture to put black bodies on display. By advertising Jenny and describing her as a “MUSTEE WENCH,” he encouraged readers to engage in surveillance of all black women they encountered, to carefully examine their physical characteristics to assess whether they might be the runaway. This advertisement called attention not only to Jenny; it cast suspicion on all black women, the reward offering added incentive to take note of their bodies.

May 20 - 11:4:1732 South Carolina Gazette
South Carolina Gazette (November 4, 1732).

Research note: I consulted the Oxford English Dictionary for an authoritative definition and etymology of mustee. Among its historical sources, the OED included a runaway slave advertisement published in the South Carolina Gazette in 1732.

April 18

GUEST CURATOR: Jonathan Bisceglia

Who was the subject of an advertisement in a colonial American newspaper 250 years ago today?

Apr 18 - 4:18:1767 Providence Gazette
Providence Gazette (April 18, 1767).

“A Negro Woman who understands all Sorts of houshold Work.”

I chose this advertisement because slavery in northern colonies and states is often overlooked when discussing slavery in American history. For the most part, slavery and the slave trade in the southern colonies get more attention. However, slavery was not only used in the northern colonies (see the census from 1774) but Rhode Island was also a hub for the slave trade. According to historians at the John Carter Brown Library, “Not only did Rhode Islanders have slaves—they had more per capita than any other New England state—but also entered with gusto into the trade.” Rhode Islanders gained so many profits from slavery that “[b]y the close of the eighteenth century, Rhode Islanders had mounted at least a thousand voyages from Africa to the Americas.” Voyages like these not only kept the institution of slavery going but encouraged it. I found this advertisement quite surprising, learning that slavery was so important so close to home.

Apr 18 - Census
Rhode Island Census for 1774 (Newport: Solomon Southwick, 1774). Courtesy John Carter Brown Library.

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ADDITIONAL COMMENTARY: Carl Robert Keyes

Recovering the lives of enslaved men, women, and children can be an extremely difficult task. Historians consult many different kinds of sources in their efforts to reconstruct the experiences of slaves, including advertisements like the one Jonathan selected to feature today. That advertisement offers frustratingly few details, but it does reveal the presence of an enslaved woman in Rhode Island. It includes her approximate age and suggests the type of labor she performed for her master, “all Sorts of houshold Work.” The advertisement does not, however, include the enslaved woman’s name nor the name of the slaveholder who wished to sell her. The conditions of the sale were camouflaged by instructions to interested parties: “For further Particulars enquire at the Printing-Office.” This advertisement appeared immediately below another one that revealed the presence of slavery in Rhode Island but advanced few details: “TO BE SOLD, A Likely, healthy Negro Boy, about Fifteen Years old, fit for either Town or Country, having been used to Farming Business.” It also concluded with instructions to “enquire at the Printing-Office in Providence.” Such advertisements aid historians in making generalizations about the experiences of enslaved men, women, and children, even in the absence of enough evidence to sketch more complete biographies.

On the other hand, other sorts of advertisements for slaves tell much more complete stories about their subjects. Advertisements for runaways frequently incorporated extensive descriptions of enslaved men, women, and children, from their physical appearance to their clothing to any goods they carried off. They elaborated on their ethnicity and the languages they spoke. They specified any special skills runaways possessed or trades they practiced. They revealed relationships within slave communities and among others, black and white, that might attempt to aid runaways. In some cases, they even told stories of previous attempts to abscond. Although written by white masters attempting to regain their human property, some scholars consider advertisements for runaways to be the first slave narratives. It would be difficult to deny the agency exhibited by slaves who chose to flee from those who kept them in bondage.