July 6

What was advertised in a revolutionary American newspaper 250 years ago today?

Pennsylvania Evening Post (July 6, 1776).

“TO be SOLD, the brigantine TWO FRIENDS.”

After the Continental Congress approved the Declaration of Independence on July 4, 1776, John Dunlap, the printer of Dunlap’s Pennsylvania Packet, set about printing approximately two hundred broadside copies.  By the next morning, they were ready to dispatch to colonial assemblies, provincial conventions, and military commanders to inform them of the reasons and rationale for declaring independence.  The Dunlap Broadside was the first printing of the Declaration of Independence … but Dunlap was not the first printer to publish the Declaration of Independence in a newspaper.  He did indeed print it in the next edition of his weekly newspaper on July 8, but he did not move up the publication day, nor did he issue a supplement or extraordinary issue to disseminate the Declaration of Independence to his subscribers before the usual publication day.

Benjamin Towne, the printer of the Pennsylvania Evening Post, was the first to publish the Declaration of Independence in a newspaper.  His newspaper had also been the first to inform the public that the Continental Congress voted in favor of independence on July 2.  Unlike other newspapers published in Philadelphia and most other newspapers published in America at the time, the Pennsylvania Evening Post was not a weekly newspaper.  Instead, Towne distributed new issues on Tuesday, Thursday, and Saturday.  Without deviating from its usual publication schedule, the Pennsylvania Evening Post was the first newspaper to (twice!) deliver momentous news about independence to the public.

This timeline shows when the news circulated in newspapers printed in Philadelphia and cities with their own newspapers nearest Philadelphia:

Tuesday, July 2 – The Pennsylvania Evening Post reports, “This day the CONTINENTAL CONGRESS declared the UNITED COLONIES FREE and INDEPENDENT STATES.”

Wednesday, July 3 – The Pennsylvania Gazette and the Pennsylvania Journal both report that the Continental Congress declared independence from Great Britain.

Thursday, July 4 – The Pennsylvania Evening Post makes no mention of a declaration of independence.  Towne does not repeat the same-day scoop he managed two days earlier.

Friday, July 5 – Henrich Millers Pennsylvanischer Staatsbote, published in German, reports that the Continental Congress declared independence and makes first mention of the Declaration of Independence in a newspaper: “Die Declaration in Englisch ist jetzt in der Presse; sie ist datirt, den 4ten July, 1776, und wird beut order morgen im deuct erscheinen.”  [The Declaration in English is now in the press; it is dated July 4, 1776, and will appear in German today or tomorrow.]

Saturday, July 6 – The Pennsylvania Evening Post publishes the Declaration of Independence.  The Pennsylvania Ledger does not.

Monday, July 8 – Dunlap’s Pennsylvania Packet publishes the Declaration of Independence and announces a public reading: “THIS DAY, at Twelve o’clock, the DECLARATION of INDEPENDENCE, will be PROCLAIMED at the STATE-HOUSE.”

Tuesday, July 9 – The Pennsylvania Evening Post reports, “Yesterday, at twelve o’clock, INDEPENDANCY was declared at the State-House in this city, in the presence of many thousand spectators, who testified their approbation of it by repeated acclamations of joy.”  Henrich Millers Pennsylvanischer Staatsbote publishes a translation of the Declaration of Independence in German.  Dunlap’s Maryland Gazette, printed in Baltimore, publishes the Declaration of Independence.  News quickly spread beyond Philadelphia.  Newspapers in Philadelphia adhered to their regular publication schedules.  That meant that some did not publish the Declaration of Independence until after it appeared in newspapers in other cities.

Wednesday, July 10 – The Pennsylvania Gazette and the Pennsylvania Journal publish the Declaration of Independence.  The Maryland Journal, another newspaper printed in Baltimore, publishes the Declaration of Independence.  The Constitutional Gazette becomes the first newspaper in New York to publish the Declaration of Independence.

Thursday, July 11 – The New-York Journal and the New York Packet publish the Declaration of Independence.  The Pennsylvania Evening Post reports on the reception the “DECLARATION OF INDEPENDANCY” received in Easton, Pennsylvania.  After a public reading, a “great number of spectators … gave their hearty assent with three loud huzzas.”

Saturday, July 13 – The Pennsylvania Ledger publishes the Declaration of Independence a week after it appeared in the Pennsylvania Evening Post.  The Pennsylvania Ledger was the last newspaper published in Philadelphia to print the Declaration of Independence.  On the same day, the Pennsylvania Evening Post carries a report of “INDEPENDANCY proclaimed under a triple volley of musketry” in Princeton, New Jersey.  It met with “universal acclamation for the prosperity of the UNITED STATES.”

What was the connection to advertisements that appeared in the Pennsylvania Evening Post on July 6 when it became the first newspaper to publish the Declaration of Independence?  John Parry’s advertisement for the sale of two ships, the brigantine Two Friends and the schooner Mary Ann, followed the Declaration of Independence, immediately below the signature of “JOHN HANCOCK, President.”  Parry’s advertisement previously appeared right after that newspaper’s announcement on July 2, the first in print, that the “CONTINENTAL CONGRESS declared the UNITED COLONIES FREE and INDEPENDENT STATES.”  That was almost certainly by coincidence rather than by design.  Quite by accident, Parry’s advertisement twice followed the first publication of one of the most consequential stories ever reported in American newspapers.

July 2

What was advertised in a revolutionary American newspaper 250 years ago today?

Pennsylvania Evening Post (July 2, 1776).

“TO be SOLD, the brigantine TWO FRIENDS.”

The most significant news from the Continental Congress first appeared in just three lines between an update from Pennsylvania’s Committee of Safety and an advertisement offering a brigantine and a schooner for sale in the June 2, 1776, edition of the Pennsylvania Evening Post.  At the end of the news and before the paid notices, Benjamin Towne, the printer, informed readers that “[t]his day the CONTINENTAL CONGRESS declared the UNITED COLONIES FREE and INDEPENDENT STATES.”  The following day, the Pennsylvania Gazette and the Pennsylvania Journaleach carried the news in their weekly issues, though neither provided many more details.  The Pennsylvania Gazette replicated what appeared in the Pennsylvania Evening Post almost exactly, changing “This day” to “Yesterday” and placing the news first among the updates from Philadelphia but after news from London, Halifax, Charleston, Williamsburg, Watertown (outside of Boston), Providence, and New York.  The Pennsylvania Journal have the news similar treatment, but did note that “the Congress Unanimously Resolved to Declare the UNITED COLONIES FREE AND INDEPENDANT STATES.”

Three newspapers reported that the Continental Congress declared independence before July 4, 1776.  How does that square with the most common narrative about the American Revolution and the long practice of celebrating Independence Day on July 4?  On July 2, the Continental Congress approved the Lee Resolution.  On June 7, Richard Henry Lee, a delegate from Virginia, acting on instructions received from the Virginia Convention, proposed that the colonies declare independence, seek foreign alliances, and form a confederation for their mutual benefit.  The Second Continental Congress did not immediately vote on Lee’s resolution since many delegates were waiting for instructions from their own colonies.  Even though they delayed the vote, they established three committees to work on the elements of the resolution, including a committee to draft a declaration of independence.  On July 2, the Continental Congress approved this resolution: “That these united colonies are and of right ought to be free and independent states; that they are absolved from all allegiance to the british crown and that all political connection between them and the state of great Britain is and out to be totally dissolved.”

The following day, John Adams included the news in a letter to his wife, Abigail.  “The Second Day of July 1776,” he proclaimed, “will be the most memorable Epocha, in the History of America.  I am apt to believe that it will be celebrated, by succeeding Generations, as the great anniversary Festival.  It ought to be commemorated, as the Day of Deliverance by solemn Acts of Devotion to God Almighty.  It ought to be solemnized with Pomp and Parade, with Shews, Games, Sports, Guns, Bells, Bonfires and Illuminations from one End of this Continent to the other from this Time forward forever more.”  Yet history did not work out that way.  On July 4, 1776, the Continental Congress approved a revised draft of a declaration of independence submitted by Thomas Jefferson and the other members of that committee.  The Declaration of Independence then circulated in newspapers and on broadsides, each bearing the date July 4, 1776, the date that became associated with declaring independence.

News that the Continental Congress declared independence was much more substantial than the details of the sale of the brigantine Two Friends and the schooner Mary Ann that appeared immediately below it in the Pennsylvania Evening Post on July 2, 1776, yet such a momentous event has been largely overlooked in the narrative most familiar to the public.  Historians of early America chronicle what occurred, but the importance of July 2 is not widely recognized in the popular memory of the events of the imperial crisis and the American Revolution.

April 22

What was advertised in a revolutionary American newspaper 250 years ago today?

Dunlap’s Pennsylvania Packet (April 22, 1776).

“GOOD BOHEA TEA, to be sold … agreeable to order of the Honorable Continental Congress.”

Advertisements for tea returned to Dunlap’s Pennsylvania Packet on April 22, 1776, after having disappeared for a while due to the prohibition on selling and consuming tea.  In a brief advertisement, Ezekiel Brown announced, “GOOD BOHEA TEA, to be sold by the subscriber, for three-fourths of a dollar per pound, agreeable to order of the Honorable Continental Congress.”  He did not elaborate on the details; instead, he expected readers knew the history of tea during the political crisis and how it became the most politicized commodity in the colonies.

Dunlap’s Pennsylvania Packet (April 15, 1776).

In response to the Intolerable Acts and other abuses perpetrated by Parliament, the First Continental Congress devised the Continental Association, a nonimportation, nonconsumption, and nonexportation agreement, in the fall of 1774.  The first article concerned a general boycott of imported goods, while the third article addressed consuming tea: “we will not purchase or use any Tea imported on Account of the East India Company, or any on which a Duty hath been or shall be paid; and, from and after the first day of March [1775], we will not purchase or use any East India Tea whatever.”  The Second Continental Congress reconsidered some aspects of that third article and passed a new resolution on April 13, 1776.  Two days later, Dunlap’s Pennsylvania Packet carried the resolution along with other news.  It came to the attention of the Second Continental Congress that some “zealous friends to the American cause” had imported “large quantities” of tea in an effort “to counteract the plan then pursued by the Ministry and India Company, to introduce and sell in these Colonies, Tea subject to duty.”  In other words, they stocked up on tea before Parliament and the East India Company could put their plan into effect, doing so as acts of resistance rather than merely “to advance their fortunes.”  Now, however, they stood to become “great suffers” because of their investment in tea, “incapable, not only of paying their debts and maintaining their families, but also of vigorously exerting themselves in the service of their Country.”  According to the new resolution, the First Continental Congress intended that “all India Tea, which had been imported agreeable to the tenor of said Association, might be sold and consumed,” but the March 1, 1775, deadline did not allow enough time for that to happen.  Accordingly, the Second Continental Congress passed a new resolution that “all India Tea imported as aforesaid, expressly excepting all Teas imported by, or on account of the East India Company, now remaining on hand in these Colonies, be sold and used.”  Even though advertisements for tea ceased for a while, colonizers never stopped consuming it in secret.  The new resolution allowed them to drink tea without subterfuge.

It also allowed for the selling of tea, yet it introduced some restrictions since “some Tea-holders may be tempted to avail themselves of the scarcity … and exact exorbitant prices.”  In another resolution, the Second Continental Congress set price controls: “Bohea Tea ought not to be sold … at a higher price in any Colony than at the rate of three fourths of a dollar per pound; and other Teas at such price as shall be regulated by the Committees of the town or county, where the tea is sold.”  That resolution also instructed “all Committees of Inspection and Observation … to be vigilant” in overseeing the sale of tea now that it was allowed once again and to discipline “enemies to the American cause” who engaged in price gouging.

For his part, Brown set the price for his “GOOD BOHEA TEA” at “three-fourths of a dollar per pound, agreeable to the order of the Honorable Continental Congress.”  He placed his advertisement as quickly as possible.  The Second Continental Congress passed the resolution on April 13.  It appeared in Dunlap’s Pennsylvania Packet on April 15.  Brown, who gave his location only as “New-Jersey,” likely saw it in that issue and immediately composed his advertisement, dated April 17.  It ran in the next issue of Dunlap’s Pennsylvania Packet, published once a week, on April 22.  Brown was ready to sell tea in the open (but according to the rules) and he believed that consumers would purchase it once they knew he made it available to them.

August 13

What was advertised in a revolutionary American newspaper 250 years ago this week?

“EXTRACTS from the Proceedings of the AMERICAN CONTINENTAL Congress.”

Providence Gazette (August 12, 1775).

In the first advertisement that readers encountered in the August 12, 1775, edition of the Providence Gazette, John Carter announced “On Tuesday next will be Published, and Sold by the Printer hereof, EXTRACTS from the Proceedings of the AMERICAN CONTINENTAL Congress, held at Philadelphia on the Tenth Day of May, 1775.”  In the next issue, he inserted an updated advertisement confirming that he had indeed published the work and had copies available for sale.  Carter also listed some of the contents to entice prospective customers: “An Address to the People of Ireland, an Address to the Assembly of Jamaica, a Letter to the Lord Mayor of London, and the Opinion of Congress on the boasted conciliatory Plan offered by Administration in Parliament, February 20, 1775.”  Once again, the printer placed his notice first among the advertisements.  That was not merely an attempt to increase sales by drawing more attention to it.  In both instances, Carter treated his advertisement for Extracts from the Proceedings of the American Continental Congress as a bridge between news and advertising.  The book he hawked provided more extensive coverage of the news that he published in his weekly newspaper.

Providence Gazette (August 19, 1775).

Carter was the first printer to advertise extracts from the meeting of the Second Continental Congress.  In the fall of 1774, printers throughout the colonies advertised local editions of a similar volume that documented the First Continental Congress’s meetings in September and October.  William Bradford and Thomas Bradford, the printers of the Pennsylvania Journal, ran an advertisement almost as soon as the meetings adjourned.  Newspaper notices radiated out from Philadelphia as printers in other towns acquired copies and produced local editions for their own customers.  The Bradfords eventually published a Journal of the Proceedings of the Congress.  Only one other printer, Hugh Gaine in New York, produced and advertised a local edition.

In this case, Carter was the first printer to publish and advertise extracts from the Second Continental Congress, doing so in faraway Providence rather than in Philadelphia where the delegates met.  He did so during the brief adjournment that lasted from August 2 through September 13, 1775.  His Extracts, a pamphlet of twenty-two pages, included only the items listed in his second advertisement.  The Bradfords did publish a complete Journal of the Proceedings of the Congress that covered May 10 through August 1, but advertisements for that 239-page volume began appearing in December.  The scope of the project meant that it took the Bradfords some time to accomplish it.  The timing of the advertisements demonstrates that Carter did not merely reprint a set of extracts selected by printers in Philadelphia and then reproduced from town to town as local printing offices received copies.  Instead, he acquired the contents of his Extracts through other means, chose which items to include, and marketed the pamphlet to readers in Rhode Island.