What was advertised in a colonial American newspaper 250 years ago today?
“About THIRTY VERY LIKELY SLAVES.”
Inglis and Hall’s advertisement for “About THIRTY VERY LIKELY SLAVES” ran in the Georgia Gazette for a second time on November 16, 1768. It briefly noted that more than two dozen slaves had “Just arrived from the West-Indies” and were “To be sold on reasonable Terms.” The notice included a crude woodcut that depicted two adults and a child, though this did not necessarily reflect the composition of the human cargo hawked by the prominent merchants. It appeared in three consecutive issues before being discontinued.
Unlike most advertisements that ran for multiple weeks, it included a slight revision to the copy, the addition of a date: “Nov. 9, 1768.” That date indicated when the notice first appeared in the Georgia Gazette, not the date Inglis and Hall wrote the copy. Given the production time required for setting type and operating the printing press by hand, the merchants would have submitted their advertisement at least a day before the publication date of the issue in which it first appeared. According to the shipping news in the November 9 edition, the slaves likely arrived in Savannah aboard the “Schooner Friendship” from Grenada on November 4 or aboard the “Ship Industry” from Antigua on November 8, the same day that the “Schooner Liberty” arrived from Charleston.
Why add a date to the advertisement? That may have been done at the behest of Inglis and Hall, especially if they wished to make clear to prospective buyers that the slaves they offered for sale had not languished in Savannah for an extended period. John Graham and Company placed an advertisement for “A Parcel of Choice Healthy GUINEY and GOLD COAST NEW NEGROES” in the November 16 issue. Perhaps aware of the competition, Inglis and Hall did not want their advertisement mistaken as one that had appeared for weeks or even months. After all, the notices concerning runaway slaves included some dated July 6 and August 11. Alternately, the compositor may have simply neglected to include the date in the first insertion and rectified the error for the next issue. The updated advertisement, however, at least raises the possibility that Inglis and Hall made an intervention based on new information that came into their possession after it first appeared in the Georgia Gazette.