Month: November 2025

November 30

Carl Robert Keyes Daily Advert Update , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

New-York Journal (November 30, 1775).

“A neat Mezzotinto Print of the Hon. JOHN HANCOCK, Esq.”

Richard Sause, a cutler in New York, became a purveyor of patriotic memorabilia during the Revolutionary War.  In October 1775, he advertised “ROMAN’s MAP OF BOSTON,” billing it as “one of the most correct that has ever been published.”  He described the cartographer, Bernard Romans, as “the most skilful Draughtsman in all America,” noting that he earned credibility because he “was on the spot at the engagements of Lexington and Bunker’s-Hill.”  Nicholas Brooks, a shopkeeper who specialized in prints, and Romans collaborated on the project in Philadelphia.  Sause acted as a local agent for marketing and distributing the map in New York.

That was not the only item commemorating current events that Sause advertised and sold.  At the end of November 1775, he took to the pages of the New-York Journal once again, informing the public that he sold a “neat Mezzotinto Print of the Hon. JOHN HANCOCK, Esq.”  The print depicting the merchant from Boston who served as president of the Second Continental Congress was another one of Brooks’s projects.  In addition, Sause also stocked “a view of the BATTLE at Charlestown” and “an accurate Map of the Present Seat of Civil War, taken by an able Draftsman.”  Sause seemingly worked closely with Brooks in acquiring the various prints and marketing them to patriots in New York, perhaps even providing him with advertising copy to adapt for his own notices.  The prints that Sause offered for sale appeared in the same order in his advertisement in the New-York Journal that they did in Brooks’s advertisement in Pennsylvania Journal.  Brooks may have sent a clipping along with the prints that he dispatched to the cutler in New York.

Although Sause had established himself as a cutler who also sold hardware and jewelry in a series of advertisements in New York’s newspapers, his activities in the marketplace in 1775 emphasized his commitment to the American cause.  Before he began selling prints, he promoted “SMALL SWORDS” to gentlemen who anticipated participating in the defense of their liberties and their city.  Even though he continued to advertise an “assortment of Jewellery, Cutlery, Hardware, and Haberdashery,” he made items related to the conflict with Parliament and British troops quartered in the colonies the focal point of his advertisements.

Slavery Advertisements Published November 30, 1775

Massimo Sgambati Slavery Adverts 250 Project

GUEST CURATOR: Massimo Sgambati

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Massimo Sgambati served as guest curator for this entry. He completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2025.

These advertisements appeared in colonial American newspapers 250 years ago today.

Maryland Gazette (November 30, 1775)

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Maryland Gazette (November 30, 1775)

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Maryland Gazette (November 30, 1775)

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Maryland Gazette (November 30, 1775)

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Maryland Gazette (November 30, 1775)

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Maryland Gazette (November 30, 1775)

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Maryland Gazette (November 30, 1775)

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New-England Chronicle (November 30, 1775)

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New-England Chronicle (November 30, 1775)

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New-York Journal (November 30, 1775)

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Virginia Gazette [Pinkney] (November 30, 1775)

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Virginia Gazette [Pinkney] (November 30, 1775)

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Virginia Gazette [Pinkney] (November 30, 1775)

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Virginia Gazette [Pinkney] (November 30, 1775)

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Virginia Gazette [Pinkney] (November 30, 1775)

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Virginia Gazette [Pinkney] (November 30, 1775)

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Virginia Gazette [Pinkney] (November 30, 1775)

November 29

Carl Robert Keyes Daily Advert Update , , , , , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Pennsylvania Gazette (November 29, 1775).

“We, the subscribers, do recommend the above named John Spering as a Rider.”

In the fall of 1775, John Spering, a resident of Easton, took to the pages of the Pennsylvania Gazette to announce that he “proposes to ride POST” between Philadelphia and Northampton.  Along the way he would make stops in “Germantown, Bussel-town [now Bustleton], Four-lane-end [now Langhorne], Newtown, Durham, Easton, Bethlehem, and Northampton.”  Until January 1, he would depart Philadelphia each Wednesday evening.  In January, February, and March, he planned to scale back service to “once every fortnight,” presumably due to the weather, and then resume weekly service on April 1.  He assured “All Gentlemen and ladies who are pleased to encourage this undertaking” that they “may depend upon being punctually served, and that the greatest care will be taken of such letters, or other things,” such as small parcels, entrusted to him.  Given that the Pennsylvania Gazette circulated widely beyond Philadelphia, Spering hoped that his advertisement would attract patrons in the many towns along his route.

He also realized that most prospective customers did not know him and thus might be cautious about handing over letters and packages.  To address such concerns, he included a character reference signed by nine residents of Easton.  “We, the subscribers,” they declared, “do recommend the above named John Spering as a Rider, as we believe he will perform his duty therein faithfully and honestly.”  They noted that Spering had been “a resident in Easton for upwards of thirteen years, where he has, during that time, behaved himself very well.”  Prospective clients could have confidence that he would faithfully deliver their letters without tampering with them.  The signatories would have been as unknown to most readers as Spering, but the titles that accompanied some of their names testified to their trustworthiness and standing in their community: “Lewis Gordon, Esq; Henry Fullert, Esq; Dr. Andrew Ledlie, [and] Jacob Orndt, Esq.”  That so many of his neighbors endorsed Spering at the risk of their own reputations may have helped to convince the “Gentlemen and Ladies” that Spering addressed to avail themselves of his services when they had letters to post.

Slavery Advertisements Published November 29, 1775

Massimo Sgambati Slavery Adverts 250 Project

GUEST CURATOR: Massimo Sgambati

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Massimo Sgambati served as guest curator for this entry. He completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2025.

These advertisements appeared in colonial American newspapers 250 years ago today.

Maryland Journal (November 29, 1775)

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Maryland Journal (November 29, 1775)

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Pennsylvania Gazette (November 29, 1775)

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Pennsylvania Gazette (November 29, 1775)

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Pennsylvania Journal (November 29, 1775)

November 28

Carl Robert Keyes Daily Advert Update , , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Dunlap’s Maryland Gazette (November 28, 1775).

“He will engage to make Looms for the weaving of Linen an[d] Woollen.”

At the same time that David Poe advertised that he “set up … the business of SPINNING WHEEL Making” in Baltimore in November 1775, Fergus McIllroy took to the pages of Dunlap’s Maryland Gazette to inform the public that he “will engage to make Looms for the weaving of Linen an[d] Woolen.”  Both artisans responded to demand for equipment for making textiles that arose in response to the Continental Association, a nonimportation and nonconsumption agreement devised by the First Continental Congress to leverage commerce as a means of achieving political goals.  The text of the pact stated that it would remain in place until Parliament repealed duties on tea and the Coercive Acts that punished Boston for the destruction of tea in what has become known as the Boston Tea Party.  It also issued a call to “encourage Frugality, Economy, and Industry; and promote Agriculture, Arts, and the Manufactures of this Country, especially that of Wool.”

Many colonizers, both men and women, wanted to do their part in producing domestic manufactures as alternatives to imported textiles and other goods, but they needed materials and equipment.  McIllroy reported that he “repeatedly had the opportunity of hearing several of the inhabitants of this country, complaining that they cannot get LOOMS made properly, for carrying on of the Linen and Woolen Weaving-business.”  Although he currently worked as a “House Joiner,” he claimed that he “has experience of making upwards of 200” looms before he migrated to Baltimore.  That being the case, he pledged that his looms were “as good as any made in the North of Ireland.”  Yet prospective customers did not have to take his word for it: “there is many Weavers in the country that has seen his Looms in Ireland, and can answer for their goodness.”  For good measure, he added that he was a “master” when it came to making looms and “there is not a man in the Continent capable to exceed him.”

In addition, McIllroy noted the “many ways that he can make them,” so he had “models of all the different kinds, so as his customers may please themselves.”  Furthermore, they could supply the materials for constructing their looms or leave it to McIllroy to provide the materials.  In the latter instance, customers had to pay a deposit of twenty shillings before McIllroy would make their loom.  He also outlined the conditions for visiting homes to “set them up properly.”  If a town within sixty miles of Baltimore wished to order twenty or more looms, he offered to do the work there to avoid transporting the new looms over long distances.  McIllroy stood ready to contribute to the American cause with his “Industry” that in turn “promote[d] … the Manufactures of this Country,” joining with other artisans who vowed to do the same.

Slavery Advertisements Published November 28, 1775

Massimo Sgambati Slavery Adverts 250 Project

GUEST CURATOR: Massimo Sgambati

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Massimo Sgambati served as guest curator for this entry. He completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2025.

These advertisements appeared in colonial American newspapers 250 years ago today.

New-Hampshire Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

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South-Carolina Gazette (November 28, 1775)

November 27

Carl Robert Keyes Daily Advert Update , , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Norwich Packet (November 27, 1775).

“Illustrated with a beautiful PLAN OF BOSTON, AND THE PROVINCIAL CAMP.”

When Alexander Robertson, James Robertson, and John Trumbull, printers of the Norwich Packet, advertised Bickerstaff’s New-England Almanack, For the Year of Our Lord, 1776, they promoted the “beautiful PLAN OF BOSTON, AND THE PROVINCIAL CAMP” that accompanied the handy reference volume.  Like many other almanacs for 1776 (published in the final months of 1775), this one featured items related to the events that had transpired since the battles at Lexington and Concord on April 19.  In addition to the map of Boston, it also contained the “Method of making Gun-Powder, which at this Juncture may be carried into Execution in a small Way, by almost every Farmer in his own Habitation.”  In a resolution passed in late June, the Second Continental Congress encouraged colonizers to contribute to the American cause by manufacturing gunpowder and saltpeter in small batches.

As a marketing strategy, the printers highlighted the “PLAN OF BOSTON, AND THE PROVINCIAL CAMP” that depicted the ongoing siege of Boston by the American army under the command of George Washington.  Along with the headline in the advertisement, they listed the elements of the “very neat Plan of the Town of Boston, shewing at one View, the Provincial Camp, Boston Neck, Fortifications, Commons, Battery, Magazine, … Liberty Tree, … Bunker’s Hill, … Provincial Lines, … Roxbury Hill Lines, Ministerial Army’s Lines,” and many other significant sites in the area.  The Robertsons and Trumbull declared that this map was “Equally accurate with that sold in the southern Colonies at one Spanish Dollar.”  Consumers did indeed have other options for purchasing similar maps, either separately or inserted in the Pennsylvania Magazine or inserted in another almanac.  Indeed, the map that accompanied Bickerstaff’s New-England Almanack looked almost identical to the one that illustrated “HUTCHIN’s Improv’d,” printed and sold by Hugh Gaine in New York.  Maps of Boston proliferated in 1775 as printers sought to generate revenues while keeping the public informed about current events and consumers sought materials beyond news reports to help them envision and understand what occurred in Massachusetts as resistance became revolution.

“Plan of Boston,” in Bickerstaff’s New-England Almanack, for the Year of Our Lord, 1776 (Norwich, Connecticut: Robertsons and Trumbull, 1775). Courtesy Boston Rare Maps.

Slavery Advertisements Published November 27, 1775

Massimo Sgambati Slavery Adverts 250 Project

GUEST CURATOR: Massimo Sgambati

The Slavery Adverts 250 Project chronicles the role of newspaper advertising in perpetuating slavery in the era of the American Revolution. The project seeks to reveal the ubiquity of slavery in eighteenth-century life from New England to Georgia by republishing advertisements about enslaved people – for sale as individuals or in groups, wanted to purchase or for hire for short periods, runaways who liberated themselves, and those who were subsequently captured and confined in jails and workhouses – in daily digests on this site as well as in real time via the @SlaveAdverts250 Twitter feed, utilizing twenty-first-century media to stand in for the print media of the eighteenth century.

The project aims to provide modern audiences with a sense of just how often colonizers encountered these advertisements in their daily lives. Enslaved men, women, and children appeared in print somewhere in the colonies almost every single day. Those advertisements served as a constant backdrop for social, cultural, economic, and political life in colonial and revolutionary America. Colonizers who did not purport to own enslaved people were still confronted with slavery as well as invited to maintain the system by purchasing enslaved men, women, and children or assisting in the capture of so-called “runaways” who sought to free themselves from bondage. The frequency of these newspaper advertisements suggests just how embedded slavery was in colonial and revolutionary American culture in everyday interactions beyond the printed page.

These advertisements also testify to the experiences of enslaved men, women, and children, though readers must consider that those experiences have been remediated through descriptions offered by enslavers rather than enslaved people themselves. Often unnamed in the advertisements, enslaved men, women, and children were not invisible or unimportant in early America.

From compiling an archive of digitized eighteenth-century newspapers to identifying advertisements about enslaved men, women, and children in those newspapers to preparing images of each advertisement to posting this daily digest, Massimo Sgambati served as guest curator for this entry. He completed this work as part of the Summer Scholars Program, funded by a fellowship from the D’Amour College of Liberal Arts and Sciences at Assumption University in Worcester, Massachusetts, in Summer 2025.

These advertisements appeared in colonial American newspapers 250 years ago today.

New-York Gazette and Weekly Mercury (November 27, 1775)

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New-York Gazette and Weekly Mercury (November 27, 1775)

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New-York Gazette and Weekly Mercury (November 27, 1775)

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New-York Gazette and Weekly Mercury (November 27, 1775)

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New-York Gazette and Weekly Mercury (November 27, 1775)

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New-York Gazette and Weekly Mercury (November 27, 1775)

November 26

Carl Robert Keyes Daily Advert Update , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago this week?

Virginia Gazette [Dixon and Hunter] (November 25, 1775).

“FOLIOS … QUARTOS … OCTAVOS … DUODECIMOS.”

John Dixon and William Hunter, printers of the Virginia Gazette, published a “Catalogue of BOOKS for Sale … at their Printing-Office” in the November 25, 1775, edition.  It covered most of the first page, except for the masthead and a short advertisement in which William Hewitt announced his intention to leave the colony and called on associates to settle accounts, and continued onto the second page, where it filled an entire column and overflowed into another.  Overall, Dixon and Hunter’s book catalog accounted for four of the twelve columns of news and advertising in that issue.  The printers could have printed a separate catalog (and very well may have done so), but disseminating the list of books they sold in the newspaper guaranteed that they reached consumers throughout the colony and beyond.

The printers deployed two principles in organizing the contents of their book catalog.  First, they separated the books by size – folios, quartos, octavos, and duodecimos – and then they roughly alphabetized them.  The catalog featured only half a dozen folios, including “CHURCH Bibles,” “Chambers’s Dictionary of Arts and Sciences” in two volumes, and the “Laws of Virginia,” along with nearly a score of quartos.  Dixon and Hunter stocked many more octavos and duodecimos with more than one hundred of each for prospective customers to choose.  In roughly alphabetizing the titles, they first indicated the author and then, if the book did not have an author associated with it, the title.  They clustered titles together by the first letter, but they did not observe strict alphabetical order within those clusters.  For example, the entries for “A” among the duodecimos appeared in this order:

     Addison’s Mescellaneous Works in prose and verse, 4 V.
Adventurer, 4 V.
American Gazetteer, 3 V.
Adventures of a Jesuit, with several remarkable Characters and Scenes in real Life, 2 V.
Agreeable Ugliness, or the Triumph of the Graces.
Apocrypha.
Alleine’s, Alarm to Unconverted Sinners.

A single entry for “Y” – “Yorrick’s Sermons, 7 V.” – appeared at the end of the catalog, immediately above “INTELLIGENCE from the Northern Papers.”

Even with all the “INTELLIGENCE” from London and Philadelphia and proclamation from the royal governor of Virginia, Dixon and Hunter made room in the Virginia Gazette for their book catalog.  They delivered news to their readers, but they also depended on book sales to supplement subscriptions, advertising, and job printing.  Compared to many book catalogs published earlier in the century, they presented a more organized list of titles.  Earlier book catalogs often separated titles by size.  By roughly alphabetizing the entries, Dixon and Hunter attempted to help prospective customers find the titles that interested them.

November 25

Carl Robert Keyes Daily Advert Update , , , , , , ,

What was advertised in a revolutionary American newspaper 250 years ago today?

Pennsylvania Evening Post (November 25, 1775).

“WILLIAM DIBLEY … will open a TAP of Mr. HARE’s best AMERICAN DRAUGHT PORTER.”

William Dibley was no stranger to advertising his tavern in the public prints.  In February 1775, he announced that he “removed from the Cross Keys … to the Fountain and Three Tuns.”  Both were located on “Chesnut-street” in Philadelphia, so his regular patrons did not have to go far to continue enjoying Dibley’s hospitality, yet he made sure that both “his Friends in particular and the public in general” knew about the “considerably improved” amenities available at his new location.

Nine months later, Dibley ran an advertisement in which he “returns thanks to all gentlemen and others for their kind custom, and assures them he shall always use his utmost endeavour to procure the best entertainment.”  By that time, he updated the name of his establishment to the Fountain and White Horse Inn, perhaps an effort to retain some continuity with a device, the Fountain, that had marked the location while simultaneously distinguishing his business from the one that Anthony Fortune previously operated at the same location, exchanging the Three Tuns for the White Horse.  Dibley’s expression of gratitude suggested that patrons continued gathering at his tavern when he rebranded it.

He aimed to give them more reasons to gather at the Fountain beyond the amenities he highlighted in his earlier advertisement, proclaiming that on Saturday, November 25, he would “open a TAP of Mr. HARE’s best AMERICAN DRAUGHT PORTER.”  This porter was for patriots!  Dibley declared that he “has no doubt but that the sturdy friends of American freedom will afford due honor to this new and glorious manufacture.”  As George Washington and the American army continued the siege of Boston and the Second Continental Congress continued meeting in Philadelphia, Dibley offered an opportunity for supporters of the American cause to drink a porter brewed in the colonies as they gathered to socialize and discuss politics at his tavern.  The tavernkeeper made the porter, a new product, the highlight of a visit to the Fountain, announcing when he would “open a TAP” to create anticipation among prospective patrons.  They may have expected an informal ceremony and a round of toasts to mark the occasion, another enticing reason to visit the Fountain on that day.  Consumption certainly had political overtones at the time.  Dibley tapped into the discourses about purchasing American goods when he marketed a visit to his tavern,